Full management from Social Outreach, Influencers, Strategy & Policies, Content, and Social Customer Service. Tasks can involve:
liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations;
communicating with target audiences and managing customer relationships;
sourcing advertising opportunities and placing adverts in the press - loca
l, regional, national and specialist publications - or on the radio, depending on the organisation and the campaign;
managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs;
writing and proofreading copy;
liaising with designers and printers;
organising photo shoots;
arranging the effective distribution of marketing materials;
maintaining and updating customer databases;
organising and attending events such as conferences, seminars, receptions and exhibitions;
sourcing and securing sponsorship;
conducting market research, for example using customer questionnaires and focus groups;
contributing to, and developing, marketing plans and strategies;
managing budgets;
evaluating marketing campaigns;
monitoring competitor activity;
supporting the marketing manager and other colleagues.
