Advally

10/29/2024

Why Choose one type of Bidding when you can have them all?

Explore how digital publishers can significantly enhance their revenue streams by integrating all different types of bid mechanics on their site.

10/04/2024

Do not forget about Viewability. It is still one of the single most important metrics that you can optimize, but it is worth it.

10/03/2024

How have your Outstream Video CPMs faired after this came out?

Explore how the new 'plcmt' parameter can transform video advertising strategies and impact video monetization.

08/09/2024

Understanding PreBid: Its Inception, Impact and How it Changed the Game

Explore how PreBid revolutionized digital advertising and boosted publisher autonomy against the backdrop of Google Ad Manager.

08/09/2024

Understanding Dynamic Allocation in Google Ad Manager

Understanding Dynamic Allocation in Google Ad Manager is critical to knowing how the modern advertising ecosystem functions.

08/02/2024

Major Changes to Video with the plcmt Parameter

Explore how the new 'plcmt' parameter can transform video advertising strategies and impact video monetization.

07/19/2024

Don't let Cloudflare Accidentally Block your Ads.txt

SSPs must have uninhibited access to your site's Ads.txt. A common problem with accessing ads.txt is that certain CDNs like CloudFlare challenge incoming requests from crawlers.

01/12/2024

Happy to announce that we're partnering with to get their technology onto our publisher's sites. We love any day where we find a piece of AdTech that offers value add to publishers and is extremely easy to work with. Revenue wins these days aren't just about making your banner auction mechanics more efficient, you really need to look beyond the banner at the Holistic picture. Tech like this can really move the needle for publishers, so we are thrilled to be able to make the process of getting it live efficient for everyone.

Quizzly.ai Partners with Advally to Automate First-Party Data Activation for Publishers PR Newswire NEW YORK, Jan. 8, 2024 The Two Industry Leaders Are...