Miranda Pyette

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Miranda Pyette We help dealerships and automotive vendors grow through powerful content, smart strategy, and a clear brand voice. Authentic. Impactful. Results-driven.

12/12/2025

If no one is asking who manages your social, that’s your sign that something isn’t connecting.

When a dealership’s content resonates, people pay attention. They mention it in the showroom. They share it. They ask who’s behind it. Real, consistent, recognizable content stands out in a space where most posts feel the same.
The difference isn’t volume.

It’s intention.

Spending time inside the dealership.
Understanding the team.
Capturing moments that reflect the store’s identity.
Building content that feels human, not generic.

Dealers who take this approach see a shift. Their social becomes recognizable. Their team becomes part of the brand story. Their content starts conversations instead of filling space.

When someone asks
“Who’s running your social?”
What they’re really noticing is the consistency, the identity, and the connection behind the posts.

Dealerships that invest in real storytelling stand out.

They build familiarity. They build trust. They build momentum.

That’s what moves customers.

08/12/2025

Social Media Manager’s getting ready for the holiday season…

December is one of the most important months in automotive, and the social calendar plays a bigger role than most people realize.

Customer activity on social increases, message volume climbs, and more purchase decisions are
influenced by what people see online.

This is why preparation matters.

Holiday campaigns, year end offers, staff features, community moments, delivery content, event coverage.

Every piece needs to be planned early so the dealership stays visible while the floor gets busy.
Behind the scenes, social teams spend weeks building the foundation.

Storylines that match customer behaviour.

Copy that supports sales conversations.

Content that creates awareness before customers walk into the store.

A posting cadence that keeps the dealership top of mind when buyers are actively researching.
Dealers who plan their December content early see more engagement, more messages, and more traffic, because they’re present during the moments that influence buying decisions.

Visibility matters most when customers are watching.

December just makes that reality impossible to ignore.



03/12/2025

Remote work doesn’t stop us from having a little fun.

Our team took on the sticky note challenge this week and it ended up being the perfect spark of creativity we didn’t know we needed.

Moments like this keep us connected, loosen everyone up, and remind us that great culture builds great content. When a team enjoys working together, ideas flow, collaboration gets easier, and the work gets better for every dealership we support.

A little fun goes a long way.

This is what it feels like behind the scenes at Purpose.

28/11/2025

Everyone else calls it scrolling ✨ we call it trend research ✨

We’re not looking for viral sounds to copy, we’re watching behaviour.

Why people stop.
What keeps them watching.
How emotions shift in the first three seconds.

Every scroll is data: pacing, timing, tone, even when text appears on screen. Those small details decide whether content performs or disappears.

When we scroll, we’re studying the rhythm of attention, the invisible patterns that shape what audiences expect next. Then we rebuild them in a way that fits our clients’ brands and audiences.

And we ask the question that matters most:

How do we translate this into something that feels authentic for a dealership?

Because dealerships don’t need trends for the sake of trends. They need a strategy that uses trends to drive trust, engagement, and leads.

That’s what separates posting from strategy.

This is just one part of the process.

If you want your dealership’s social to move from reactive to strategic, we can show you how.

Schedule your discovery meeting at https://buff.ly/aLBiJmq 📲

24/11/2025

TalkAuto always brings the real conversations to the table, the ones dealers are living every single day. AI in the showroom, digitization, shifting customer expectations, and the pressure of a tougher market.

And through all of it, one thing keeps coming up: Social isn’t optional anymore.

It’s where attention lives, and where dealership strategy either works… or doesn’t.

That’s why we’ve built Purpose Automotive the way we have. Our team of 22 women across Canada supports dealerships of every size and structure: franchise, groups, independents, subprime.

We tailor every strategy to the store, the people who work there, and the community they serve.

We work closely with staff, we understand the audience they’re trying to reach, and we create content people actually stop for in a sea of nonstop scrolling. Because on social, you’re not just competing for buyers, you’re competing for attention.

TalkAuto confirmed what we already know: Social media is now the most powerful tool a dealership has and we’re proud to be the industry leader in delivering it.

11/11/2025

Today, we pause to remember the bravery, sacrifice, and resilience of those who served and those who continue to serve.

Their courage shaped the freedoms we live and work within today. We honour their memory and carry their legacy with gratitude.

Lest we forget.

05/11/2025

Most dealerships post content that gets seen or content that sells.

The problem? You need both.

👀 View-builders grow your reach → the aspirational, shareable, relatable moments that get people watching.
💸 Sales-drivers turn those views into action → content that builds trust, credibility, and emotion.

The dealerships performing best on social right now know how to balance both.

They use trends to attract attention, people to build connections, and strategy to turn curiosity into customers.

Because when you stop guessing and start posting with purpose, the results follow.

If you’re only posting what performs, you’re ignoring what converts ✨

Follow us for more content like this!

The scariest thing you can do to your audience? Disappear. 👻The algorithm rewards consistency, but more importantly, so ...
31/10/2025

The scariest thing you can do to your audience? Disappear. 👻

The algorithm rewards consistency, but more importantly, so does trust.

If people only see you once in a while, they forget you. And if they forget you, they’ll buy from someone else.

Posting once in a while isn’t a strategy. It’s a shortcut that costs you trust, attention, and sales.

👻 Stop ghosting.
📅 Start showing up.
📈 And watch your audience grow.

Be honest… have you ever ghosted your audience without realizing it?

29/10/2025

Not every trend is worth your time. But the right ones? They will drive growth.

Most dealerships either ignore trends completely or jump on them without a plan. The truth is, trends aren’t just about chasing views; they’re about using what’s already capturing attention and adapting it to work for your audience.

This month, we helped our clients turn trending moments into high-performing content that:

👀 Builds reach through relatable, human showroom moments.
🤖 Taps into pop culture (like AI humour) while staying brand-relevant.
✋ Stops the scroll with interactive, hands-on experiences.
💫 Connects emotionally before a single sales pitch.

This is how you take what’s trending and make it strategic.

Because views are great but growth happens when trends build trust and bring new audiences closer to buying.

💭 Which of these trends do you think would perform best for your store?

18/09/2025

Do you want more leads from your social posts? It starts with trust.

Cristina breaks down the exact types of content that are making car shoppers stop the scroll. 📲

✨ Engaging hooks
💬 Relatable stories
🔥 Trending ideas with your own twist

Give them a reason to trust your team and the leads will follow.

🎥 Watch + save this for your next content brainstorm.

29/08/2025

This summer, trends came and went… but one thing stayed consistent:

Dealerships that showed personality won. 💯

Here’s what we saw:
👉 Stories that drove real engagement
👉 Teams getting confident on camera
👉 Real content creating real connections

It was an amazing summer for our clients.

You showed up. You got creative. You built real connections online.

Let’s carry that momentum into fall 🍁

You’re a social media manager in your strategy era! 💍Which one do you relate to?
26/08/2025

You’re a social media manager in your strategy era! 💍

Which one do you relate to?

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About Miranda

Leading Automotive Marketing Consultant Miranda Pyette founded her business in 2016.

Miranda's goal throughout 18 years in the automotive business has always been to find creative ways for car dealers to advertise their vehicles, dealerships and different profit centres. Her passion is working with people to deliver outstanding results for her clients.