Studio Rooh

17/07/2025

I remember listening to the track and knowing exactly how I wanted to approach it. I wrote a proposal and sent it over - and I remember Rosh saying “this is exactly what I had in mind”.

That’s one of the things I love about working with - his music is so emotive. You can tell he puts his soul into his work. And being able to translate those emotions into visuals was such a cool experience.

Also cool fact - one of my first gigs was working with and seeing how we’ve both come up from that shoot is crazy!

Also shout out to for having one of the coolest studio set ups I’ve seen.

13/05/2025

Honestly, over 200 photos of this trip and so many I wanted to post.

It’s hard to summarize this trip because there were so many moments that I know were special but were the “you had to be there” kind. So these photos, in a way, summarize my holiday.

I’ve also got a ton of good food photos that I might just post separately.

02/05/2025

Second premiere in the books!!

It was such a pleasure getting to show both ’s story and ’s story on the big screen. I mentioned this at the premiere, but we could’ve dropped it on the YouTube and called it a day. But watching it together in the same room - you could feel how much more impactful it was. You could really see which moments people found funny, the moments when people were completely into the film.

You can’t replicate that magic.

Special thanks to for all her amazing marketing efforts (also definitely best employee of the year). And thanks to who just jumped in and made sure everything ran. Also, for being my wife.

And don’t worry, we’re already thinking of our next Rooh Hang.

14/03/2025

ramadan brain has made it a little hard to think of a witty caption, but here’s some fun BTS from We Break Together.

sadly, we ran out of memory before the rest of the cast came.

📸

01/11/2024

It’s official: we’re live!

studio rooh is a creative production agency that creates scripted content, brand documentaries, advertisements and everything in between!

The word “rooh” comes from Arabic and means ‘soul’, and we strongly believe in having that soulful quality in all of our projects. That’s why we love stories that celebrate the human spirit, elevate social consciousness and encourage a deeper understanding of the world.

We can’t wait to share what’s in the works. In the meantime, check out our website and some of the things we did under our former brand.

And if you’re interested in working with us, let’s chat. We’d love to see how we can help you.

08/07/2024

03/04/2024

Earlier this month, our film The Way of the Wing premiered as part of the Toronto Short Film Festival.

And I genuinely don’t know what to write so I’m hoping these pictures express how amazing this was.

08/03/2024

Four and a half years ago, I quit my job and started The Curious Society. I remember there was a moment just before I left my job where I was like “maybe I’ll just ask if I could stay”.

And a million lessons and challenges later, I am so glad I went through with it. Doing your own thing is hard but it’s so rewarding - it’s taken me to places I could only dream of, I got to meet some amazing people, and work on some of the coolest projects.

And now, I’m starting something new. and I are starting a new journey with , a brand that addresses the identity of being brought up with halal values but growing up in the west. And just like before, it’s a little bit scary. But all great things are.

So thank you to those who have been on this journey with me, and stay tuned for some amazing things we got cooking.

31/12/2023

Early on in the year, Salwa had asked a cousin of mine (who is also an artist) what to expect if this year slows down work wise. She responded that it gives you the space to reflect.

2023 was unlike any other year and so many highlight moments happened. But I think this year taught me a lot. And more importantly, it prepared me for next year.

So bring it on 2024.

Also shout out to many people who made this year special. Special shout out to for pretty much everything. And even more special shout out to the best friend a guy could ask for

And even bigger shout out to Wu Tang Clan for being the soundtrack of the year.

27/11/2023

Some BTS from our upcoming short documentary “The Way of the Wing”.

Photo credits: (other than the photo of him, because that would be impossible)

05/10/2023

Who knew a wedding reception could turn into the most interesting tour of a house that gives you ‘murder mystery vibes’.

Taken with the

25/04/2023

We wanted to create something that fit our upbringing and showcased our culture, and, with it being Ramadan at the time, we wanted to follow that theme. With only 4 days of filming and editing, we were able to create this fun Edgar Wright-inspired advertisement that features one of our favourite cultural staples - Bongo Pili Pili hot sauce from Canadian Harvest.

With only 4 days of filming and editing, we were able to create this fun Edgar Wright-inspired Ramadan-themed spec ad that features one of our favourite cultural staples - Bongo Pili Pili hot sauce from Country Harvest. This was our submission for the MusicBed 2023 Challenge