29/01/2025
DJ JOSHNIC NAVIGATES THE CHOPPY WATERS OF THE MUSIC INDUSTRY
Reporting by: Chenesani Jeremiah
In Francistown
When the bookings slow down and the future feels uncertain, DJ Joshnic refuses to give up.
For him, the music industry is more than just a side hustle—it is his passion, and quitting is not an option.
DJ Joshnic, whose real name is Joshua Kgotle, is a 29-year-old DJ originally from Moshupa but now based in Broadhurst, Gaborone.
He began his journey in 2015, initially treating DJ'ing as a part-time gig.
“At first, I just wanted to make some extra money,” he shared.
“But when I became a resident DJ in Gaborone, I realised I could use this business to pay my bills.”
DJ Joshnic has built a reputation for versatility, performing at a range of events including corporate functions, weddings, birthday parties, and entertainment gatherings.
“I don’t have a specific target market—I take on any kind of event,” he explained.
However, the road has been far from easy, with challenges such as sabotage and jealousy from others in the industry.
“There are people doing big things in this business, but they don’t help upcoming DJs like me,” he said.
DJ Joshnic admits that his business has not been performing well since last year, despite efforts to market and advertise his services.
“Sometimes I feel that if I had better connections, I could achieve more,” he said.
Nevertheless, he remains hopeful and determined to find new ways to grow.
In addition to DJing, he has ventured into other roles to sustain himself.
He works as a radio DJ and an event organiser, and occasionally indulges in singing, though DJ'ing remains his first love.
“In today’s world, it’s better to juggle multiple jobs than rely on just one,” he noted.
Despite the obstacles, DJ Joshnic remains optimistic and has advice for others in the industry.
He urges aspiring DJs to be patient and resilient.
“This music business is tough, but if you stay calm, work hard, and put God first, doors will open,” he said.
As DJ Joshnic continues to pursue his dreams, his faith and passion for music remain the driving forces behind his determination.
He hopes to connect with more clients and take his career to greater heights.
Connect with DJ Joshnic:
Facebook: DA DJ
WhatsApp: 75468690
Phone: 78132814
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