Evidence-based content on important public policy issues. QUOI Media Group is a consulting firm that
QUOI secures coverage from leading media outlets in Canada, the US and the UK -- in order to influence policy and change how people think or act about an issue. Kathleen O'Grady is the Founding Director of QUOI Media Group, specializing in political, policy and media research and strategy consulting. She has written and edited speeches, Op-Eds, policy briefs, strategy documents, literature reviews
and research papers for politicians, think tanks, academics and artists. She works with a small team of writers, editors, translators and designers to craft specific products for a wide range of clients. QUOI client list includes the Senate of Canada, a number of Ottawa-based think tanks, such as Evidence Network of Canadian Health Policy, the Centre for Health Law, Policy and Ethics and Social Research Demonstration Corporation, universities in Canada and the U.S., such as Columbia University, McMaster University, University of Ottawa, politicians and non-profit organizations, such as Autism Canada.
11/12/2025
Winter is coming! Ready to dive into new classes?
The Winter 2026 part-time studies calendar is now live! 🗓️❄️
SPAO is offering a great selection of classes and workshops, including some exclusive to the Winter term.
Enroll in one of these upcoming classes:
• Masterclass: Portrait Concepts
• Portraits in Situ: Environmental Portraits
• *NEW* Exploring Colour film
Register now to secure your spot at spao.ca/part-time 🔗
📸 detailed image credits on the SPAO part-time studies calendar webpage
11/07/2025
Empathy is a superpower
when I can't find the words, there's always art.
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Hand-drawn digital illustration of a large group of people who are marginalized because of their identity. Text reads, 'I don't know how to convince you to care about other people.'
In case you missed it:
Here's why antibiotics aren’t the answer to most toothaches -- and why it matters
Often patients leave a dentist, walk-in clinic or doctor’s office with an antibiotic prescription for a quick fix.
11/06/2025
Communiqué de presse
Un livre unique pour enfants aide les jeunes Canadiens à comprendre le service, le sacrifice et l’importance du souvenir
(Kingston, ON) – Un nouveau livre pour enfants aide les jeunes Canadiens et Canadiennes à comprendre ce que signifie servir son pays – et l’importance de la mémoire. Le livre explore les contributions des Canadiens et Canadiennes au monde en temps de guerre, de conflit et de maintien de la paix, tout en célébrant les valeurs communes de la nation en matière de respect, de liberté et d’appartenance.
Créé pour plaire aux enfants de la maternelle à la 7e année, le livre propose une façon captivante et adaptée à son âge d’explorer l’histoire militaire du Canada et la signification du souvenir. Il inclut aussi plus de détails et de contexte pour les enfants plus âgés, pour les familles, ainsi que pour le personnel enseignant.
L’histoire rend hommage aux personnes qui ont servi dans les Forces armées canadiennes – de la Première et de la Seconde Guerre mondiale, de la guerre de Corée, jusqu’aux conflits plus récents – et met en lumière les sacrifices consentis par les anciens combattants et combattantes, les militaires et leurs proches.
Développé en collaboration avec la Légion royale canadienne, l’Institut canadien de recherche sur la santé militaire et des vétérans (ICRSMV), les Services de moral et de bien-être des Forces canadiennes (SMMFC) et les personnes ayant servi de partout au pays, le projet reflète un engagement national partagé envers la mémoire et l’apprentissage.
Canadian Institute for Military and Veteran Health Research
Canadian Forces Morale & Welfare Services - CFMWS
Le livre explore les contributions des Canadiens et Canadiennes au monde en temps de guerre, de conflit et de maintien de la paix,
11/06/2025
For Immediate Release
Unique children’s book helps young Canadians understand service, sacrifice and the importance of remembrance
(Kingston, ON) – A new children’s book is helping teach remembrance through storytelling, by helping young Canadians understand what it means to serve one’s country – and why remembrance matters. The book explores Canadians’ contributions to the world during times of war, conflict and peacekeeping, while celebrating the nation’s shared values of respect, freedom and belonging.
Created to appeal to children from preschool to grade 7, the book presents an engaging, age-appropriate way to explore Canada’s military history and the meaning of remembrance. It also
includes more detail and context for older children, families and teachers.
The story honours those who have served in the Canadian Armed Forces – from the First and Second World Wars, the Korean War, through to more recent conflicts – and highlights the sacrifices made by Veterans, service members and their families.
Developed in collaboration with The Royal Canadian Legion, the Canadian Institute for Military and Veteran Health Research (CIMVHR), Canadian Forces Morale & Welfare Services - CFMWS and Canadian Veterans from across the country, the project reflects a shared national commitment to remembrance and learning.
Learn more:
The book explores Canadians’ contributions to the world during times of war, conflict and peacekeeping, while celebrating the nation’s...
11/05/2025
"Without quotas to make the parties perform better, Canada’s federal elections are failing voters’ expectations for what legitimate political institutions look like.
Public opinion speaks clearly. People do not mind gender quotas, because what they really do not like is seeing men dominate politics.
Canada has fallen behind other countries not just because it elects fewer women, but because it lacks any policy commitment to do better. The country cannot sell gender equality abroad without first practicing it at home," says Dr. Jennifer Piscopo:
Women won just 30 per cent of seats in Canada’s House of Commons in April, the same proportion they held before the elections.
11/05/2025
"In Animal Farm, George Orwell warned what happens when those in power rewrite the rules: “All animals are equal, but some animals are more equal than others.”
Here in Saanich, that line feels uncomfortably familiar. Rules that once seemed firm are suddenly open to interpretation — depending on who’s asking.
At the centre of the controversy is the Planning Department, which applies bylaws for everything from small home renovations to major projects. Residents are seeing a pattern of inconsistency and weak accountability that’s eroding trust in local government."
Author Franke James on what it means to maintain fairness, transparency and trust at every level of government.
"Emergency department closures. Long wait times for surgeries and specialist appointments. Millions of Canadians without a primary healthcare provider.
Healthcare systems across Canada are struggling to provide timely and equitable access to healthcare services — at a time when provincial governments are reining in spending in the midst of economic uncertainty.
Canada needs to find solutions that improve affordability, access and healthcare costs. A promising path is to look to other countries for innovative healthcare policies and practices, beginning with Australia.
Why look to Australia?" asks Dr. Jason Sutherland, Professor of Health Services and Policy and Director of the UBC Centre for Health Services and Policy Research in the UBC School of Population and Public Health:
A recent international comparison of healthcare systems ranked Australia as the top performer — Canada was ranked seventh.
10/31/2025
"As the federal government looks to use every tool at its disposal to reshape and strengthen the Canadian economy, it must not overlook one of its chief assets – women entrepreneurs.
Their ingenuity, perseverance and know-how can help drive the economy forward," says Centre For Women's Enterprise Canada's CEO, Rosalind Lockyer:
Read more:
As the federal government looks to use every tool at its disposal to reshape and strengthen the Canadian economy, it must not overlook
10/30/2025
Ahem.
We give you Gander. The app. On a phone.
Not public yet. But it’s in our team’s hands, and soon our beta testers’. Beautiful, buggy, and real.
From the start we’ve said we’d do social differently: no surveillance ads, no “growth at all costs,” and ownership that actually belongs to Canadians. And now we're finally seeing it right in front of our eyes.
On top of that, we've opened investment to Canadians through equity crowdfunding (link in the comments).
Now it’s Canada’s turn. Join us and help build social media as it should be.
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And because our legal team would kick our butts if we didn’t say it…
Investing in exempt market securities is risky. Details of the offering can be found in the Offering Document at frontfundr.com/gandersocial. This communication is for informational purposes only.
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QUOI Media Group Inc. is a full-service communications firm offering media strategy, media placement and reprint rights; writing; editing; ad buying; social media marketing; policy briefs; backgrounders; white papers; podcasting, infographics and more.
Our media distribution networks and relationships with editors at major, ethnic and niche media outlets across the U.S. and Canada combined with knowledge of international reprint rights and policy-rich writing talent makes us one of the 'go to' boutique communications firms in Canada with a specialized focus on health and public policy.
We handle knowledge translation from academic or policy publications into more mainstream publishable formats, such as op-eds, podcasts, infographics and social media posters and place them in major media outlets and help them trend on social media. We are unique for handling national and international publishing rights for reprinting this information across multiple outlets and platforms reaching sizable audiences.
Some of our clients include: Nobel Women’s Initiative, Autism Canada, The Senate of Canada, Heart and Stroke, Canadian Frailty Network (a National Centre of Excellence), Canadian Medical Association's Choosing Wisely Campaign, Canadian Foundation for Healthcare Improvement, Canadian Federation of Nurses Unions, Informed Opinions, Translating Research in Elder Care, the Centre for Health Law, Policy and Ethics at the University of Ottawa, School of Public Policy at the University of Calgary, Telfer School of Management, Canadian Sleep Society, Canadian Academy of Health Sciences, Office of Public Service Accessibility, Treasury Board -- and many more.
Clients come to us particularly for our stellar publication record. Our client articles have recently appeared in the New York Times, Chicago Tribune, Bloomberg, Seattle Times, Globe and Mail, Maclean's, La Presse, Le Devoir, and many other major outlets, and are reprinted widely in niche digital and ethnic publications across North America.
It is not unusual for a single client piece to be reprinted dozens of times across diverse media outlets which can mean substantial ‘advertising equivalent’ value (often in the tens to hundreds of thousands of dollars ad equivalent with an audience reach into the millions) for the client. Last year, we helped more than 150 client pieces appear in media outlets well over 1200 times.
Our wide range of client services makes us a full-service communications company with impressive clout in the North American market across traditional media, new media and social media channels. We also have the capacity to publish content in French and Spanish.
