Cecilia Mannella

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Cecilia Mannella

Therapist | Business Coach | Clinical Supervisor | Podcast host of
Purpose & Profit: scale your therapy practice on Spotify and iTunes

09/11/2025

What are you reading these days?

We started a book club at the practice and this is our first book. I can't put it down!!

It's a beautiful blend of humour, vulnerability and personal story of the impacts of childhood abuse and living with complex PTSD.

As a therapist, reading this book provides an inside perspective of the messy journey of healing. As a woman, it highlights the complex world we live in and how healing is intersectional.

is an incredible writer and I'm excited to have our book club discuss this book.

This is a MUST read! 📚❤️

05/11/2025

You're investing in SEO. Your consult calls are booked. New clients are coming through the door.

But three months later, you're still scrambling to fill your calendar.

Here's what's actually happening: You're losing clients after 2-3 sessions, and all that marketing effort is literally disappearing out the back door.

This is a retention problem, not a marketing problem.

A strong retention rate for therapy practices is 70% or higher. That means 70% of your new clients should stay for at least 5-6 sessions (not just one follow-up appointment).

When clients don't return, you've lost all the money, time, and energy you invested to get them there. That's not just a missed opportunity. That's a revenue leak.

In this week's podcast episode, I break down:

The 4 main reasons clients leave early

Coaching questions to identify where YOUR leak is happening

How to track retention properly

Why saying yes to every client actually hurts your growth

Link in bio to listen 🎧

What's your retention rate? Drop a number below or tell me you have no idea (no judgment, most practice owners don't track it).

31/10/2025

Real question for my therapy practice owner friends:

Do you feel guilty about wanting profit?
Like making "too much" means you're betraying your helping profession values?
Yeah. I lived in that paradox for YEARS.

In one hand, my social work values—generosity, giving back, community service.
In the other hand, wanting to make payroll, employ people, and have profit left over.
The shame around wanting "extra" nearly kept me stuck at a revenue ceiling forever.

Here's what changed it for me:

Recognizing that when women make money through business, communities benefit MORE. We buy local. We collaborate. We support nonprofits. We invest relationally.

Making profit doesn't make you a capitalist pig. It fuels your mission.
But getting to that abundance mindset?

That required challenging some DEEP beliefs about money, worthiness, and what it means to be a helper.

New Podcast episode live now → link in bio 🎧

Tell me: Do you struggle with this? What beliefs about profit are keeping you stuck? 👇

30/10/2025

Hot take: Stop outsourcing everything you think you're "bad at."

Here's what I discovered when my practice was stuck at $500K:

I had this pattern; anything that felt hard, I immediately outsourced.

Didn't understand websites? Paid someone.

Overwhelmed with SEO? Hired it out.

Didn't want to design graphics? Delegated it.

The problem wasn't outsourcing.
The problem was I never learned how it worked FIRST.
I took everything back for one year and learned it all myself.

What happened:

I could see the FULL picture of my practice.
I knew exactly where to make changes for growth.
I became strategically informed instead of just reactive.
My revenue jumped to seven figures.

When you understand how all the pieces work together, you make BETTER decisions about:
What to keep in-house, what to delegate strategically, what to eliminate.

Nobody knows your practice vision like you do. When you outsource everything, you're selling yourself short. Learn it first. THEN delegate with intention.

Full episode on why this leadership shift was my turning point → link in bio 🎧

What's one thing you've been outsourcing that you should probably learn yourself? 👇

29/10/2025

The 5 Leadership Identity Phases Every Therapy Practice Owner Goes Through ⬇️

After 17 years and scaling to seven figures, I can clearly see the evolution. And here's the truth: you can't skip the uncomfortable phases.

Phase 1: Passionate Chaos Full of purpose, zero strategy. You're winging it—and honestly, that's normal.

Phase 2: Scarcity Mindset After losses (associates leaving, investments flopping), fear kicks in. You start hoarding knowledge.

Phase 3: The Mirror Moment Someone or something reflects your limiting beliefs back. Uncomfortable but necessary.

Phase 4: Taking Back Control You stop outsourcing everything and learn your business inside out. Game changer.

Phase 5: Strategic Abundance You see the full picture, make informed decisions, lead from vision. Revenue ceiling breaks.

Here's what nobody tells you:

Your revenue ceiling isn't about needing more therapists on your team or charging more (though that helps).

It's about which leadership phase you're stuck in.

The growth happened because my leadership evolved.

You can't be the same leader in 5 years and expect different results.

Full story in this week's podcast episode → link in bio 🎧

08/03/2025

What's in a day? Everything!

It's a day that recognizes the centuries of oppression of women and the ongoing oppression of women.

Have we come far? Yes

Have we come far enough? No

I'm where I am today because of incredible women who have mentored me. I aim to be a mentor to other women so I can open doors that were opened for me.

This day is a day of love and rebellion.

So, what's in a day? Everything 💜

01/02/2025

Journal for 5 minutes per day for 14 days.

See how your life slowly transforms.

- Increased reflection.
- Connection to your thoughts and feelings.
- Discover new insights.
- Feel inspired by your goals and direction.
- You realize that you're deeper than you think you are.

29/01/2025

What if I told you that you don't have to believe what you think.

The story you tell yourself is most likely bullsh*t.

We all carry outdated, unjust and false stories.

Those stories have been gifted to us by:
- critical parents
- trauma stories
- unrealistic expectations
- teachers who said you weren't good enough
- partners that triggered shame
- social expectations
- perfectionism
- sexism

The list is long!

The most radical thing you can do is question yourself - is this my story? Or was it given to me? Do I want to keep it?

You have the power to determine if you carry that story.

If it doesn't serve you and it's not true, ditch it!!!

02/01/2025

Goodbye 2024 and hello gorgeous 2025 ✨️

All endings lead to new beginnings. I love new beginnings, and I love the adventure of what is possible.

Most people fear the unknown and let that fear influence their lives. I've learned the hard way that no matter how much I plan and try to control the future, life has other plans for me.

I've learned to lean into uncertainty and build a home there. Certainty is an illusion that provides false comfort.

This year has been filled with joy, laughter, adventure, new friends, and fun with old friends. It was also filled with grief, tears, challenges, betrayal, changes, and frustrations.

All of it has been messy....because life is messy.

I wish that your 2025 brings you joy, flexibility, tenacity, confidence, boundaries, and self-love 💜

#2025

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http://ceciliamannella.com/

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