http://www.relevantservices.ca/

Relevant social media services, County Road 14, Picton, ON (2026)

01/12/2026

If your only goal on social media is to grow a following,
you’re aiming too shallow.

The real work is trust.

Every post is a touchpoint for someone who’s watching closely. (7 touchpoints is the average min before purchase fyi!)
Someone deciding if you’re credible.
If you’re consistent.
If you actually understand their problem.

You don’t grow a business by entertaining strangers.
You grow it by serving the people who are already building familiarity
and gently guiding them toward working with you.

That’s why clarity, consistency, familiarity, and timing matter.
Not for growth metrics; but for trust.

When you build for the people who already trust you,
you don’t need to chase attention.
Others join in naturally.
They want to feel included in the community.

**(This is why follower count matter, because it implies that a lot of people trust you. It’s called social proof. HOWEVER it isn’t the o n l y factor nor the goal.)

Trust compounds.
Followers are just a side effect.

Define who your ideal, listening, audience is.

Post for them.

[strategic messaging for service providers, long-term audience nurturing, buyer readiness signals, credibility building online, decision-making behaviour, quiet consumption patterns, social proof psychology, brand recognition over time, sustainable client acquisition, community-centred positioning, organic conversion pathways, authority through repetition]

01/07/2026

What drains you on social media is almost never the thing you think it is.

It’s not the posting.
It’s not the ideas.
It’s not even the algorithm (though… yes, it can be rude 🙃).

It’s the mental load of trying to build a presence without a framework that actually fits your life.

Before you map out your content for next year, give yourself two full days to look at the real patterns:
• Where did social feel heavy?
• What did you avoid (and why)?
• What worked… but took too much from you?
• What felt aligned, even if the numbers weren’t huge (this is a big one)?
• If it felt aligned, did you bring in any new leads or customers within a few weeks of that post (more important than likes).

When you understand that, your strategy stops being a guess — and becomes a plan anchored in your actual capacity.

And if you need help turning your honest audit into a content structure that works with you (not against you), that’s what I teach here every day.

You don’t need more discipline.
You need a blueprint that honours the human behind the business.

✨ If this hit home, tell me in the comments which slide felt like it was personally attacking you (in a loving way).

[content audit, marketing overwhelm, social media burnout, sustainable content strategy, aligned content creation, small business visibility, content workflow, creator mental load, posting consistency, business owner clarity, social media planning, content systems for entrepreneurs]

12/23/2025

I know you all are a little unsure about everything AI right now.

Is it the new way of the world?
Do we have to use it (or fall behind)?
Is it ruining the environment?
Is it our downfall?
WILL ROBOTS TAKE OVER THE WORLD!?

I’m not going to convince you of any of those things today and I don’t have all the answers, but I will tell you how you could be using it for social media right now, at bare minimum.

This is all a balanced way to use AI without overdoing it,
so it should help provide some guidance!

If you’re still unsure or need help navigating this all or you want to dive even further into making AI work for your business, feel free to shoot me a DM.

Here to help 🤍

12/19/2025

If you’ve been putting off social media, it’s usually not because you “don’t know how.”

It’s because a part of you is quietly hoping this phase of business will pass.
That word-of-mouth will come back.
That things will stabilize without you having to step into a space that already feels crowded, loud, and competitive.

And I get it.

Because asking your team to get on camera when you don’t feel confident yourself is uncomfortable.
Asking to record a meeting or a call can feel exposing.
Showing up online can feel like learning an entirely new job, in an industry you didn’t sign up for, where everyone else already seems ahead.

That’s where the imposter syndrome creeps in.

Not because you aren’t good at what you do.
But because you’re suddenly being asked to talk about it, publicly, in a space where comparison is constant.

So you wait.
You tell yourself you’ll deal with it later.
You focus on the work you are confident in.

But here’s the honest part:

Social media isn’t a side task anymore.
It’s part of the job.

Not because it’s fun.
Not because it’s fair.
But because visibility is now how trust is built.

Confidence doesn’t come before this step.
Bravery does.

Doing the thing because you know it has to be done, even while it feels awkward.
Even while you’re still figuring it out.
Even while you don’t feel “ready.”

Accepting that this is part of the role now is the first step.
Everything else gets easier after that.

If this hit a little too close to home, you’re not behind.
You’re just standing at the uncomfortable part of the work.

And that’s where momentum actually starts.

DM me if you’re needing some help with this 🤍

12/18/2025

The one thing that actually makes people successful on social media isn’t “be consistent,” “join trends,” “make your visuals and captions perfect.”

It’s bravery.

Not the loud kind.
The uncomfortable, quiet kind 🫣😬
(Sorry)

Brave enough to slow down and ask:
Why do I actually do things this way in my business?
What bothered me enough to choose different standards?
What do I care about that I’ve been afraid to say out loud?
And then document it. Share it. (Like I did here, this was a self timer camera in a public space and 100% someone who I kind of know saw me and I hated every second but did it anyway 😆🥴)

Most businesses aren’t failing online because they don’t post.
They’re failing because they’re playing it so safe that nothing real ever comes through.

They don’t want to offend.
They don’t want to sound opinionated.
They don’t want to seem “too much.”

So they say nothing specific at all.

But the businesses that stand out are the ones who have taken the time to process their values before they ever hit “post.”

🔨 A contractor explains why cutting corners makes them uncomfortable.
🏡 A realtor explains why rushing people through decisions never sat right with them.
👷🏼 A business owner explains why trends don’t matter as much as longevity, trust, or craftsmanship.

None of that tears anyone else down.
It just tells the truth about why they chose their way of doing things.

-> That’s what people connect to.
-> That’s what builds trust.
-> That’s what makes someone feel safe choosing you with their money, their home, their time, or their career.

If social media feels hard, it’s usually not because you don’t know what to post.
It’s because you haven’t given yourself permission to say the real thing yet.

And that takes bravery.

What are you not feeling brave enough to say?

12/02/2025

Yes, it’s a new logo 🙌🏼

So…what does that actually mean?

Mostly, it changes how RELEVANT is presented on the outside.
On the inside, it’s a reflection of what’s already been true for a long time:

We’re a boutique agency.
A small team.
Led by me (Anne), with a very human-centred, psychology-based approach.

I’ve always been less interested in “what should we post?”
and more interested in:
• Why did this business start?
• What drives it now?
• Who is the audience really, and what do they actually value in life and in your offers?

For a while, I felt pressure to act like a bigger company:
Trying to give every Instagram update under the sun,
trying to keep up with every trend,
trying to feel super modern and “influencer-y”…

But that’s not how we work here.
And honestly, it never has been.

So we’re leaning into the softer side of RELEVANT:

• Updates when they truly matter to you, not every feature Meta releases
• Feedback based on my actual lived experience + client work (not just the current loud narrative)
• A psychology-based approach that invites you to reflect on your own blocks around marketing
• Posts that gently challenge how you’re thinking about your audience and your content
• Client results, how we got there, and what happened after — with real context, not just “before/after” screenshots

New logo on the outside.
Deeper, clearer RELEVANT on the inside. 💭✨

If that’s the kind of marketing support you’ve been craving, you’re welcome here 🤗

12/01/2025

For years, I could articulate my clients’ stories more clearly than my own — which makes sense, because that’s the nature of being a strategist.

I can sit with a client for ninety minutes and immediately see their voice, their positioning, their audience, their strengths, and the story they’re actually trying to tell.

But when it came to my own brand?
I was too close to it.
Not confused — just inside it.
And as any strategist knows, proximity blurs clarity.

I knew how to create messaging.
I knew how to build identity.
I knew how to tell stories.
I was doing it every day.

But I didn’t fully get my own brand yet — not the way I instinctively got my clients’.
Because understanding your brand isn’t something you declare at the beginning.
It’s something you grow into through the work itself.
(different than your visual brandING)

And then, five years in, my approach to social media shifted.

I moved away from “tips” and surface-level strategy and into what my clients had been reflecting back to me for years:

➡️ clarity
➡️ empathy
➡️ psychology
➡️ identity work
➡️ the human side of strategy

When that clicked, my brand finally made sense.
And that’s when I updated the visuals — the logo, the fingerprint — not because I needed a facelift, but because the brand had finally taken shape and the visuals were just catching up.

A rebrand wasn’t the goal.
Alignment was.

So here’s RELEVANT now:
A brand rooted in how people actually experience the work — not just how it looks on the feed.

A brand you grow into feels different.
It finally feels RELEVANT to me, too.

Thanks for supporting me the last 5 years! Can’t wait to see where the next five carry this business. 🤍

(If you scroll my feed, see if you can see where I made the shift!)

11/27/2025

Even a social media strategist can get off course.
I have homework for you below if your content feels disconnected, and the pressure to “show up” slowly took the wheel.
Read on!

I’m naturally someone who goes deep. Supportive. Reflective. Curious about the why behind people and their stories.
But somewhere along the way, that felt like too much to bring to social media.

So I overcorrected.

I got too technical.
Too “teachy.”
Too trendy.
Too influencer (though I DO love this kind of content creation too!)
Slowly, the parts of me people actually connect with — the parts that feel most like home to me — got pushed aside.

One of the first things I learned in my marketing courses was this:
A brand isn’t defined by the business… it’s defined by the people who love it.
Visual branding? Yes.
But your brand — what people remember, trust, and gravitate toward — that lives in your community and your customers.

And when you’re overly critical of yourself (hi, it’s me 🙋🏻‍♀️), it’s REALLY hard to see what people actually love about you.

So I went back to the beginning and listened:

✨ I looked at patterns — which posts felt like “me” AND resonated.
✨ I focused on what brought in leads vs what went viral.
✨ I reread client messages and reviews.
✨ I paid attention to which offers people choose most — and which ones I love doing most.
✨ I listened to the places where customers were quietly telling me something wasn’t landing.

And when I finally saw myself the way my audience sees me… everything clicked.

I challenge you to do the same!

Your homework: Create a venn diagram.
In one circle write down all the things that make you feel good about your business.
In the other, write down what people like about you and your business (do you research and look for patterns!)

See what overlaps! Your social media messaging lives in that overlap.

And yes, this led to something I’ve been quietly working on (and quietly nervous to share):
A rebrand.

A version of Relevant that feels aligned with who I am now — a mix of the parts I lost from when I started and what strengths I have built on now.

Coming soon 🤍

11/10/2025

Take comfort in knowing that it’s a pattern, and patterns only become known as such when they are happening to a majority, consistently!!

It’s not just you.

Power through, avoid burnout as best you can, and don’t give up!

10/19/2025

Business owners — send this to your person. ❤️
(Friend, partner, kid, grandkid…)

I know that putting your work, yourself, your space, your team online – it feels vulnerable.
Uncomfortable.
Maybe weird, even.

Maybe you haven’t adjusted yet to the fact that it’s necessary.
Or maybe you haven’t adjusted yet, but you’re worried the people around you are judging you for it.

We second-guess every post, wonder if it’s annoying, and hope someone — anyone — sees the effort behind it.

If you love a small business owner, your likes and comments aren’t just numbers.
They’re proof of belief.
(There’s no avoiding it. No matter how hard we try. So I’m just being honest.)

💬 Ask how their content’s going.
📸 Offer to film a quick clip.
📣 Share their posts.

That’s what real support looks like.
Not just believing in someone’s dreams — helping them accomplish them. 🤍

P.S. thank you .snyder.creator and all our biggest cheerleaders for everything you do!
📸 (thank YOU, too!!)

07/29/2025

Everyone’s quick to call reels and video “king.”
Meanwhile, this one quietly pulled in 11.6K views, new followers, and actual leads… all within 5 days. And it’s still climbing.

Here’s the real difference:
✨ It wasn’t random.
✨ It wasn’t luck.
✨ It wasn’t “just post more.”

It was strategy. Placement, timing, A/B testing, and a hook that spoke to the right people.

Because great marketing isn’t about going viral once.
It’s about creating posts that work for you long after you hit publish.

DM me if you’re ready to turn your content into a lead-generating machine.

(P.S. this is listed by Elyse with Team Cleave!)

Relevant social media services

01/12/2026

01/07/2026

12/23/2025

12/19/2025

12/18/2025

12/02/2025

12/01/2025

11/27/2025

11/10/2025

10/19/2025

07/29/2025

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