School of Weddings

08/20/2024

Tonight, we’re thrilled to host another workshop, this time at the stunning Aquatopia Water Garden Conservatory. It’s always a pleasure to collaborate with fellow photographers and help guide the next generation of wedding professionals.

Our focus this evening will be on capturing the ceremony. We’ll explain what we communicate with the couple beforehand, optimal positioning, and maintaining discretion. Remember, while it’s essential to capture the ceremony, it’s equally important to respect its significance for both the couple and their guests.

A special thanks to our sponsors for making this event possible.

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06/16/2024

Building a thriving community starts with niche expertise. Join us as we discuss how focusing on the wedding industry has helped us create engaging content that resonates with our audience. Gain clarity on creating captivating posts and learn from our experience.

06/15/2024

Discover the power of niching down and how it can transform your career and mental well-being. Learn why focusing on a specific niche can help you stand out, attract the right audience, and boost your bookings. Don't be a jack of all trades; become a master in your niche.

06/14/2024

Discover effective strategies for attracting your target audience and building a strong brand. Learn how to find clients and create compelling messaging that resonates with your desired audience. Avoid the pitfalls of trying to appeal to too many different types of clients. Streamline your approach and boost your business growth.

06/13/2024

Join us as we share our story of transitioning from a jack of all trades to becoming wedding experts in our market. Discover the strategies and steps we took to establish ourselves as wedding specialists.

06/12/2024

Are you a photographer struggling to find your niche? In this video, we dive into the different types of photography and guide you in discovering your true passion. Join us as we explore wedding, studio, corporate, landscape, and nature photography to help you narrow down your expertise.

06/05/2024

Learn how to prevent stress and drama on your wedding day by building a timeline and discussing family photo expectations beforehand. Avoid awkward moments and ensure everyone is on board with the photo arrangements. Be the middle person and manage everyone's expectations to create a smoother photography experience.

05/31/2024

Discover how blogging can boost your online presence as a wedding professional. Learn actionable tips for creating captivating wedding blog posts that improve your website's SEO and attract more clients.

05/26/2024

Our most recent episode on How to Build an Effective Website.

Creating an effective website is vital for creative professionals, as it serves as an online portfolio and attracts clients, with nearly half of visitors judging a business's credibility based on its site. Key tips include keeping the design simple and uncluttered, showcasing high-quality work with clear organization, ensuring easy navigation, and using a mobile-friendly, responsive design. Fast loading times are crucial, achieved by optimizing images and minimizing large files. Clear calls-to-action, an engaging 'About You' section, accessible contact information, and regular updates enhance user experience and SEO. Avoid common pitfalls like excessive graphics, poor navigation, outdated content, and ignoring SEO and mobile users to maintain a professional and appealing online presence.

Building an effective website as a creative professional is essential. It's your online portfolio and a way to attract new clients. Forbes states almost half...

03/30/2024

Path to Business Podcast: Episode #70 –Building a Photo Booth Empire with Catalina Bloch by Bethany and Luc Barrette from Grey Loft Studio, a wedding photographer & videographer husband and wife duo.

https://greyloftstudio.ca/building-a-photo-booth-empire-with-catalina-bloch/

03/28/2024

Path to Business Podcast: Episode #69 – How to Handle Rain on Your Wedding Day by Bethany and Luc Barrette from Grey Loft Studio, a wedding photographer & videographer husband and wife duo.

🌧️☔ Embracing Rainy Wedding Days ☔🌧️

Rain on your wedding day? It's not what you planned, but it can still be magical! Here's how to navigate the unexpected:

1. **Embrace the Unexpected**: Beauty can arise from unexpected circumstances. Stay positive and focus on the love surrounding you.

2. **Prepare & Have a Plan B**: Keep an eye on the forecast and prepare with clear umbrellas and a backup plan at your venue.

3. **Consider First Look Photos**: Opt for a first look before the ceremony to capture outdoor shots between rain breaks.

4. **Pack Backup Attire**: Have spare clothes on hand just in case.

5. **Get Creative**: Rain offers unique photo opportunities. Work with your photographer to capture stunning shots.

6. **Communicate with Vendors**: Keep your team in the loop and trust their expertise.

7. **Don't Stress**: Your day is about love, rain or shine.

8. **Post-Wedding Photoshoot**: Consider scheduling a sunny day photoshoot if rain interferes.

9. **Trust Your Team**: Your vendors will handle any challenges, ensuring a smooth day.

Rain may not be ideal, but with a positive mindset and proper planning, your wedding day can still be unforgettable! 🌟

https://greyloftstudio.ca/how-to-handle-rain-on-your-wedding-day/