The International Writer

09/25/2025

PayPal just put a six-figure price tag on something many leaders still undervalue: the ROI of showing up online.

Because when a CEO is visible on platforms like LinkedIn, the business moves faster. Deals close more quickly. The right talent signs on. Trust builds with every authentic post.

This isn’t about vanity. It’s about influence. It’s about building trust in a way no ad campaign ever could.

So here’s the question: when your customers, partners, or future hires look you up online, what do they find? Silence? Or a leader who's voice is worth following?

Check out our latest blog post: https://www.linkedin.com/pulse/when-ceo-becomes-brand-why-paypals-new-role-should-make-russell-ward-9jnpc/

09/12/2025

Business Brands: We don’t need content strategists. ChatGPT will do!

Meanwhile, OpenAI: Hiring a Content Strategist for at US$350K/year.

The irony writes itself.

But for those of us who live and breathe this work, it’s not surprising. All it does is confirm what we’ve known all along: highly skilled content experts are still needed to use and get the job done.

People seem shocked that ChatGPT is hiring content strategists. But why wouldn’t it?

The platform itself was built on decades of human content. Every article, story, idea and insight shared online has been part of its training. AI didn’t build itself. Humans did. And the same goes for how it’s used today. Strategy, context and intent are still very much human contributions.

That’s why even ChatGPT needs content strategists.

AI can generate outputs but it can’t tell you why something matters, how it fits into the bigger picture or how to connect with the right audience at the right moment. That’s human work.

Without it, you just have words.

At The International Writer, we see this every day when working with C-suite leaders. AI tools help with efficiency, but it’s the human touch — the strategy, the story, the voice — that turns thought leadership into something that builds trust, influence and opportunity.

Even in the age of AI, creativity is one of the most sought after skills. And rightly so.

Does this surprise you or is it exactly what you expected?

Read about OpenAI's search for content talent here: https://www.businessinsider.com/content-strategist-openai-meta-salary-job-posting-ai-generative-prompt-2025-9

01/17/2023

At The International Writer, words are our business. As a team, we have been developing meaningful content for top-level executives, accomplished business owners, and cutting-edge entrepreneurs on LinkedIn for the last ten years.

What have we learned from our successes (and when things didn’t go so well)? Well, that’s exactly what we want to share with you. Learn from our insights to better your LinkedIn strategy and build your online brand.

Let me introduce our new bi-weekly newsletter, . We’re excited to share our experience and expertise with you to help amplify your online presence and personal/business brand on LinkedIn’s ever evolving business networking platform.

Check out the first topic we are covering below - a look at advancements of in writing. Will professional business writers be replaced with that can create content with a few keywords and a click of computer mouse? We don’t think so, and here’s why.

Here at The International Writer, words are our business. After years of developing meaningful content for top-level executives, accomplished business owners, and cutting-edge entrepreneurs on LinkedIn, we wanted to share some of the wisdom we’ve gleaned from our successes (and failures) on this p...

01/13/2023

Eleven days into the new year and my resolutions remain intact.

At the end of last year, I was keen to start a LinkedIn that could share insights I’ve gleaned from ten years with The International Writer.

When I launched this company, I knew we had something unique to offer. Content strategy and creation had been a key part of my life, and their increasing emergence as a critical tool for industry leaders was palpable.

Throughout my corporate career and professional writing life, I’ve connected with highly innovative colleagues. I was drawn to ways in which we could amplify the incredible voices of these on platforms like LinkedIn and beyond.

Turns out I was onto something. Building the online personal brands of our clients is something I feel proud about every day. And I relish the opportunity to talk about it.

Here’s the first issue of The Content Connection, my new bi-weekly newsletter focused on insights to help you, as a business leader, amplify your online persona and ultimately achieve LinkedIn excellence.

When it comes to building your online presence, is using an AI writer bot for a regular source of content on your mind? If so, you may find that you're not alone.

The subject of and the role of in content creation has come up a lot lately. In today's first article of this new bi-weekly series, I want to discuss what AI in the field of business writing can, and can’t, do for you.

Zeroing in on pressing topics around content creation, thought leadership, business writing and developing a personal brand presence is a going to be part of my New Year—why not make it yours as well?

Follow The Content Connection and leave comments below to suggest topics and ideas.

Deadline met. Resolution kept.

Here at The International Writer, words are our business. After years of developing meaningful content for top-level executives, accomplished business owners, and cutting-edge entrepreneurs on LinkedIn, we wanted to share some of the wisdom we’ve gleaned from our successes (and failures) on this p...

12/17/2021

Living in the age of information overload, being a credible and trustworthy source is more important than ever. People buy from organizations they trust - and few things are more instrumental in securing brand trust than seeing visible, vocal, and credible company leadership in action. Executive thought leadership is a must.

When it comes to activating executive thought leadership on platforms like , there are three foundational cornerstones - or "three Ps".

Here’s a look at why creating high-quality executive thought leadership has become an essential part of building relationships in business, and how to set yourself up for success by following the "three Ps".

https://www.linkedin.com/business/marketing/blog/trends-tips/making-an-impact-with-executive-thought-leadership

High-quality executive thought leadership is increasingly a differentiator for modern B2B brands. Put a strategy into action by following the three Ps.

12/10/2021

No good work goes unpunished.

12/08/2021

The hybrid workforce is here to stay, and some are worried that working from home could create a “digital disparity” between in-office and remote workers. This means online communication and collaboration is key, and the importance of LinkedIn as a tool to network with peers and clients will endure.

https://www.techrepublic.com/article/83-of-it-leaders-believe-the-hybrid-workforce-is-here-to-stay/

The vast majority of business and IT leaders see hybrid work in their future, and 42% think that over half of their workforce will be hybrid post-pandemic, according to a 2021 survey of IT pros.

12/02/2021

Over the course of the past two years, the ability to pivot and adapt to new ways of working has been essential to business advancement. But it's not enough.

As we enter the post-pandemic era, here’s a look at what need to prioritize to evolve their operations and keep on top of a changing .

Postpandemic trends demand that leaders adapt to a very different future. Their top priorities? Sustainability, the cloud, talent, speed, and purpose.

11/26/2021

Even though there has been so much upheaval and uncertainty in 2021, there is still a lot to be thankful for on this American Thanksgiving. To all of our clients, connections, and partners, we hope you have a wonderful day celebrating amongst friends and family.

from all of us at The International Writer.

02/10/2021

Our team is growing and we’re looking for a LinkedIn Account Director to join us.

We’re seeking someone to help us with social and content marketing planning and ex*****on for our corporate and senior executive clients across a mix of client LinkedIn accounts.

We’re unique in that we don’t manage Instagram, Twitter or Facebook accounts – instead, we specialize in LinkedIn for senior executives at some of the top corporations across the US and Canada.

So, you’ll need to understand LinkedIn and have agency or corporate experience. You’ll know what industry leaders want from LinkedIn when it comes to promoting their personal/business brand and showcasing thought leadership - and how to achieve it in an insightful and articulate way.

What the work will involve:

• Managing a diverse mix of client accounts.
• Managing and coordinating content writers contributing to the accounts you'll lead on.
• Organizing company-specific content, as well as curating third-party content appropriate for the position and goals of each leader.
• Writing/editing an engaging personal point-of-view to introduce each piece of content.
• Scheduling the content in an editorial calendar for each leader/client account.
• Posting approved content onto the client’s LinkedIn account and monitoring/referring responses.
• Contributing ideas for content sharing that engage whilst retaining a professional tone.
• Responding to ad hoc client content requests.
• Refining the content strategy around company product launches, marketing campaigns, etc.
• Producing monthly reporting based on key analytics and overall progress.

What you bring:

• Ability to handle and prioritize multiple accounts.
• LinkedIn knowledge and understanding.
• Ability to interact in a professional manner and deal with clients as and when required.
• Background in the corporate or marketing world – someone who understands the executive mind and voice.
• Top notch communication and writing/editing skills. Excellent English language proficiency.
• Creatively-minded and with social media account experience for large clients.
• Capable of gleaning insights from data trends e.g. Which posts are driving the most engagement? Which strategies can be correlated with follower growth?
• Able to contribute value to each client account and identify areas for improvement.
• Familiarity with trending content topics and emerging technologies in social, particularly on LinkedIn.

The position will start at 10-15 hours weekly but likely to increase. Minimum of $25/hour+ based on experience and expertise. Remote work. Flexible hours.

If this sounds like you, please apply by emailing us with your CV at [Email address hidden].