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Monday 8:30am - 5pm Tuesday 8:30am - 5pm Wednesday 8:30am - 5pm Thursday 8:30am - 5pm Friday 8:30am - 5pm

Choice OMG

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Choice OMG

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09/06/2026

Five form plugins, five different tags. We built one plugin that detects Contact Form 7, Gravity Forms, Ninja Forms, Elementor, and Avada, then emits a single event with UTM and click ID attribution attached. Free. GPL. choice.marketing/tools/choice-uft

09/05/2026

Signifyd has no official WooCommerce plugin, so we built one. Riskloom creates a fraud case server-side when an order is paid, verifies the signed webhook, and puts the risk score on the order screen. Free. GPL. choice.marketing/tools/riskloom-signifyd

09/04/2026

We open sourced two WordPress plugins built from real client work: fraud screening for WooCommerce via Signifyd, and one clean tracking event across five form plugins. Free. GPL. Live now: choice.marketing/tools

09/02/2026

The AI Max evidence splits along a predictable line. More than 250 retail campaigns measured a median +13% conversion value at +16% CPA; a five-location franchise test posted +97% to +720% conversion lifts. Expansion helps where coverage was weak and struggles where humans already optimized hard. The independent record, read together in the field guide: https://choice.marketing/blog/google-ai-max-field-guide/?utm_source=facebook&utm_medium=social&utm_content=aimax-evidence-split

09/01/2026

Google's AI Max auto-upgrade window opens today and runs through September 30. Eligible Search campaigns get the forced changes in place, paused ones included; nothing in the migration language exempts them. A paused campaign takes the forced change silently and wakes up months later carrying settings nobody chose. We audited all 19 accounts we manage, and the queries to audit yours are published. The audit story: https://choice.marketing/blog/ai-max-september-audit/?utm_source=facebook&utm_medium=social&utm_content=aimax-window-open

08/31/2026

Google stopped sending clicks, and most agency dashboards still pretend otherwise. AI Overviews answer in place, AI assistants read your site without visiting, and the click-based funnel undercounts all of it. What agencies should measure now: https://choice.marketing/blog/what-agencies-should-measure-now/?utm_source=facebook&utm_medium=social&utm_content=measure-now-refresh

08/30/2026

A guide only humans can use is half a product. Our AI Max field guide ends with a machine-readable appendix and four runnable GAQL queries, built to be pasted into whatever AI agent helps run your Google Ads account. It separates verified product mechanics from our own operating framework, so your agent can check our work: https://choice.marketing/blog/google-ai-max-field-guide/?utm_source=facebook&utm_medium=social&utm_content=aimax-agent-appendix

08/29/2026

The Google Ads job changed in 2026. Bidding, matching, and creative assembly moved into the platform, and the work that pays moved to the signals you feed the machine and the guardrails you keep on it. What we rebuilt across the accounts we manage: https://choice.marketing/blog/google-ads-2026-operating-model-shift/?utm_source=facebook&utm_medium=social&utm_content=gads-operating-model-refresh

08/28/2026

One API flag almost nobody discusses decides how much control you keep under AI Max: bundling_required. Where it reads REQUIRED, component settings like text customization cannot hold without the campaign-level umbrella, and it reads REQUIRED on 13 of our 18 enabled Search campaigns. Containment moves to the ad-group and list level. The controls map, with API field names: https://choice.marketing/blog/google-ai-max-field-guide/?utm_source=facebook&utm_medium=social&utm_content=aimax-bundling

08/27/2026

We audited all 19 Google Ads accounts we manage for September's AI Max auto-upgrade. Zero enabled campaigns use campaign-level broad match, 25 still carry the legacy asset setting that triggers conversion, and exactly one enabled, spending campaign sits in the forced-change path. The panic reads fleet-wide; the real exposure was one deliberate decision. The audit story: https://choice.marketing/blog/ai-max-september-audit/?utm_source=facebook&utm_medium=social&utm_content=aimax-audit-story

Address

Edmonton, AB

Opening Hours

Monday	8:30am - 5pm
Tuesday	8:30am - 5pm
Wednesday	8:30am - 5pm
Thursday	8:30am - 5pm
Friday	8:30am - 5pm

Telephone

+17806282798

Website

https://choice.marketing/

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