Relevant social media services

Relevant social media services 🧵 Helping you find Clarity to craft your brand 'outfit' for socials. Confidence to wear it.

Content that converts.

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📦 Full service + custom content for brands


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08/11/2026

Creativity’s best medicine 🛶☀️🌱

This week Ryan and I went for a paddleboard ride because he was stressed. We sat in the middle of the lake holding our boards together and talked through business.

Wins.
Losses.
Pivots.
Goals.

He left feeling lighter. It was palpable.
I have never met a better piece of medicine for business before than the flow of water under your feet, and a friend to bounce everything off of rather than a screen.

Clarity comes from conversation.

Whether sitting on a paddleboard, or on a floating dock, or having a glass of lemonade on your front porch and staring at the clouds while listening to the wind chimes.

Get outside.
Have an honest conversation but be sure to include the positives too.

That’s where your content lies.

Strongly considering buying a waterfront property and using it for branding interviews 🤔.
Sounds like a great write-off to me!! 😉

Hit me up if you just need to talk it out.

08/06/2026

OOO

07/23/2026

Just trying to walk the walk and not just talk the talk for being *authentic* on your socials 😂

That or it’s the margaritas and the fact that I’m with my sister…

Get *your person* to film you next time you’re together. It’ll be the best b-roll you ever get for your business.

📍The Lakeside Motel

07/19/2026

I have a chocolate mark on my sweater 🤷🏽‍♀️

Showing up for your audience means actually showing up for your audience.

We are all getting distracted by what’s ’expected’ of us rather than what WE want to say. All these templates that are a repeat of everyone else’s content because you think that’s what you’re “supposed to do”
honestly to me feels like inviting someone over to your home and not letting them in past the front door.

You’re giving me what you think I want to see…but I actually just want to BE WITH you.

I want to know what your ‘behind the scenes’ is like.
What renovations are you working on?
What is your dream for your house?
Who took that picture you have hanging up in the living room?
Oh you struggle with earwigs just like I do?

Metaphorically, of course.

Show me the reality of your business.

Not the templates.

I want to hear what you struggled with in your most recent sale.

You think it makes you look weak.
So you don’t post it.

But your audience thinks it makes you look real. Relatable. Trustworthy.
And they become loyal. They become your community. They tell people to choose YOU for your services.

Post the reality inside the house.

Let people in 🤗

07/19/2026

We are making it SO much harder than it needs to be.

Our focus is on the wrong thing.

Visuals and presentation are important, and so is showing up consistently, for sure! But whether you’re trying too hard to have a perfect looking post, or you’re phoning it in with the content just to get up a new “Just Sold” or “Market Stats for June!” post on your socials…

You’re wasting an opportunity.

There are genuine people on the other side of that screen that you are speaking to DIRECTLY.

Look to connect with them.

And in order to do that, you have to figure out how to meet them where they’re at, and what need your business solves for them.

Use that information to create the language around your messaging.

The visuals are secondary.

DM me if you need help sorting this out 🤍

07/15/2026

Reminder that a hook is just a way to present the important messages you have already established about your business.

It’s not a magic wand!

But here are some that have worked INCREDIBLY well for people in the past. You may have seen these floating around broken down on other social media guru accounts, or even noticed them in use!

1️⃣👉🏼**You can [action word i.e. “visit”, “buy”]
this [the main noun I.e. “house”]
[distance description I.e. “right in” “next door to” “5 min away from”]
the [emphasis descriptor I.e. “local favourite” “famous”]
[location]…and then you can add smaller subtext to make it unique!**

2️⃣👉🏼**POV: you just found your new favourite [your business/what you do. Be niche specific!] and it’s only [distance/time] from [familiar place - town or landmark]**

3️⃣👉🏼**When I say I’m [what you want your customers to do I.e. “getting my nails done” “going camping”] this is what I mean** show an impressive visual or montage.

4️⃣👉🏼**You and [name the audience/customer niche I.e. “5 other besties”] can [call to action I.e. “buy”] this [noun/your offer] in [location] for under [price just over the actual cost]**

I could keep going!
(Should I do a post on these??)

Just please remember that this is YOUR brand. YOUR story. The ultimate goal is to connect, because that’s why people will continue to choose YOU.

Don’t use a hook as a gimmick.

Use it as a cherry on top 🍒

If you’re not sure how to build the cake 🎂 that can even hold the cherry, DM me and let’s get you booked with a strategy sesh asap.

Here to help 🤍

I spend so much time living in the world of “when am I going to lose it all” (because everything always ends),that I don...
07/09/2026

I spend so much time living in the world of “when am I going to lose it all” (because everything always ends),

that I don’t take enough time to celebrate where I am.

Whatever tomorrow brings for this business of mine…whatever the future has in store for yours…each stage of the journey deserves a chance to shine.

This is probably my best (and busiest) stage so far. It’s required the most of me for time, confidence, skill, and flexibility. I really just went, “okay. I don’t know if I’m ready, but I’ll regret it if I don’t say yes” about 4 times over this year 😆. Even for things I have done many times before 😂.

Here’s to putting yourself in spaces this year that make you feel scared, not ready, or uncomfortable.

Put yourself in the room and shine.

Watch what magic happens ✨

You’ve been looking at that post with 26 likes and feeling like you’re behind. You’re not behind. You’re just looking at...
06/30/2026

You’ve been looking at that post with 26 likes and feeling like you’re behind. You’re not behind. You’re just looking at the wrong thing.

A 28,500 follower account posts sales content, notices, houses that aren’t the showstoppers, and those posts get 26 likes too. That’s not failure. That’s a content mix that actually serves a business.

The 839-like post exists. So does the 26-like post. Both live on the same account. Both did their job.

Stop measuring yourself against the highlight. Start looking at the whole feed.

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