09/27/2024
Our Origin Story
We love sharing this story, of how this all got started, because it takes us right back to the heart of why we do what we do. If you’re new around here, we’re Jan and Erin - a mother and daughter team who 4 years ago… had a big idea. It all started with chicken eggs actually. We are lucky enough to live rurally on the prairies of Western Canada, and with an abundance of farm fresh eggs, Erin wanted to post in a local FB group looking to sell some eggs, after being denied as we don’t live within city limits, feeling pretty frustrated but then insanely curious, we asked ourselves - “How many other rural women have businesses, services, goods and incredible products that no-one knows about?…. and it was that question that catapulted us into where we are today! We immediately launched a directory, back in 2020 and started sharing on this IG account all the amazing rural women and their businesses, it took off fast, as there was no-one out there representing this niche community like we were - celebrating, acknowledging and connecting us all to each other. The Directory at the time became a stepping stone into launching what was always a secret dream on our heart - to launch a premium, keepsake coffee table magazine. With sheer guts and a ton of hard work we launched our first issue of Trailblazher Magazine Trailblazher Co. - sharing the lives, businesses, know-how and wisdom of rural women across North America. It absolutely took off, so much so that the Directory had to take a back seat.
Four years later, here we are. Poised to launched a new evolution of community through our new Discover Rural Directory - a self-serve platform designed to facilitate the incredible connections and collaborations that collide when resilient, gutsy rural women find and support each other. Much more details to come but here is what we need you to do:
We have a special offer for Early Birds who join us before our public launch on October 14th. The last day to sign up for the early bird is end of day, Monday, Sept. 30. After that - it’s too late, and you’ll have to wait.
👇🏻Comment earlybird below to get on the list!👇🏻
PLEASE TAG YOUR RURAL FRIENDS SO THEY DON’T MISS OUT!