Evidence-based content on important public policy issues. QUOI Media Group is a consulting firm that
QUOI secures coverage from leading media outlets in Canada, the US and the UK -- in order to influence policy and change how people think or act about an issue. Kathleen O'Grady is the Founding Director of QUOI Media Group, specializing in political, policy and media research and strategy consulting. She has written and edited speeches, Op-Eds, policy briefs, strategy documents, literature reviews
and research papers for politicians, think tanks, academics and artists. She works with a small team of writers, editors, translators and designers to craft specific products for a wide range of clients. QUOI client list includes the Senate of Canada, a number of Ottawa-based think tanks, such as Evidence Network of Canadian Health Policy, the Centre for Health Law, Policy and Ethics and Social Research Demonstration Corporation, universities in Canada and the U.S., such as Columbia University, McMaster University, University of Ottawa, politicians and non-profit organizations, such as Autism Canada.
08/13/2025
"If we can find equal footing among the provinces and territories on trade, why can’t we do so on healthcare? Why can’t we streamline access to medically necessary treatment for patients across the country who are badly in need of them?"
From Kathleen Barnard and Louise Binder of Your Skin Foundation
if we can find equal footing among the provinces and territories on trade, why can’t we do so on healthcare?
08/07/2025
The newly elected federal Liberal government has no shortage of ambition, outlining the ingredients for a robust economic transformation, with investments in artificial intelligence (AI), national defence and housing. In this vision, Canada will become an energy superpower and, by removing internal trade barriers, a robust single economy less reliant on trade with a fickle southern neighbour.
The prospect is compelling. But it relies, first and foremost on a skilled and ready workforce. The kind of workforce that Canada’s post-secondary institutions develop in spades.
So, why are governments across the country standing on the sidelines as higher education in Canada is eroded? says Sarah Watts-Rynard of Polytechnics Canada
Canada will become an energy superpower and, by removing internal trade barriers, a robust single economy less reliant on trade with a...
08/07/2025
"We are two authors of a new report for Kids Brain Health Network (KBHN) that lays out provincial and territorial disability policies nationwide. Our research includes input from families of children with disabilities on how well the policies — and the programs that spring from them – are working.
The Ontario parents we surveyed gave the province’s policies poor grades," says Drs Jennifer Zwicker and Brittany Finlay of Kids Brain Health Network:
With this extra funding the province has given itself the opportunity to make significant progress toward living up to a promise
07/31/2025
En matière de politiques, l’Ontario peut faire plus pour les enfants handicapés et leur famille
Par Drs Jennifer Zwicker et Brittany Finlay, Kids Brain Health Network
Sign up for patient and caregiver stories, expert insights, and advocacy for better access—delivered straight to your inbox.
07/21/2025
Quel est l’état de vos soins de santé primaires?
Cette lettre ouverte est signée par la Dre Tara Kiran est médecin de famille et chercheuse à l’hôpital St. Michael’s de Toronto :
Je me souviens encore de l’optimisme que je ressentais en 2002 quand j’ai choisi de devenir médecin de famille. Ce n’était pas le choix de carrière le plus populaire à la faculté de médecine, mais, pour moi, c’était une vocation — la chance d’établir des relations durables avec l...
07/09/2025
"According to the most recent report published by the International Renewable Energy Agency (IRENA), in 2023 the average cost of energy production via solar photovoltaic systems (aka solar panels) was less expensive than power produced through burning fossil fuels by more than half (56 per cent cheaper).
The average cost of energy produced by onshore wind projects was only two thirds (67 per cent cheaper) the cost of energy powered by fossil fuels," says Jory Cohen with Inspirit Foundation:
“Drill, baby, drill!” is a quote most of us attribute to President Donald Trump during his inaugural address in January of this year,
07/09/2025
"Recently, two new intravenous medications, lecanemab and donanemab, have shown they can clear away toxic accumulations of the amyloid protein in Alzheimer’s disease. One or both of these medications have been approved in the United States, the European Union, United Kingdom, China, Japan, Mexico, Brazil and Australia. Yet, these medications have not been approved in Canada.
Canada is falling behind, and families are suffering. It’s time we made new Alzheimer’s disease medications available to Canadians in a timely and accessible manner," say Dr. Andrew Frank and Dr. Katherine C. Pearson
Health
for Health Law, Policy and Ethics
gradual yet devastating deterioration in ability to function independently. It’s a terrifying diagnosis for patients and families alike.
07/08/2025
A recent surge in misleading ads and AI-generated videos on social media and other online sites promoting bogus diabetes products, treatments and cures — often using fake endorsements, including from my organization Diabetes Canada — poses a serious health risk to people living with diabetes.
From Laura Syron, President and CEO of Diabetes Canada:
treatments and cures — often using fake endorsements, including from my organization Diabetes Canada — poses a serious health risk
07/08/2025
"I still remember the hope I felt in 2002 when I chose to become a family doctor. It wasn’t the most popular career path in medical school, but for me, it was a calling — the chance to build lasting relationships with patients and be there through every stage of life.
More than two decades later, it’s heartbreaking to see so many people in Canada still struggle to get that kind of care, says Dr. Tara Kiran:
in 2002 when I chose to become a family doctor. It wasn’t the most popular career path in medical school, but for me, it was a calling
07/08/2025
Applying for the DTC is a complex and costly process, reducing the accessibility of other programs like the CDB. Companies are also profitting from money intended for people with disabilities.
See the article to find out how people are being taken advantage of and learn about several organizations who are providing a free service to navigate the application process for the DTC. Soon Inclusion Canada will also provide this service.
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QUOI Media Group Inc. is a full-service communications firm offering media strategy, media placement and reprint rights; writing; editing; ad buying; social media marketing; policy briefs; backgrounders; white papers; podcasting, infographics and more.
Our media distribution networks and relationships with editors at major, ethnic and niche media outlets across the U.S. and Canada combined with knowledge of international reprint rights and policy-rich writing talent makes us one of the 'go to' boutique communications firms in Canada with a specialized focus on health and public policy.
We handle knowledge translation from academic or policy publications into more mainstream publishable formats, such as op-eds, podcasts, infographics and social media posters and place them in major media outlets and help them trend on social media. We are unique for handling national and international publishing rights for reprinting this information across multiple outlets and platforms reaching sizable audiences.
Some of our clients include: Nobel Women’s Initiative, Autism Canada, The Senate of Canada, Heart and Stroke, Canadian Frailty Network (a National Centre of Excellence), Canadian Medical Association's Choosing Wisely Campaign, Canadian Foundation for Healthcare Improvement, Canadian Federation of Nurses Unions, Informed Opinions, Translating Research in Elder Care, the Centre for Health Law, Policy and Ethics at the University of Ottawa, School of Public Policy at the University of Calgary, Telfer School of Management, Canadian Sleep Society, Canadian Academy of Health Sciences, Office of Public Service Accessibility, Treasury Board -- and many more.
Clients come to us particularly for our stellar publication record. Our client articles have recently appeared in the New York Times, Chicago Tribune, Bloomberg, Seattle Times, Globe and Mail, Maclean's, La Presse, Le Devoir, and many other major outlets, and are reprinted widely in niche digital and ethnic publications across North America.
It is not unusual for a single client piece to be reprinted dozens of times across diverse media outlets which can mean substantial ‘advertising equivalent’ value (often in the tens to hundreds of thousands of dollars ad equivalent with an audience reach into the millions) for the client. Last year, we helped more than 150 client pieces appear in media outlets well over 1200 times.
Our wide range of client services makes us a full-service communications company with impressive clout in the North American market across traditional media, new media and social media channels. We also have the capacity to publish content in French and Spanish.
