SJ Today

SJ Today is Saint John’s daily newsletter with hidden gems, family events, and updates on what’s new—all before your morning coffee.

Join the locals who start their day in the know at 6 AM, Monday to Friday! 📬

11/14/2025

Two lanes baby 🚘!

Trying to get home for the weekend…

Seriously, are you for this move or against it? 🤨

11/13/2025

Santa’s New Route 🎅🏽

The SJ Santa Claus Parade route changed this year…but don’t worry, the jolly guy is still coming! He kicks off at the Cruise Ship Terminals, peddles over the Viaduct, and wraps up on Lansdowne.

This year’s theme is Animated Christmas, so expect lots of cartoon favourites…who remembers the For Better or For Worse holiday special??

Where are you watching from this year…and more importantly, do you think Santa should just bike it next time? Drop your spots (and opinions) below!

11/12/2025

North End Hot Spot? 🔥

The City of Saint John is planning for the future of the North End, and they want your opinion. Draft concepts show new pedestrian-friendly streets, urban villages, more green space, and modern housing along the river.

Check out all the ideas on the Shape Your City page and tell us: could you see yourself living here? Love it, hate it, or got a wilder idea? Drop your thoughts below!

10/13/2025

🎉 3,000 Subscribers and Counting!

When I hit send on the very first SJ Today newsletter last October, it went out to three people (hi Mom). Today, less than a year later...we’ve hit 3,000 subscribers.

This little local daily newsletter has grown into something special, that I am really proud of, a daily habit for thousands of Saint Johners who love knowing what’s happening close to home. My goal has also been to bring a sense of connection and conversation into your inbox each morning.

This Thanksgiving, I just want to say thank you. For reading, sharing, sending in your pics, and believing in local media that celebrates our community.

Here’s to the next 3,000. 💛

- Geoff
Publisher, SJ Today

09/16/2025

🎉 GIVEAWAY TIME! 🎉

We’ve got a pair of tickets to ‘s Sip & Savour on Saturday, Sept. 27 up for grabs! 🍷🥂
Want to win?

It’s easy: Tag the person you’d bring with you in the comments.

We’ll announce the lucky winner this Friday—so get tagging!

Sip, sample, and support a great cause with 20+ local beer, wine, and spirit vendors, raffles, and live & silent auctions.

Don’t miss out!

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Saint John, NB

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http://www.sjtoday.ca/

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