05/29/2026
When this client first approached me looking for a refresh, I was immediately aligned with the idea for the direction. 🍋
We created the full brand identity, website design, photography, video content, and social package to make everything feel cohesive and deeply human for this mindful and inclusive counselling practice.
🧠 The challenge was to create something playful, warm, and a little weird in the best way. Something that captured the confusing, emotional, and odd experience of being human.
The lemon became this unexpected symbol throughout the process: sour, imperfect, sometimes hard to swallow, but still lovable exactly as it is.
Still one of my favourite projects I’ve worked on 🤍
