05/02/2025
As a visual specialist, one of my main goals is to help people look and feel their best on camera.
A big part of that starts before the shutter button is pressed with what you choose to wear. I get a lot of questions from clients about what works best, so I put together this clothing guide.
A few disclaimers. This is not a rule book, nor should it be taken as fact regarding industry standards. It is just a helpful starting point for folks who haven’t stepped in front of the camera before.
If your brand and by extension your style is represented by bold, colourful or signature prints, lean into it!
For the full and more comprehensive guide click- head to my website!
1. Start Simple
Go for plain, solid colours. Be mindful of white and black shirts ensure they are layered, textured or suited for the lighting aesthetic you’re aiming for.
2. Think in Tones, not Trends
Use bright colours only when they support the overall concept. Prioritize subtle contrasts over bold clashes unless a striking effect is the goal.
3. No logos* No slogans No distractions
Skip clothes with brand logos (unless it’s your brand!). Are you getting paid to promote? No? Skip it and save yourself and the creative team the licensing headache.
4. Patterns - Use with Caution
Avoid thing stripes and small intricate patterns. They can distort on camera and create virtual noise. Colour blocking or simple designs appear best on screen.
5. Jewellery Rules
For film interviews - avoid heavy or noisy jewellery. Microphones will pick up even the slightest sound. Unless it’s part of your brand or directed by the creative team, it is best to go without.
For photography sessions: Expect assistants to adjust your jewellery often. Bring a variety of options.
Final notes:
Use hangers and garment bags to transport clothes. Clean, pressed and lint free clothing is the goal. Any creative you book with should have a steamer or lint roller available. Bring options!
If you’re unsure about your outfit, feel free to ask or send your wardrobe options. Review should be part of the service!
Made with
Photos photographed with z6,8 and lights
Photos edited in
