06/28/2023
One of my favourite things about working with clients is seeing the results of our hard work! (Iโm sure it's their favourite thing too ๐)
For this client specifically, they have been operating in the community for a long time but hadnโt had the time to grow their following on Instagram. The strategy that I employed to get the results they wanted was such:
๐ญ. ๐๐๐๐ฎ๐ฏ๐น๐ถ๐๐ต ๐ฎ ๐๐ผ๐ป๐๐ถ๐๐๐ฒ๐ป๐ ๐๐ฟ๐ฎ๐ป๐ฑ ๐๐ฑ๐ฒ๐ป๐๐ถ๐๐ ๐๐ฐ๐ฟ๐ผ๐๐ ๐๐น๐น ๐๐ฐ๐ฐ๐ผ๐๐ป๐๐
Although we were focusing on Instagram, it was important to make sure that the brand message was consistent. Consistency makes your brand more recognizable, and your audience is more likely to purchase your service or product.
๐ฎ. ๐ฃ๐ผ๐๐ ๐ฎ๐
๐ฝ๐ฒ๐ฟ ๐๐ฒ๐ฒ๐ธ
Again, consistency is the name of the game. The more your audience is exposed to your content, the better.
๐ฏ. ๐๐ฟ๐ฒ๐ฎ๐๐ฒ ๐ฆ๐ต๐ผ๐ฟ๐ ๐๐ผ๐ฟ๐บ ๐ฉ๐ถ๐ฑ๐ฒ๐ผ ๐๐ผ๐ป๐๐ฒ๐ป๐
This type of content is the most consumed and pushed these days. Of all of the content that was made for this client, the best performing was the Reels. We were lucky to have content from a local videographer, so it helped that the quality was top-notch. But, It doesnโt have to be complicated it can be as simple as taking short clips of your daily routine with a voiceover and some music.
๐ฐ. ๐๐ป๐ด๐ฎ๐ด๐ฒ ๐๐ถ๐๐ต ๐๐๐ฑ๐ถ๐ฒ๐ป๐ฐ๐ฒ
Lastly, ENGAGE!! this is so important. Especially if you want to increase your engagement. Growing a community online is the building block for a sustainable business. Replying to comments and DMโs are quick ways to do this.
By implementing this strategy, we were able to see results within a couple of weeks. Engagement, reach, and followers all increased and ranged from +100% to +800% at times. Overall, implementing consistency and engaging with your audience are two simple tricks you can do to see results.
What are your favourite ways to stay consistent online? โจ๏ธ ๐ค
