10/04/2022
Branding: the process of giving a meaning to specific organization, company, products or services by creating and shaping a brand in consumers’ minds.
The Cassper Nyovest VS Naak MusiQ fight is a simple exercise in Marketing, but specifically branding. The fight has not only generated a lot of money for the pair but has also left an impression on advertisers looking for brand deals. It has opened up new demographics for the artists (especially Cassper Nyovest) who will most likely secure a lucrative fitness brand deal in the near future and can now even charge more for brand collaborations. This is not new to him, he is a trendsetter and that’s not debatable. When he filled up the dome he secured his status as a mega star and even got features from leading rap artists in the USA. This master stroke is being copied all over the continent but he has already moved on to BIGGER THINGS like starting these highly televised boxing matches, what’s next Mr. Cassper Nyovest?
