Freshman

Freshman Freshman is an award-winning production company that creates high-impact content that's impossible to ignore.

04/17/2026

“Habibi” — created by for featuring ⚽🔥

With FIFA energy in full swing, this spot taps straight into the rhythm of the game. Fast-paced, culture-driven, and rooted in flavour.

Repost from the team behind it 👇🏽

Client:
Client Producers: , & Marina Baric

Production Company: x
Director:
Executive Producer:
Line Producer:
1st AD:
Online:

Director of Photography:
Steadicam: Madison Hayes
1st AC: Jacqueline Di Bacco
2nd AC: Katie Grabauskas

Gaffer: Krisstoff Gallimore
Key Grip: Shawn Tron Robertson
BB Grip: Hayden Salter
G&E Swing: Jenna MacDermaid
Sound:

Production Designer:
Art Director: Domenique Arnold
HMUA:
Food Stylist: Justine Brady
Food Stylist Assistant: Meaghan Baron

Editorial:
Editor:
Assistant Editors: Nathan Olszewicki, Daniel Karan
Senior Producer: Kayan Choi
Executive Producer: Kristina Anzlinger

VFX Artist: Juan Manuel Quintero
VFX Assistants: Karen Palacios, Kyra Zelanda
3D Artist: Elliot Ollea
Producer/VFX Supervisor: Abraham Reyes
On-Set VFX Supervisor:

Colour:
Colourist:
Colour Assistant: Austin Tang
Producer: Alison Maxwell

Audio:
Sound Design: Adam Ive, Andrew Fumerton
Engineer: Adam Ive
Executive Producer: Dana Gadsden

BTS Photographers: &
PAs: Anthony Guerriero, ,

04/14/2026

Ski-Doo - Beyond the Build
Directed and Edited by our talented director

Here’s what Stef shared:

*”Ski-Doo, Beyond the Build. 5 episodes. 40 minutes of content. 😮‍💨 Shot with X Games, Iron Dog, and Snocross legends , , and , this one was a long-distance project from start to finish.

Big project. Bigger people.

Directed and edited by ✌️”*

Client:
Producer:
Producer:
Writer:
DoP:
1st AC:
Gaffer:
Key Grip: .ruggiero_
Photo:
Sound:
Sound:
Line Producer:
Motion Design:
Asst. Edit: Nev Groskin
Colour:
Sound mix:

04/10/2026

We love this aesthetic film created by none other than with Candian Olympian

Under Armour - Heat Gear

A high-energy mix of drum & bass and mixed media, driven by performance and precision. Built around a powerhouse Olympic heptathlete, this piece captures movement, rhythm, and intensity in a way that hits hard and doesn’t let go.

Here’s what Stefan shared:

“Under Armour Heat Gear, DC. A helping of drum & bass with some mixed media flavour, and a bad ass Olympic Heptathalete.”

🎥

04/09/2026

It’s CLIO season, and we’re looking back at work that set the tone.

“Sans Émission” feat.

A four-hour live broadcast.
One charging car.
No dead air.

A bold idea that turned late-night downtime into something people actually watched. Smart, unexpected, and impossible to ignore.

Directed by Louis-David Jutras, this campaign for Volkswagen’s ID.4 continues to be recognised globally, including a Grand Clio.

CREDITS

Production Company: Freshman, Montreal
Executive Producer: Daniel Libman
Director: Louis-David Jutras
Editor: Louis-David Jutras
Director of Photography: Maxime Valsan
Post Production Supervisor: France Youde-Poulin

Advertiser: Volkswagen Canada
President, CEO: Pierre Boutin
Director, Marketing: Lynne Piette
Manager, Retail Marketing: Mark Dicks
Manager, Brand Marketing: Jennifer Klepadlo

Advertising Agency: Type1/VML, Montreal
Chief Creative Officer: Graham Lang
Executive Creative Director: Allen Kwong
Creative Directors: Alexandre Béland, Alexis Caron-Côté, Mike Richardson
Senior Art Director: Jérôme Bajulaz
Copywriters: Johan af Ström, Chloée Desjardins, Zachary Richman
Designer: Kyle Simpson
Translator/Proofreader: Julie Goulet
National Head of Production: Janice Bisson
Producer: Alexandrea Michaud
Account Supervisor: Lidwine Assogba
Account Manager: Virginie Calderon
PR and Communications Lead: Aaron Nilsen
Strategy Director: Amy Delafontaine
Managing Director: Marie-Josée Bourque
Group Account Director: Luc Arbour
Group Strategy Director: Andrew Ahern
President: Christine Maw

Music Company: Circonflex, Montreal

Media Agency: Touché! Media, Toronto
Associate Media Director: Emilie Bertrand
Media, Project Manager: Vincent Guitard

Behind The Scenes of “WALTER” - Directed by our extremely talented .At Freshman, we’ve always believed that the best dir...
04/08/2026

Behind The Scenes of “WALTER” - Directed by our extremely talented .

At Freshman, we’ve always believed that the best directors are the ones who never stop creating. And that means supporting their work beyond the brief. Music videos, short films, passion projects... These are where the biggest risks get taken and the biggest learning happens. It’s where directors find their voice, experiment freely, and push themselves in ways that commercial work doesn’t always allow. That’s something we actively encourage and work hard to be a part of. “WALTER” is a perfect example of why.

“WALTER” is a deeply human short film, shaped by persistence, creativity, and the dedication of an incredible team. The story explores raw and sometimes dark moments, capturing characters as they navigate wonder, tension, and discovery.

Big love to the whole team:

.tv .glazer .em.g .w.e.n.b .films and everyone else we couldn’t tag here, you’re the best.

BTS Photos: .vii

🌟 All The Ways - is a striking piece co-directed by the brilliant director Ewurakua, bringing together thoughtful visio...
04/07/2026

🌟 All The Ways - is a striking piece co-directed by the brilliant director Ewurakua, bringing together thoughtful vision and meticulous craft

We’re excited to share this piece co-directed by the lovely

Co-Directors: x
Creative Director:
Director of Photography: .bronstein
Children’s Aid:
Agency: .face.studio
Producer:
Production Company: .face.studio x .film
1st AD: .sobhani
Editor:
Color:
Composition: at .objects
Sound Designer:
1st AC: .mars
Camera PA: Adam Urbaetis
Camera PA: @
Gaffer: .mov
Key Grip/Gaffer: Christopher Mitchell
Key Grip:
Swing:
Sound Mixer:
Production Designer: .uehara
Set Decorator: Colo Larinde
Art Assistant: Molly Ramsay
Found Objects Team:
Key PA:
PA: .reburn

04/02/2026

The art of movement and class of the Bentley Bentayga by the one and only Hans Bjerno.

Hans Bjerno brings his signature precision and vision to this cinematic campaign for the Bentley Bentayga.

With sweeping aerials to crisp automotive shots, the film captures a seamless journey through untamed terrain, open skies, and winding roads. Refined luxury meets the spirit of freedom.

04/01/2026

Behind the scenes of “Money Gained” for , with none other than our epic director with a project that brought together creativity, precision, and an incredible team to bring the campaign to life.

“BTS from ‘Money Gained’ for .”

All-star team ⬇️:

Client: TurboTax
Agency: MLSE
Director:
Internal Agency:
Associate Creative Director:
Art Director: .daniela
Copywriter:
Sr. Strategist: Mateo Molinaro
Partnerships:
Sr. Producer:
Producer: Hania Elakawy
Assistant Producer:
Production Manager: .stunt
Production Coordinator: Brendan Barnard
Talent Coordinator:
1st AD: Cowin P**n
2nd AD:
Director Assistant:
DP:
1st AC:
2nd AC:
VTR/DMT:
Gaffer: .johnston.film
Best Electric:
Key Grip:
Best Grip: Trevor Caverley
Swing: .r.w_99
Rentals:
Driver:
Zoom Tech:
Sound Mixer:
Still Photographer:
Production Designer:
Set Dressers: Karianne Taklo, Michael Douglas
Art Assistants: , Jalen Hill,
HMU: .tsai
HMU Assist:
Stylist: Charlotte Claytor
Custom Aprons:
BTS:
PAs: Tim Chiavarini, James Hughes, Michael Bodnoc

Post-Production:
Editor: of
Colourist:
Colour House:
Sr Prod. Colour:
Sound Mixer:

03/31/2026

A film for Alfa Romeo by that celebrates beauty, simplicity and emotion.

Here’s what Nico shared:

“Alfa Romeo - ‘Endlessly Emotive’, a lil bop and labor of love shot late last year in Los Angeles and Calgary with all the usual suspects. A simple filmic exercise in simplicity from a capture perspective and graded in such a lovely n’ deep black and white, featuring the stellar . Tremendous work with our pals at Doner, Stellantis and , , , .co and many many more. Full credits on vimeo and my website.”

maria_webb7 .co .trafik .king .tv

It's with joy, gratitude, and a little bit of shock, that Wednesday night, we took home a Grand Clio at the CLIO Awards,...
05/03/2024

It's with joy, gratitude, and a little bit of shock, that Wednesday night, we took home a Grand Clio at the CLIO Awards, for our work with Volkswagen. For those who don't know, the CLIOs are the highest award in the advertising industry; known also as the Oscar of advertising.

To have been given the chance to take on such a bold and daring project so early in a career, and to see it recognized on an international stage is surreal.

Thank you to such an amazing team, we are forever grateful.

-----------
Please tag those involved - full list of credits to come (:
Freshman
Daniel Libman
Louis-David Jutras
Max Valsan

VML
Taxi L'agence
Allen Kwong
Graham Lang
Alex Béland
Alexis Caron-Côté
Alexandra Michaud

Volkswagen
Lynne Piette
Mark Dicks

& of course
Pier-Luc Funk!

02/13/2023

Adeel Shamsi's incredible spot for Osmow's has found it's way back and aired during the Super Bowl yesterday! Amazing job to the whole team! ⁠
⁠
⁠“Habibi” for Osmow's featuring Cyle Larin
⁠
Client: ⁠
Client Producers: , & Marina Baric⁠
⁠
Production Company: x ⁠
Director: ⁠
Executive Producer: ⁠
Line Producer: ⁠
1st AD: ⁠
Online: ⁠
⁠
Director of Photography: ⁠
SteadiCam: Madison Hayes⁠
1st AC: Jacqueline Di Bacco⁠
2nd AC: Katie Grabauskas⁠
⁠
Gaffer: Krisstoff Gallimore⁠
Key Grip: Shawn Tron Robertson⁠
BB Grip: Hayden Salter⁠
G&E Swing: Jenna MacDermaid⁠
Sound: ⁠
⁠
Production Designer: ⁠
Art Director: Domenique Arnold⁠
HMUA: ⁠
Food Stylist: Justine Brady⁠
Food Stylist Assistant: Meaghan Baron⁠
⁠
Editorial: ⁠
Editor: ⁠
Assistant Editors: Nathan Olszewicki, Daniel Karan⁠
Senior Producer: Kayan Choi⁠
Executive Producer: Kristina Anzlinger⁠
⁠
VFX Artist: Juan Manuel Quintero⁠
VFX Assistants: Karen Palacios, Kyra Zelanda⁠
3D Artist: Elliot Ollea⁠
Producer/VFX Supervisor: Abraham Reyes⁠
On-Set VFX Supervisor: ⁠
⁠
Colour: ⁠
Colourist: ⁠
Colour Assistant: Austin Tang⁠
Producer: Alison Maxwell⁠
⁠
Audio: ⁠
Sound Design: Adam Ive, Andrew Fumerton⁠
Engineer: Adam Ive⁠
Executive Producer: Dana Gadsden⁠
⁠
BTS Photographers: & ⁠
PAs: Anthony Guerriero, ,

🌴 WELCOME GABRIEL NOVIS 🌴⁠⁠2022 Young Guns finalist, Gabriel Novis is a Brazilian Director and cinematographer whose fil...
01/24/2023

🌴 WELCOME GABRIEL NOVIS 🌴⁠
⁠
2022 Young Guns finalist, Gabriel Novis is a Brazilian Director and cinematographer whose filmmaking approach reflects a lifetime of travel and cross-cultural experiences around the globe. Novis uses rich, cinematic imagery to create nuanced portraits of the people and places he portrays—resulting in a directorial style that elicits a strong sense of adventure and the unique feeling of discovering the unknown. ⁠
⁠
Novis' collaborations as a Director and DP include global brands like Nike, Chloe, Louis Vuitton, Corona, Oakley, Samsung, Coca Cola, Getty Images, and Remy Martin.

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