16/09/2026
AS A BRAND, ARE YOU STILL ALL ABOUT NUMBERS, OR ARE YOU ABOUT IMPACT?
A few months ago, my podcast, Proactive PR & Lifestyle Podcast, sat down with a dear friend of mine, Neo Gaofiwe , for a conversation around influencer marketing.
As an advertising company owner, she could not stress enough that brands are no longer simply looking for numbers. Brands are looking for impact.
Numbers do not necessarily equate to value. You can have thousands, or even millions, of followers and views, but if there is no meaningful engagement between the brand, its audience, products and services, then what is the real value?
Little did I know that a few months later, I would personally experience the very impact we spoke about. Proactive PR & Lifestyle Podcast is primarily streamed on YouTube, while TikTok, Facebook and Instagram serve as our promotional channels. As a Botswana-based podcast, we currently do not have access to monetization through YouTube, TikTok, Meta-approved channels and WhatsApp Channels.
Testimony:
Two of the guests who have appeared on Proactive PR & Lifestyle Podcast were contacted by brands as a direct or indirect result of their appearance on the podcast.
Mr. Ike Roy Mmuso, a personal trainer, cyclist and three-time HYROX competitor, who appeared on the podcast. Ike contacted me to share some exciting news, an international beverage brand reached out to him because they were interested in working with him. What really caught my attention was that the brand had specifically referenced his appearance on Proactive PR & Lifestyle Podcast.
Here is a Botswana podcast that is not monetized, does not currently have a sponsoring partner, and is simply doing what it believes it should be doing — creating conversations, profiling people, highlighting brands and telling meaningful stories.
Yet somewhere outside Botswana, someone was watching. The following day, another amazing thing happened. My good friend, Neo Gaofiwe, was contacted by a Zimbabwean brand that saw her on the podcast and expressed interest in having her appear at an upcoming event.
I was intrigued because something we spoke about became real. It made me realise that Proactive PR & Lifestyle Podcast is being seen, discovered and recognised beyond the borders of BW.
Somebody is watching. Somebody is listening. Somebody is taking notes. And sometimes, you may not even realise the impact you are creating until someone comes back and tells you.
Proactive PR & Lifestyle Podcast does not have a sponsoring partner. But we continue to knock on doors. And we will continue knocking. We will continue with perseverance, consistency and belief until one day we can proudly add those words:
“Partnered With…” to the name of Proactive PR & Lifestyle Podcast.
Until then, we will continue doing what we believe in.