08/20/2026
“Dr Strangejob”
Or how I learned to stop worrying and love the label
A quick story if you’ll indulge me.
At a party recently I got talking with someone well known in the local media here. The conversation turned to AI and the state of content online, (I’m not impressed with all the AI ads) I and they said something that stopped me cold.
“The AI slop I can handle. It’s the influencers that have to go.”
Now, at Q365 we’ve never called ourselves influencers. But I knew who they meant. So I asked what they’d prefer, and the answer surprised me more than the first line did. “I miss the old way. The news, stations, brands you could trust telling us what was good, what to watch. It’s all opinions now, no facts,” they said.
I didn’t know what to say in the moment. I’ve been thinking about it ever since.
The word “influence” has always felt far away from what we do. We showcase. We spotlight. Heck, we flaunt the things and experiences we love in this community. But influence? That never seemed like the right word. I’ve always thought of it more like this: we have a vision, and people see it and choose to support it. It’s non-traditional. A little disruptive. And I think both familiar and novel at the same time.
But here’s where I landed. Our goals are good. Connect community. Elevate events. Celebrate the people doing great things here. And if our content is so good that it moves you to show up, to buy the ticket, to try the place we can’t stop talking about?
Then I guess I’m proud to be an influencer.
What do you think? Is the media scene better now or then?
Let us know in the comments below 👇
Also here is a nice non AI video of a heron doing some hunting at dusk. Hope you enjoy