04/09/2026
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๐ซ๐จ๐ฆ ๐๐๐ซ๐ฏ๐ข๐๐๐ฌ ๐ญ๐จ ๐๐๐ฅ๐-๐๐๐ฅ๐ข๐๐ง๐๐: ๐๐ก๐ ๐๐ฆ๐ฉ๐๐๐ญ ๐จ๐ ๐๐ - ๐ฌ๐ฎ๐ฎ๐ง๐ ๐๐ง๐ ๐ญ๐ก๐ ๐๐ - ๐ฌ๐ฎ๐ฎ๐ง๐ ๐๐ค๐ข๐ฅ๐ข๐ง๐ ๐๐ซ๐จ๐ ๐ซ๐๐ฆ๐ฆ๐
When the COVID-19 pandemic swept across the globe, it didnโt just pause life but shattered routines, dreams, and livelihoods in an instant. For Dema Lham, a young Bhutanese woman whose world revolved around the vibrant hum of the tourism industry, the sudden silence was overwhelming. The bustling streets emptied, the laughter of travelers faded, and the heartbeat of her work was replaced by stillness. Overnight, the life she had built was suspended in uncertainty, leaving her to grapple with loss of income and an aching void of purpose.
Before the pandemic, Dema worked alongside her elder brother in their travel agency, welcoming visitors eager to discover Bhutanโs beauty. Tourism was thriving, and the future seemed secure. But when borders closed, bookings vanished, and life slowed to a halt, she was forced to search for hope in uncertainty. In that silence, she began to look inward, believing that even in disruption, renewal was possible.
It was in this moment that Dema felt a stronger call within her,a call to serve. In June 2020, she joined the De-suung Training Programme, stepping forward not just as a volunteer, but as someone seeking purpose through service.
Established on 14 February 2011 under the visionary leadership of His Majesty the King, De-suung,meaning โGuardians of Peaceโ,was founded to inspire volunteerism, civic responsibility, and service among Bhutanese citizens. It became a platform for unity, discipline, and compassion, enabling individuals like Dema to serve the nation in times of need.
From its humble beginning with 125 volunteers, De-suung has grown into a nationwide movement with over 55,000 trained De-suups. Guided by the motto โServing with Pride, Protecting with Compassion,โ they have become a trusted force in disaster response, community service, and national development.
During the COVID-19 pandemic, De-suups played a critical role in supporting quarantine facilities, assisting health teams, safeguarding public welfare, and ensuring national resilience. Yet their contribution extended far beyond the crisis.
In the years that followed, De-suups engaged in national service projects across Bhutan. They supported clean drinking water initiatives, irrigation systems, road construction, fruit tree plantation, and animal welfare programmes such as the National Dog Population Management initiative and many others. They also assisted border security alongside the Armed Forces and contributed to the construction and preservation of temples and dzongs.
Through these efforts, De-suups proved they were not only protectors in crisis but also builders of the nationโs future embodying His Majestyโs vision of unity, compassion, and selfless service.
Surrounded by this spirit of service, Dema slowly regained confidence. Yet she also needed a path to rebuild her livelihood. That opportunity came with the establishment of the De-suung Skilling Programme (DSP) in April 2021, a visionary initiative from His Majesty the King, transforming service into empowerment.
The programme was designed to equip De-suups and youth with practical, market-relevant skills for employment, entrepreneurship, and self-reliance. As His Majesty the King stated, โOur De-suups have answered the call of dutyโฆ The State must reciprocate.โ
Guided by the vision of โbuilding skillsets and transforming mindsets,โ with passion discovery as its genesis, DSP expanded across Bhutan, offering training in IT, hospitality, culinary arts, construction, electrical works, entrepreneurship, and more. Since its inception, it has enrolled over 19,000 participants and trained more than 10,000 individuals.
For Dema, DSP became a turning point. She enrolled in bakery and pastry training under internationally trained instructors, including Chef Boon from Thailand. She later completed Bhutanโs first barista training programme.
What began as skill-building soon became passion. The emptiness she once felt was replaced by the aroma of freshly baked bread. Baking became healing, purpose, and hope. A defining moment came on 17 September 2021, when DSP trainees had the honor of meeting His Majesty the King and Her Majestythe Gyaltsuen at Pemako Hotel for a cake-tasting session. His Majesty guided the trainees on refining taste and discipline, encouraging excellence and attention to detail. These lessons left a lasting imprint on Demaโs journey.
Inspired, she took a bold step and opened Southhall Cafรฉ on 6 August 2022. Today, the cafรฉ stands as a story of resilience, courage, and transformation. From uncertainty to entrepreneurship, Demaโs journey reflects the impact of the De-suung spirit and DSP. Her cafรฉ is known not only for its pastries but also for the dedication and standards she continues to uphold.Beyond her own success, Dema has become a source of opportunity for others. She employs fellow De-suups, supports unemployed youth, and provides On-the-Job Training placements through DSP. For many, Southhall Cafรฉ has become a space of learning, mentorship, and hope.
Demaโs story reflects that true success lies not only in personal achievement but in lifting others along the way. Her cafรฉ stands as proof that when one person rises with courage, many can rise together.As Southhall Cafรฉ approaches its fourth anniversary, she remains deeply grateful for the visionary leadership of His Majesty the King and the opportunities created through De-suung and DSP. What once felt like an ending became a new beginningbuilt on service, resilience, and purpose.
Her journey reflects a deeper truth:when a nation comes together under a shared vision of service and responsibility, lives are transformed, potential is unlocked, and communities are strengthened. Through initiatives like De-suung and DSP, His Majestyโs vision continues to show that national progress is most powerful when it uplifts every individual.
Building on this vision, we are looking to invite global trainers and individuals with passion in their craft to be part of the initiative as expert contributors. As the De-suung Skilling Programme continues to expand, such engagement can bring diverse skills, practical knowledge, and broader exposure for trainees, further empowering youth with the tools they need for self-reliance and growth.
This aligns with His Majestyโs vision of nation-building through human capital development, where empowering people through knowledge and skills transforms individual lives and strengthens the nation.
If you are interested in contributing as a trainer or expert, please visit the link shared below for more details and application.
https://dsp.org.bt