Evidence-based content on important public policy issues. QUOI Media Group is a consulting firm that
QUOI secures coverage from leading media outlets in Canada, the US and the UK -- in order to influence policy and change how people think or act about an issue. Kathleen O'Grady is the Founding Director of QUOI Media Group, specializing in political, policy and media research and strategy consulting. She has written and edited speeches, Op-Eds, policy briefs, strategy documents, literature reviews
and research papers for politicians, think tanks, academics and artists. She works with a small team of writers, editors, translators and designers to craft specific products for a wide range of clients. QUOI client list includes the Senate of Canada, a number of Ottawa-based think tanks, such as Evidence Network of Canadian Health Policy, the Centre for Health Law, Policy and Ethics and Social Research Demonstration Corporation, universities in Canada and the U.S., such as Columbia University, McMaster University, University of Ottawa, politicians and non-profit organizations, such as Autism Canada.
12/23/2025
This is the savings plan too many people never hear about! đ
Donât miss out!
If you or someone you love has a disability, you may be eligible to open a Registered Disability Savings Plan (RDSP). An RDSP beneficiary may be eligible for up to $90,000 in grants and bonds from the Government of Canada.
Learn more: Canada.ca/RDSP
Image description: Approximately 65% of eligible Canadians donât have a Registered Disability Savings Plan. Donât miss out, open your plan today. A woman is kissing a laughing child on the cheek.
12/19/2025
Don't forget to add this new book by Dr. Harvey Max Chochinov to your reading list for the new year:
"Millions of tonnes of critical minerals lie dormant in Canadaâs own backyard â locked in mine tailings, coal ash and industrial residues," says Apoorv Sinha.
Here's how we can transform them:
With Prime Minister Carneyâs recently tabled budget and announcements of major projects, Canada has declared its ambition...
12/19/2025
"With the settlement funds, Manitoba has every reason and the means to launch ambitious plans and programs with the goal of â within a generation â creating a to***co-free and nicotine-free population. This would also reduce the burden on healthcare services to treat its consequences," says Dr. Andrew Halayko and Dr. Chris D. Pascoe:
Heart & Stroke
The windfall is Manitobaâs share of the historic lawsuit fought over many years by the provinces against the major to***co companies.
12/17/2025
PARO Centre For Women's Enterprise Canada recently brought together women business owners and self-employed women in Yukon to discuss challenges and how to solve them.
The meeting was part of roundtable discussions that PARO is holding in cities across the country â including Whitehorse, Vancouver, Calgary, Toronto, Ottawa and St. Johnâs â to find ways to help women entrepreneurs thrive.
We will be issuing a report on our findings next year.
Learn more:
he governmentâs commitment to provide stable funding of $660.5 million over five years to the Department for Women and Gender Equality.
12/17/2025
"Some fear that Cowichan will unleash a flood of lawsuits against individual landowners. Thatâs alarmist.
Reconciliation between Aboriginal title and private ownership can and should be achieved through negotiation, not litigation. And there is nothing to suggest Indigenous Nations want to displace homeowners or seize all private property.
In fact, recent examples show the opposite.
The Haida Nation reached an agreement with Canada and British Columbia recognizing Aboriginal title while preserving private ownership. The Wolastoqey Nation in New Brunswick has clearly said it does not seek the return of lands from homeowners or small businesses.
These cases reflect a balanced, forward-looking approach: recognition without undue disruption."
which ruled that the Cowichan Tribes had never surrendered their territory and thus have Aboriginal title, has stirred confusion â and fear
12/16/2025
Letâs get personalâindividual-focused prevention programs are key to reducing the risk of diabetes says Dr. Harpreet S. Bajaj MD, MPH in the Medical Post:
"While COVID, bird flu, Mpox and measles have dominated health headlines recently, another health crisis has lurked in the background, threatening millions in Canada.
Close to six million Canadians have diabetes and millions more are at risk of developing it, particularly type 2, the most common form. The chronic disease not only poses significant health risks for those who have it â it is the seventh leading cause of death in Canada and it also costs our healthcare system close to $30 billion a year to treat.
The situation will only worsen as Canadaâs population ages and grows unless we adopt effective prevention strategies. A promising solution lies in personalized prevention programs that empower individuals to make sustainable lifestyle changes that lower their risk of developing type 2 diabetes.
Preliminary results from a recent Canadian Diabetes Prevention Program (CDPP) trial show how effective these types of programs can be.
While there are some risk factors for type 2 diabetes that individuals cannot change â including aging and genetic factors â there are others, such as diet, exercise and weight, that they can control.
The CDPP study examined whether a 12-month digital program using one-on-one health coaching, group education workshops and health tracking could help high-risk individuals adopt a healthier lifestyle that prevented or delayed the onset of type 2 diabetes."
While COVID, bird flu, mpox and measles have dominated health headlines recently, another health crisis has lurked in the background, threatening millions in Canada.
12/16/2025
Your health may change, but your worth never will.
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Digital illustration of a woman with long blonde hair. She's standing with her armpit hair showing in a rust red tank top, green skirt and an ostomy bag. Text reads, 'health is not an indicator of worth.'
12/15/2025
"Responding to recent job actions by obstetrician/gynecologists, a region of B.C. is advertising for temporary obstetrician/gynecologists with super-sized payments.
The rate is currently advertised at $7,117 per 24-hour period â a significant sum of public money given that in 2024 the median annual salary for obstetrician/gynecologists was $405,190 in B.C.
The advertisement also offers extra money for working after-hours and paid accommodation.
While B.C.âs approach is bound to attract applicants â possibly even unhappy Quebec obstetricians/gynecologists â it does little to change physician practices.
Instead of addressing any of the underlying problems in healthcare delivery â like access, costliness, quality and equity â the only certain outcome is that B.C. residents will pay more for the same services."
Read Dr. Jason Sutherland on recent B.C. and Quebec healthcare reforms:
dedicated Health Infrastructure Fund is a much-needed investment that will aid provinces and territories in building and upgrading hospitals
12/14/2025
Your voice holds power. Use it.
âIf youâre neutral in situations of injustice, you have chosen the side of the oppressor.â -Desmond Tutu
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Digital illustration of a group of people walking with their back to the viewer. Thereâs a brown woman in the middle turning around with text on her sweater that reads, âif youâre neutral in situations of injustice,you have chosen the side of the oppressorâ by Desmond Tutu
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QUOI Media Group Inc. is a full-service communications firm offering media strategy, media placement and reprint rights; writing; editing; ad buying; social media marketing; policy briefs; backgrounders; white papers; podcasting, infographics and more.
Our media distribution networks and relationships with editors at major, ethnic and niche media outlets across the U.S. and Canada combined with knowledge of international reprint rights and policy-rich writing talent makes us one of the 'go to' boutique communications firms in Canada with a specialized focus on health and public policy.
We handle knowledge translation from academic or policy publications into more mainstream publishable formats, such as op-eds, podcasts, infographics and social media posters and place them in major media outlets and help them trend on social media. We are unique for handling national and international publishing rights for reprinting this information across multiple outlets and platforms reaching sizable audiences.
Some of our clients include: Nobel Womenâs Initiative, Autism Canada, The Senate of Canada, Heart and Stroke, Canadian Frailty Network (a National Centre of Excellence), Canadian Medical Association's Choosing Wisely Campaign, Canadian Foundation for Healthcare Improvement, Canadian Federation of Nurses Unions, Informed Opinions, Translating Research in Elder Care, the Centre for Health Law, Policy and Ethics at the University of Ottawa, School of Public Policy at the University of Calgary, Telfer School of Management, Canadian Sleep Society, Canadian Academy of Health Sciences, Office of Public Service Accessibility, Treasury Board -- and many more.
Clients come to us particularly for our stellar publication record. Our client articles have recently appeared in the New York Times, Chicago Tribune, Bloomberg, Seattle Times, Globe and Mail, Maclean's, La Presse, Le Devoir, and many other major outlets, and are reprinted widely in niche digital and ethnic publications across North America.
It is not unusual for a single client piece to be reprinted dozens of times across diverse media outlets which can mean substantial âadvertising equivalentâ value (often in the tens to hundreds of thousands of dollars ad equivalent with an audience reach into the millions) for the client. Last year, we helped more than 150 client pieces appear in media outlets well over 1200 times.
Our wide range of client services makes us a full-service communications company with impressive clout in the North American market across traditional media, new media and social media channels. We also have the capacity to publish content in French and Spanish.
