Bouskad

01/06/2023

Pricing is a process of fixing the value that a manufacturer will receive in the exchange of services and goods. Pricing method is exercised to adjust the cost of the producer’s offerings suitable to both the manufacturer and the customer. The pricing depends on the company’s average prices, and the buyer’s perceived value of an item, as compared to the perceived value of competitors product.

Objectives of Pricing: Survival, Expansion of current profits, Ruling the market.

Types of Pricing Method: Cost Oriented Pricing Method, Market-Oriented Pricing Method

02/02/2022

When we talk about types of target audiences, we're talking about more ways to define who you're creating a campaign for. You can segment your audience into groups or define them further using categories such as:
Purchase intention, Interests, Subculture etc.

HubSpot

01/31/2022

Pour optimiser les revenus, votre entreprise doit se concentrer sur l'optimisation des prix, des campagnes marketing et de l'efficacité des ventes. Cela signifie répondre à la demande des clients avec des prix axés sur la valeur, améliorer l'automatisation du marketing pour convertir autant de prospects qualifiés que possible et vendre à vos prospects les plus rentables.

01/26/2022

Survey your customers.

Although you'll have plenty of statistics available, it's always a good idea to talk to your current customers.

Surveys help you figure out who your real customers are and what social media networks they prefer.

You can ask what type of content they consume, what social media sites they like, or who they follow.
HubSpot

01/24/2022

Good data quality is key to optimizing revenue and making decisions that will drive business results. This means, consistently auditing data for duplicates, standardizing fields, and properly categorizing data into their appropriate segments. This will help with better analysis and the ability to forecast customer trends more accurately.

01/19/2022

Look at your competitors.

When you're trying to flesh out your target audience on social media, look to your competitors. What kind of voice are they using? Who are they appealing to?

You can figure this out by looking at who's responding to their posts and engaging with them. Also, take note of what social networks they're active on, who their top followers are, what their engagement rate is, and what hashtags they use.

Additionally, you can search for keywords that you're targeting on social media apps and see what competitors show up.

Plus, you can even use your own analytics to see other pages that your audience likes.
HubSpot

01/17/2022

La gestion des revenus utilise l'analyse pour prévoir les tendances du comportement des clients afin d'améliorer les prix pour répondre à la demande du marché et, en fin de compte, la croissance des revenus. L'objectif principal de la gestion des revenus est de vendre le bon produit ou la bonne fonctionnalité au bon prix sur le marché spécifié.

01/12/2022

Find out where your audience is most active.

Once you have an understanding of who your audience is, figure out where they're hanging out online.

You have to identify if your community is even on each separate social media platform.

For example, older generations have increased their Facebook use in the past four years. In fact, the share of the Silent generation using Facebook has nearly doubled.

On the other hand, Twitter appeals to younger audiences. In fact, 38% of Twitter users are between the ages of 18-29, and 26% of users are 30-49.

Instagram also appeals to younger generations, with 35% of users being ages 25-34 and 30% being 18-24.

Figuring out where your audience is will help you prioritize which social media platforms you want to focus on.

Then, you can adjust as you go. For instance, if a post works well on one platform but not the other, you can adapt. Or if the people you're targeting aren't interested, but another group is, you can change your target audience.

HubSpot

01/10/2022

Trois éléments contribuent à l'optimisation des revenus : l'automatisation du marketing, l'efficacité des ventes et la collecte de données appropriée. Tous ces éléments fournissent aux entreprises les informations nécessaires pour suivre la performance des revenus et élaborer des stratégies pour optimiser les revenus.

10/23/2021