08/10/2025
A true story about what happens when you give new artists a break: A long overdue thank you to Moby (and Lily Allen) 🎶
Many years ago — before my business partner Maria and I had a company, before we had any real footing — we were producing our very first commercial project: a dinner theatre event. We were up-and-coming, very broke, and definitely couldn’t afford the music rights we dreamed of using.
Moby gave us the rights to his music for the entire soundtrack. No restrictions, no creative conditions — just a simple “Yes, go ahead, best of luck.” Lily Allen also generously allowed the use of one of her hit songs — already a success, so she certainly didn’t need the exposure from two “nobodies” — and did it purely out of kindness.
That dinner theatre show was the first commercial project Maria and I worked on together. We broke even but had a blast. So we did it again. Many years later, our creative relationship would evolve into what became Black Ram Media Group, which is now approaching its 10-year anniversary.
I don’t think we’ve ever publicly shared that part of our origin story, but today felt like the right time.
Thank you, Moby and Lily, for being part of our very beginning. Your generosity helped set the stage — literally — for everything that’s followed. 🙏
Re the pics: The person painting on stage is me. We had music, digital projections, dancers and a wine tasting dinner at a fine dine restaurant. These photos were taken by Maria (Gagliardi-Aragon.) Great memories. We were just kids. How did we get from wine tasting dinner theatre to political/corporate communications? That was a long & winding road! More to come.
Daniela Siggia-Beasant
Cofounder-BRMG