Relevant social media services

Relevant social media services 🧵 Helping you find Clarity to craft your brand 'outfit' for socials. Confidence to wear it.

Content that converts.

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Yes, it’s a new logo 🙌🏼So…what does that actually mean?Mostly, it changes how RELEVANT is presented on the outside.On th...
12/02/2025

Yes, it’s a new logo 🙌🏼

So…what does that actually mean?

Mostly, it changes how RELEVANT is presented on the outside.
On the inside, it’s a reflection of what’s already been true for a long time:

We’re a boutique agency.
A small team.
Led by me (Anne), with a very human-centred, psychology-based approach.

I’ve always been less interested in “what should we post?”
and more interested in:
• Why did this business start?
• What drives it now?
• Who is the audience really, and what do they actually value in life and in your offers?

For a while, I felt pressure to act like a bigger company:
Trying to give every Instagram update under the sun,
trying to keep up with every trend,
trying to feel super modern and “influencer-y”…

But that’s not how we work here.
And honestly, it never has been.

So we’re leaning into the softer side of RELEVANT:

• Updates when they truly matter to you, not every feature Meta releases
• Feedback based on my actual lived experience + client work (not just the current loud narrative)
• A psychology-based approach that invites you to reflect on your own blocks around marketing
• Posts that gently challenge how you’re thinking about your audience and your content
• Client results, how we got there, and what happened after — with real context, not just “before/after” screenshots

New logo on the outside.
Deeper, clearer RELEVANT on the inside. 💭✨

If that’s the kind of marketing support you’ve been craving, you’re welcome here 🤗

For years, I could articulate my clients’ stories more clearly than my own — which makes sense, because that’s the natur...
12/01/2025

For years, I could articulate my clients’ stories more clearly than my own — which makes sense, because that’s the nature of being a strategist.

I can sit with a client for ninety minutes and immediately see their voice, their positioning, their audience, their strengths, and the story they’re actually trying to tell.

But when it came to my own brand?
I was too close to it.
Not confused — just inside it.
And as any strategist knows, proximity blurs clarity.

I knew how to create messaging.
I knew how to build identity.
I knew how to tell stories.
I was doing it every day.

But I didn’t fully get my own brand yet — not the way I instinctively got my clients’.
Because understanding your brand isn’t something you declare at the beginning.
It’s something you grow into through the work itself.
(different than your visual brandING)

And then, five years in, my approach to social media shifted.

I moved away from “tips” and surface-level strategy and into what my clients had been reflecting back to me for years:

➡️ clarity
➡️ empathy
➡️ psychology
➡️ identity work
➡️ the human side of strategy

When that clicked, my brand finally made sense.
And that’s when I updated the visuals — the logo, the fingerprint — not because I needed a facelift, but because the brand had finally taken shape and the visuals were just catching up.

A rebrand wasn’t the goal.
Alignment was.

So here’s RELEVANT now:
A brand rooted in how people actually experience the work — not just how it looks on the feed.

A brand you grow into feels different.
It finally feels RELEVANT to me, too.

Thanks for supporting me the last 5 years! Can’t wait to see where the next five carry this business. 🤍

(If you scroll my feed, see if you can see where I made the shift!)

Even a social media strategist can get off course.I have homework for you below if your content feels disconnected, and ...
11/27/2025

Even a social media strategist can get off course.
I have homework for you below if your content feels disconnected, and the pressure to “show up” slowly took the wheel.
Read on!

I’m naturally someone who goes deep. Supportive. Reflective. Curious about the why behind people and their stories.
But somewhere along the way, that felt like too much to bring to social media.

So I overcorrected.

I got too technical.
Too “teachy.”
Too trendy.
Too influencer (though I DO love this kind of content creation too!)
Slowly, the parts of me people actually connect with — the parts that feel most like home to me — got pushed aside.

One of the first things I learned in my marketing courses was this:
A brand isn’t defined by the business… it’s defined by the people who love it.
Visual branding? Yes.
But your brand — what people remember, trust, and gravitate toward — that lives in your community and your customers.

And when you’re overly critical of yourself (hi, it’s me 🙋🏻‍♀️), it’s REALLY hard to see what people actually love about you.

So I went back to the beginning and listened:

✨ I looked at patterns — which posts felt like “me” AND resonated.
✨ I focused on what brought in leads vs what went viral.
✨ I reread client messages and reviews.
✨ I paid attention to which offers people choose most — and which ones I love doing most.
✨ I listened to the places where customers were quietly telling me something wasn’t landing.

And when I finally saw myself the way my audience sees me… everything clicked.

I challenge you to do the same!

Your homework: Create a venn diagram.
In one circle write down all the things that make you feel good about your business.
In the other, write down what people like about you and your business (do you research and look for patterns!)

See what overlaps! Your social media messaging lives in that overlap.

And yes, this led to something I’ve been quietly working on (and quietly nervous to share):
A rebrand.

A version of Relevant that feels aligned with who I am now — a mix of the parts I lost from when I started and what strengths I have built on now.

Coming soon 🤍

Take comfort in knowing that it’s a pattern, and patterns only become known as such when they are happening to a majorit...
11/10/2025

Take comfort in knowing that it’s a pattern, and patterns only become known as such when they are happening to a majority, consistently!!

It’s not just you.

Power through, avoid burnout as best you can, and don’t give up!







Business owners — send this to your person. ❤️(Friend, partner, kid, grandkid…)I know that putting your work, yourself, ...
10/19/2025

Business owners — send this to your person. ❤️
(Friend, partner, kid, grandkid…)

I know that putting your work, yourself, your space, your team online – it feels vulnerable.
Uncomfortable.
Maybe weird, even.

Maybe you haven’t adjusted yet to the fact that it’s necessary.
Or maybe you haven’t adjusted yet, but you’re worried the people around you are judging you for it.

We second-guess every post, wonder if it’s annoying, and hope someone — anyone — sees the effort behind it.

If you love a small business owner, your likes and comments aren’t just numbers.
They’re proof of belief.
(There’s no avoiding it. No matter how hard we try. So I’m just being honest.)

💬 Ask how their content’s going.
📸 Offer to film a quick clip.
📣 Share their posts.

That’s what real support looks like.
Not just believing in someone’s dreams — helping them accomplish them. 🤍

P.S. thank you .snyder.creator and all our biggest cheerleaders for everything you do!
📸 (thank YOU, too!!)

10/16/2025

The moral conundrum of a SMM…

To like or not to like 🤷🏼‍♀️
(The more I like, so the algorithm doesn’t think my content is bad, the more it shows up on those accounts…)

Send help 🙏

10/16/2025

Coming soon to an account near you…👀

Do you have this update yet?

P.S. Get in touch if you or your company needs a social media agency to handle your strategy and management. We’ll keep on top of all these updates for you!

Sometimes the most productive thing you can do for your business’s social media is step away from it.When your marketing...
10/14/2025

Sometimes the most productive thing you can do for your business’s social media is step away from it.
When your marketing is built on clarity, connection, and consistency — it keeps working quietly in the background, even when you’re not online.

That’s the reward of having a system: you don’t have to rely on trends, luck, or constant posting to stay relevant.
You’ve already earned trust with the people who matter most — and they don’t forget you after one quiet week.

So if you spent Thanksgiving offline, focused on your family and breathing in the cold air — that is the work.

Because the goal isn’t to be everywhere and everything for everyone…
It’s to be unforgettable to the right people.

Portrait of //The Photographer’s Wife//Even she is too hesitant to ask him to take photos of her on content shoot breaks...
10/08/2025

Portrait of //The Photographer’s Wife//

Even she is too hesitant to ask him to take photos of her on content shoot breaks.

If she wasn’t, there would be more beautiful edits like these.

Thank you .snyder.creator for eagerly obliging, as though you were just waiting for me to ask.
And for the skillful edit.

Ask your people to take your picture,
to hold the camera,
to tell you if you’ve got the shot,
to remind you to take content f o r y o u r b u s i n e s s.

It’s not a waste of time.

Haven’t had a chance to share these yet,but this was a pretty cool day for me.I haven’t directed a content shoot this wa...
10/03/2025

Haven’t had a chance to share these yet,
but this was a pretty cool day for me.

I haven’t directed a content shoot this way before. I had two camera guys besides me on set, and I didn’t even realize until the end of the day the gravity of that brand new level.
I was just so confident and prepared that I didn’t even realize that I was doing something new.

It’s pretty cool that my systems have gotten me to that point.
(I don’t normally bring it in a portfolio and only reference my phone, even with an employee there. With two shooters, this seemed much better – Ryan still had a portfolio from college 😆)

Shooting social media content now feels so natural.
It also helps when you trust the photographer!

Let me know if you want a copy of the content shot list structure we use, I’d be happy to send it along.
(This isn’t a comment a word thing guys, I’m all manual over here, I’ll respond when I see your message 😅).

Everyone’s quick to call reels and video “king.”Meanwhile, this one quietly pulled in 11.6K views, new followers, and ac...
07/29/2025

Everyone’s quick to call reels and video “king.”
Meanwhile, this one quietly pulled in 11.6K views, new followers, and actual leads… all within 5 days. And it’s still climbing.

Here’s the real difference:
✨ It wasn’t random.
✨ It wasn’t luck.
✨ It wasn’t “just post more.”

It was strategy. Placement, timing, A/B testing, and a hook that spoke to the right people.

Because great marketing isn’t about going viral once.
It’s about creating posts that work for you long after you hit publish.

DM me if you’re ready to turn your content into a lead-generating machine.

(P.S. this is listed by Elyse with Team Cleave!)

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County Road 14
Picton, ON
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