07/20/2020
Responsibilities:
Complete content creation including copywriting and image/video editing for ad creatives.
Set up, monitor, and optimize Facebook advertising campaigns from start to finish.
Analyze Facebook media buys and associated metrics on a daily basis to ensure profitability.
A/B test ad copy, images/videos, and funnels effectively to meet performance goals.
Analyze web metrics, provide campaign effectiveness reports, and implement optimizations.