27/04/2025
๐ฆ๐ต๐ฒ๐ฟ๐๐ฏ๐๐๐ฒ ๐ ๐ฒ๐ฑ๐ถ๐ฎ ๐ฆ๐ผ๐ฐ๐ถ๐ฒ๐๐ ๐๐ฒ๐น๐ฒ๐ฏ๐ฟ๐ฎ๐๐ฒ๐ ๐ช๐ผ๐ฟ๐น๐ฑ ๐๐ป๐๐ฒ๐น๐น๐ฒ๐ฐ๐๐๐ฎ๐น ๐ฃ๐ฟ๐ผ๐ฝ๐ฒ๐ฟ๐๐ ๐๐ฎ๐ ๐ฎ๐ฌ๐ฎ๐ฑ ๐๐ถ๐๐ต ๐๐ต๐ฒ ๐ง๐ต๐ฒ๐บ๐ฒ: โ๐๐ฃ ๐ฎ๐ป๐ฑ ๐ ๐๐๐ถ๐ฐ: ๐๐ฒ๐ฒ๐น ๐๐ต๐ฒ ๐๐ฒ๐ฎ๐ ๐ผ๐ณ ๐๐ฃโ
Sherubtse Media Society, with the support of the Department of Media, Creative Industry and Intellectual Property, and in collaboration with BA Media Studies and FINA, proudly celebrated World Intellectual Property Day on April 26, 2025. This yearโs theme, โIP and Music: Feel the Beat of IP,โ inspired a vibrant series of events aimed at promoting awareness and appreciation for intellectual property rights.
The celebration featured three main programs: a video competition, an advocacy session, and an IP carnival. Throughout the day, the importance of protecting creativity and innovation through intellectual property rights was powerfully emphasized. Distinguished speakers shed light on how IP laws safeguard the hard work of artists, musicians, and filmmakers, enabling them to gain recognition and enjoy the financial rewards of their creations. Advocacy sessions tackled critical issues such as piracy and plagiarism, while informative talks guided participants on how creators can register and protect their work within Bhutan.
Adding to the festive spirit, the IP carnival buzzed with lively food stalls, interactive game booths, a vibrant musical program, and an open talent competition. Each activity was designed to not only entertain but also to educate the community about the vital role intellectual property plays in nurturing and sustaining the creative industries.
Through this engaging celebration, Sherubtse Media Society reaffirmed its commitment to fostering a culture that values and protects creativity, inspiring the next generation of innovators and artists.
Sherubtse College, Royal University of Bhutan
Sherubtse Media Society - SMS
Department of Media, Creative Industry & Intellectual Property
Tshengyel's Studio
