http://www.linkedin.com/in/omodunbi-mathew-a5331830

Omodunbi Mathew - Digital Marketing Expert, Conestoga College, Toronto, ON (2025)

06/12/2024

Starting an email list is a valuable step in building and maintaining connections with your audience. Here's a brief guide to help you get started:
1. Define Your Purpose:
Determine why you want to create an email list. Is it for marketing, sharing updates, or building a community? Having a clear purpose will guide your content and audience selection.
2. Choose an Email Marketing Service:
Select a reliable email marketing platform like Mailchimp, Constant Contact, or ConvertKit. These services provide tools for managing subscribers, designing emails, and tracking performance.
3. Set Up Your Account:
Sign up for an account on your chosen email marketing platform. Follow their onboarding process to create your first email list.
4. Create an Opt-In Incentive:
Encourage people to subscribe by offering something valuable, like an eBook, exclusive content, or discounts. This incentive should align with your audience's interests.
5. Design a Signup Form:
Customize your signup form to collect essential information, such as name and email address. Embed this form on your website or create a dedicated landing page for it.
6. Promote Your Signup Form:
Share your signup form on your website, social media, and other online channels. Encourage existing followers and customers to join your list.
7. Craft Engaging Content:
Plan your email content carefully. Provide value, share relevant information, and engage your subscribers. Consistency is key, so establish a content schedule.
8. Segment Your List:
As your list grows, segment subscribers based on their interests, behaviors, or demographics. This allows you to send more targeted and personalized emails.
9. Monitor and Analyze:
Regularly track the performance of your email campaigns. Pay attention to open rates, click-through rates, and conversion rates. Use this data to refine your email strategy.
10. Comply with Regulations:
Be aware of email marketing regulations, such as the CAN-SPAM Act or GDPR, depending on your audience's location. Ensure you have proper consent to send emails.
11. Engage and Build Relationships:
Engage with your subscribers by responding to their emails and feedback. Building a strong relationship with your audience is essential for long-term success.
12. Keep Learning and Adapting:
Email marketing is an evolving field. Stay updated with industry trends and continuously refine your email strategy to meet your audience's changing needs.
Starting an email list takes time and effort, but it's a powerful way to connect with your audience, promote your products or services, and grow your online presence. Credits to google.

10/14/2023

🗣WHY WE SHOULD PRIORITIZE MAKING CONVERSATIONS RATHER THAN MAKING TRAFFIC AS BUSINESS OWNERS 📱

Business owners often prioritize having more conversations with potential customers over simply increasing website traffic for several key reasons:

1. Quality Over Quantity: While high website traffic might look impressive, it doesn't necessarily equate to higher sales. Conversations with engaged visitors are more likely to lead to conversions, as they are actively interested in your products or services.

2. Conversion Rate Optimization: Increasing traffic can be expensive and time-consuming. Business owners often find it more cost-effective to focus on improving the conversion rate of existing traffic by engaging visitors and guiding them toward making a purchase.

3. Personalization: Engaging in conversations allows businesses to personalize their interactions with customers. This can lead to a better understanding of customer needs and the ability to tailor offerings to match those needs.

4. Trust and Relationship Building: Conversations foster trust and relationship building. Engaging with customers on a personal level builds a sense of trust, and trust is a significant factor in making purchasing decisions.

5. Feedback and Improvement: Conversations provide valuable feedback that can be used to improve products or services. Customers often provide insights and suggestions during conversations that can lead to product enhancements and increased customer satisfaction.

6. Customer Support: Providing a means for customers to have conversations with your business is crucial for support and problem resolution. This can prevent negative experiences from spreading through word-of-mouth.

7. Loyalty and Retention: Building relationships with customers through conversations can lead to loyalty and repeat business. Existing customers are often more profitable in the long run than acquiring new ones.

8. Competitive Advantage: Businesses that prioritize conversations can stand out in a crowded market. Exceptional customer service and personal interactions can be a unique selling point.

In summary, while website traffic is essential, it's the quality of the conversations and interactions with potential customers that ultimately drive business success. Focusing on meaningful conversations allows businesses to build trust, understand customer needs, and increase the likelihood of converting visitors into loyal customers.

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10/12/2023

How to niche down in SEO!

Niching down is a strategic approach aimed at honing in on your ideal customer and directly addressing their unique needs.

Rather than offering broad solutions, the focus shifts to providing products or services tailored to solve specific problems for a narrower market segment. This prevents dilution of expertise and allows for more precise targeting.

Picture this as an inverted pyramid. At its broadest top, you find general SEO services commonly provided by newcomers to the industry.

As you move downward, the services evolve, becoming progressively specialized and culminating at the narrowest point of the pyramid, where there's a deep specialization in SEO.

Click the link to know the steps involved in finding your niche in SEO👇👇👇:
https://searchengineland.com/how-to-find-your-niche-in-seo-433141

Photo credit: advesa.com on Google

10/11/2023

Hey Facebook family! Today I'll be briefly talking on brand strategy and how to make use of it as a business owner or a content creator!

Now, brand strategy is like a game plan for your business's identity. It's about deciding how you want your brand to be known and loved.

Here are the main parts of a brand strategy:

1. Know Yourself: First, you need to understand what your brand is all about. What's special about it? What values does it hold?

2. Know Your Audience: Who are your customers? What do they like and need? Your brand strategy helps you connect with them.

3. Make Promises: Your brand promises to your customers what they can expect from you. It's like setting expectations and building trust.

4. Find Your Place: In a world full of other brands, where does your brand fit? Your strategy helps you figure out where you stand.

5. Talk the Talk: Your brand strategy helps you decide how to talk to your customers. Are you serious, friendly, or something else?

6. Look Good: It's also about how your brand appears, like your logo and colors.

7. Content Plan: What kind of things will you share with your customers? Your strategy helps you decide what content to create.

8. Where to Show Up: How and where will you reach your customers? Is it on social media, in emails, or somewhere else?

9. Be Consistent: Your brand strategy makes sure that everything about your brand is the same and sends the same message.

10. Think About Tomorrow: It's not just about today. Your brand strategy should also think about your brand's future.

So, brand strategy is your guide for creating a brand that people really like and trust. It's like having a plan to make your brand stand out and be remembered by your customers.

Image credit: www.TipsFreeTips.com

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10/10/2023

Qualitative Researchers: Qualitative researchers conduct in-depth interviews, focus groups, and observational studies to gain a deep understanding of consumer behavior and attitudes.

Quantitative Researchers: These researchers work with numerical data, using statistical methods to draw conclusions. They often conduct large-scale surveys and experiments.

To know more on this, click the link below👇👇
https://www.mightyroar.com/blog/qualitative-and-quantitative-research

10/10/2023

In marketing research, various roles play a crucial part in gathering, analyzing, and interpreting data to make informed business decisions. Some key roles include:

1. Market Research Analysts: These professionals collect and analyze data about market trends, customer preferences, and competition. They use this information to provide insights for strategic decision-making.

2. Data Analysts: Data analysts focus on organizing and interpreting the data collected in research. They use statistical techniques and software tools to uncover patterns and trends.

3. Survey Researchers: They design and conduct surveys to gather information from target audiences. They often work with questionnaires and analyze responses to extract meaningful insights.

4. Qualitative Researchers: Qualitative researchers conduct in-depth interviews, focus groups, and observational studies to gain a deep understanding of consumer behavior and attitudes.

5. Quantitative Researchers: These researchers work with numerical data, using statistical methods to draw conclusions. They often conduct large-scale surveys and experiments.

6. Market Research Managers: They oversee research projects, from planning to ex*****on, and ensure that research findings are effectively communicated to decision-makers.

7. Consumer Insights Specialists: These professionals focus on understanding consumer behavior, motivations, and preferences, helping companies tailor their products and marketing strategies accordingly.

8. Competitive Intelligence Analysts: They gather and analyze data on competitors to help businesses stay informed about market dynamics and make informed decisions.

9. Data Visualization Specialists: These individuals use tools to present research findings in a visually compelling manner, making it easier for others to understand complex data.

10. Marketing Strategists: Marketing strategists use the insights from research to develop marketing plans, define target audiences, and create strategies to reach and engage customers effectively.

11. Digital Marketing Analysts: They specialize in analyzing digital marketing data, such as website traffic, social media engagement, and online advertising performance, to optimize digital marketing campaigns.

12. Product Managers: Product managers rely on market research to understand customer needs and preferences, guiding the development and improvement of products.

13. Brand Managers: They use research to assess brand perception and loyalty and develop strategies to enhance and protect the brand's image.

14. Advertising and Promotion Specialists: These professionals rely on research to determine the most effective advertising and promotional channels and messages.

15. Customer Experience Analysts: They study customer interactions with a company's products or services to improve the overall customers experience.

10/06/2023

These marketing habits will help your business blossom and grow within no time! Practicing and cultivating this behaviors into your everyday lives will help you see results in your business. Practice this and come back to this post to tell me if anything changed!

Photo Credit : thymeishoney.com

10/06/2023

Here are three books to help you improve overall as a business owner. These books provide a diverse range of perspectives on business management, from lean startup methodologies to timeless principles of leadership and strategy. Reading them can help you gain valuable insights and skills for managing and growing businesses effectively.

10/03/2023

Starting a blog with zero experience can be an exciting journey. Here are some steps to help you get started:

1. Choose Your Niche:
- Identify your passions and interests. Select a niche you're enthusiastic about, as it will make writing and maintaining your blog more enjoyable.

2. Research Your Audience:
- Understand your target audience's needs and preferences. This will help you tailor your content to their interests.

3. Select a Blogging Platform:
- Choose a user-friendly platform like WordPress, Blogger, or Wix. These platforms offer templates and tools that make it easier for beginners.

4. Pick a Domain Name:
- Your domain name should be relevant to your niche and easy to remember. Use a domain registrar to register your chosen name.

5. Set Up Hosting:
- Opt for a reliable web hosting service to ensure your blog is accessible to readers. Many blogging platforms offer hosting as part of their services.

6. Customize Your Blog:
- Personalize your blog's design and layout. Use a clean, reader-friendly theme and add essential pages like About, Contact, and Privacy Policy.

7. Create Quality Content:
- Start writing informative and engaging articles. Use proper grammar and formatting. Focus on solving problems or providing valuable information to your audience.

8. Learn SEO Basics:
- Understand basic Search Engine Optimization (SEO) principles to improve your blog's visibility in search engines. Use relevant keywords and optimize meta tags.

9. Promote Your Blog:
- Share your content on social media platforms, join blogging communities, and engage with your readers through comments and email newsletters.

10. Be Consistent:
- Regularly publish new content to keep your readers engaged. Consistency is key to building an audience.

11. Learn and Improve:
- Embrace a learning mindset. Continuously educate yourself on blogging techniques, writing skills, and audience engagement strategies.

12. Monetize (Optional):
- Once you have established your blog and built an audience, you can explore monetization options such as affiliate marketing, sponsored posts, or selling digital products.

Remember, success in blogging takes time and patience. Don't get discouraged by initial challenges, and keep learning and adapting as you gain experience. Over time, your blog can become a valuable resource for both you and your readers.

Photo Credit : whatskatieupto.com

10/02/2023

Starting an email list is a valuable way to engage with your audience and promote your content or products. Here's a step-by-step guide on how to begin:

1. Define Your Purpose:
- Determine why you want to create an email list. Is it for newsletters, marketing, or communication with a specific audience?

2. Choose an Email Marketing Platform:
- Select a reliable email marketing platform such as Mailchimp, ConvertKit, or Constant Contact. Consider your budget and features needed.

3. Build a Landing Page:
- Create a compelling landing page on your website that encourages visitors to subscribe to your email list. Include an opt-in form.

4. Offer Incentives:
- Entice subscribers with valuable incentives like free e-books, discounts, or exclusive content in exchange for their email addresses.

5. Craft Compelling Content:
- Plan your email content strategy. What type of emails will you send, and how often? Make sure your content aligns with your audience's interests.

6. Create an Opt-In Form:
- Design an eye-catching opt-in form that's easy to fill out. Place it prominently on your website, and make sure it's mobile-friendly.

7. GDPR Compliance:
- If applicable, ensure you comply with data protection regulations, such as GDPR in Europe. Include a clear privacy policy and opt-in consent.

8. Drive Traffic:
- Promote your landing page through various channels like social media, your website, blog, and other marketing efforts.

9. Segment Your List:
- As your list grows, segment subscribers based on their interests or demographics. This allows for more targeted email campaigns.

10. Consistency is Key:
- Regularly send valuable content to your subscribers, but avoid overwhelming them with too many emails.

11. Monitor and Analyze:
- Use analytics provided by your email marketing platform to track open rates, click-through rates, and conversion metrics. Adjust your strategy accordingly.

12. Engage and Build Relationships:
- Interact with your subscribers by responding to their emails and feedback. Building a relationship fosters trust and loyalty.

13. Maintain Clean Lists:
- Regularly clean your email list by removing inactive or bounced email addresses to improve deliverability.

14. Test and Optimize:
- Experiment with different subject lines, content formats, and sending times to optimize your email campaigns.

15. Stay Compliant:
- Keep up-to-date with email marketing regulations and best practices to avoid issues with spam or legal concerns.

Starting an email list is an ongoing process that requires dedication and attention, but it can be a powerful tool for building a loyal audience and achieving your business or communication goals.

Click the link below to learn how to start an email list: https://www.glitz-grammar.com/email-marketing/how-to-start-an-email-list-an-easy-primer-for-bloggers

09/30/2023

Growing your target audience is essential for the success of any business or online presence. Here are some strategies to help you expand your audience:

1. Define Your Target Audience: Start by clearly defining your ideal audience. Understand their demographics, interests, and pain points. The better you know them, the more effectively you can reach them.

2. Create High-Quality Content: Develop content that is valuable, relevant, and engaging for your target audience. This can include blog posts, videos, podcasts, or social media updates. Quality content attracts and retains followers.

3. Optimize for SEO: Ensure your online content is optimized for search engines. Use relevant keywords and phrases that your audience is likely to search for. This helps improve your visibility in search results.

4. Engage on Social Media: Be active on social media platforms that your target audience frequents. Share your content, participate in conversations, and use relevant hashtags to expand your reach.

5. Collaborate and Guest Post: Partner with others in your industry or niche for collaborations. Guest posting on established blogs or appearing on podcasts can introduce your brand to a new audience.

6. Paid Advertising: Consider investing in paid advertising campaigns. Platforms like Google Ads and Facebook Ads allow you to target specific demographics, ensuring your message reaches the right people.

7. Email Marketing: Build an email list and use it to nurture your audience. Send informative and personalized content, promotions, and updates to keep them engaged.

8. Influencer Marketing: Partner with influencers in your niche who have a substantial following. Their endorsement can introduce your brand to a larger audience.

9. Engage with Your Audience: Respond to comments, messages, and feedback promptly. Engaging with your current audience helps retain them and can lead to word-of-mouth referrals.

10. Attend Events and Conferences: Participate in industry events, conferences, and networking opportunities. These can help you connect with potential customers and partners.

11. Monitor Analytics: Continuously monitor your website and social media analytics to understand what's working and what's not. Adjust your strategy accordingly to optimize your efforts.

12. Offer Value and Solve Problems: Always focus on how your products or services can provide value and solve problems for your target audience. Address their pain points effectively.

13. Consistency: Be consistent in your branding, messaging, and content. Consistency helps build trust and recognition with your audience.

14. Referral Programs: Encourage your current audience to refer others to your brand. Implement referral programs that reward them for bringing in new customers.

15. Stay Updated : Keep up with industry trends and changes in consumer behavior. Adapt your strategies as needed to stay relevant.

Remember that growing your target audience is an ongoing process. It takes time and effort, but by consistently delivering value and engaging with your audience, you can steadily expand your reach and influence.

Follow to learn more!

09/28/2023

📱📡CONVERSATIONAL STRATEGY 💻

Conversational strategy is an approach to communication that focuses on creating meaningful and engaging conversations with an audience. It's particularly relevant in the context of digital marketing and customer service.

In the digital age, businesses use various channels like chat bots, social media, messaging apps, and live chat to interact with customers. A successful conversational strategy involves:

1. Personalization: Tailoring conversations to the individual's preferences and needs.

2. Active Listening: Paying attention to customer feedback and adjusting responses accordingly.

3. Timeliness: Responding promptly to inquiries or comments.

4. Consistency: Maintaining a consistent brand voice and messaging across different channels.

5. Empathy: Showing understanding and empathy towards customer concerns or questions.

6. Value-Driven: Providing valuable information or solutions within the conversation.

7. Analyzing Data: Using data and analytics to understand customer behavior and improve future interactions.

A well-executed conversational strategy can enhance customer satisfaction, build brand loyalty, and drive conversions by fostering authentic and meaningful interactions.

Click the link below to know the benefits of using conversational marketing with both messengers :

https://thequirkypineapple.com/blog/2019/07/27/conversational-marketing-with-chatbots/

Omodunbi Mathew - Digital Marketing Expert

06/12/2024

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