03/05/2024
Let me tell you a secret about social media marketing that no one is telling you:
It’s ok to recycle content! As a matter of fact, it’s practical, economical, and down right responsible.
Reuse still images, reels, video, etc. Reformat or crop them. Change them to black and white. Use different narration and music.
You’ve invested time/money into them so, use them to your full advantage.
Don’t leave that content on the table.
Don’t save it for a “special occasion” and then find it’s too late and the moment has passed. Use it while you’re still excited about it and then, later, use it again in a new way.
If you had a particular reel that hit, share it again down the road. Celebrate that success and try to regenerate it. It’s not lazy; it’s smart marketing. Here’s your permission - You’re welcome!