TX2 Marketing

04/07/2024

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24/06/2024

Social media is important for connecting with current and future customers and enhancing their experience with your brand 📈

Learn social media's impact on customer engagement and how customer engagement solutions can boost customer loyalty and satisfaction, and streamline your efforts.

11/06/2024

Social media experiences differ by industry and business type and scope, and social media marketing is constantly changing. Every business stands to gain significant advantages from using social media as a tool for growth.

59% of the world’s population uses social media, with an average daily usage of 2.5 hours. It makes sense to find your customers where they are and connect with your audience on social media.

Here are business growth inspired benefits every business can achieve from social media promotion.

Social media helps businesses learn about their target audience.

The first and most obvious benefit of social media as a growth tool is identifying your target audience and learning about their needs, thoughts, opinions, desires and experiences. People online are often more receptive to brands and products and willing to discuss their experiences.

To learn more about your customers and prospects, check out competitors’ social media profiles, and visit groups where people discuss your niche.

Research and collect survey data to learn where your audience hangs out online. Your target audience may spend its time on YouTube, so influencer marketing will help you reach it. If many potential customers like Twitter, create an active Twitter presence where you interact and respond to consumers.

The more you know about your target audience, the more you can personalize the marketing experience.

Did You Know?

Social media can improve customer retention by allowing businesses to interact positively with prospects and customers, fostering relationships built on customer loyalty and trust.

Social media helps create personalized advertising.

As you learn more about potential customers, you can create personalized ad campaigns on platforms like Facebook, Twitter, and Instagram. Many consumers want to see products and offers relevant to their lives and experiences.

There are several ways you can create personalized ads on social media, including the following:

Use retargeting pixels on your website. The first tactic requires retargeting pixels on your website. When consumers come to your site but leave without purchasing, your website drops a browser cookie on the user’s IP address. When they browse social media later, they’ll see personalized ads based on the items in their cart and a discount to sweeten the deal.

Target ads to consumer interests. Use the data you glean from researching your target customers to create ads personalized for them. For example, if you learned that most customers want tips for repurposing garden tools, you could create an e-book on the topic and offer it as a lead magnet.

Create a landing page on your website where social media followers will arrive when they click your advertisement. Consider your ads’ scale and frequency before creating your landing page to make the best design decisions.

Tip
To monitor your digital ads' effectiveness, track key social media metrics like engagement, reach, followers, impressions, views and website traffic.

Boost your SEO ranking and improve site engagement via social media.

Boosting your SEO ranking and improving engagement are closely connected. Contrary to popular belief, the number of likes and comments doesn’t directly correlate to your SEO ranking. If that were the case, it would be easy for anyone to game the system and get an undeserved ranking.

Instead, improving your social media presence can indirectly lead to higher SEO rankings. For example, creating engaging social media posts will encourage consumers to visit your website, positively impacting your SEO ranking. Google wants to know your site is relevant and that users interact with its pages.

One SEO strategy for encouraging website traffic via social media is promoting a giveaway on your social media channels. This will improve audience engagement on the social platform while encouraging consumers to head to your homepage and browse your content.

Social media helps businesses build social proof.

Social proof is a psychological phenomenon where people are more likely to buy a product if they see other people using and enjoying it. Many businesses add testimonial pages and positive customer reviews to their websites to build social proof. While this tactic is excellent for enticing curious consumers on your site, you can create social proof online through your social media profiles and Google Reviews.


Learn more:
https://www.business.com/articles/social-media-to-grow-business/

04/06/2024

I've been lucky enough to work in Social Media Sales & Marketing for over 15 years in a variety of industries all with a common goal to grow their social media presence and generate more leads & sales by finding the right customer.

Here are a few of the businesses & organizations across Canada I've had the pleasure to work with 😀

04/06/2024

Your Business needs A Social Media Expert 🤓

Whether you have a social media expert in-house or outsource to an agency, social media marketing is important to the success of any smart business. When you hire a social media expert, you’re hiring someone with a multifaceted talent who has the power to take your business to the next level.

Here are 5 reasons why every business needs a social media expert:

Sales/Leads💰
The ultimate goal of any marketing strategy is to generate more money. Social media experts are very skilled in converting followers into customers. 95% of companies that sold their products on social media reported an uptick in sales within 12 months. Moreover, 84% of consumers use social media to make buying decisions.

Track & Measure📈
Before generating sales, you need a plan to track it.
A social media expert can help plan Facebook pixels, re-marketing audiences, conversion tracking codes, and more.
This will help define how an audience is growing through the marketing funnel from lead, product view, add to cart, sale, etc.

Quality Work✅
To manage your business’s social media profiles engaging, you’ll need more than just a few essential images and some Facebook ads. They know how to promote audience participation and engagement in actions beyond generic postings.

Builds recognition & credibility👍
Past acquiring sales, one of the foremost goals of social media marketing is to strengthen your brand’s image. A social media expert can help your brand achieve a positive online reputation. This can, in turn, shift to real-world brand recognition.

Timeliness⌚️
There’s more approach behind social media marketing than satisfies the eye. An expert understands what the right time to post specific information on specific platforms to obtain optimal engagement.

If you want to run a reliable, credible business, you need an engaging social media presence⭐️⭐️⭐️⭐️⭐️

An expert can help you do this. Contact TX2 Marketing Today to SuperCharge your social media 💥