Verified Communications

04/23/2025

Most people think PR = press releases.

That’s only 10% of the story.

PR is positioning.
PR is storytelling.
PR is reputation architecture.

If you're still relying on old-school tactics, you're missing the mark.

Modern PR blends strategic messaging with media mastery—and it's your most powerful tool for visibility.

PR done right → drives trust, not just clicks.

🎯 Thought leaders don’t chase coverage—they command it.

Follow for modern PR strategy that actually works.

04/07/2025

Most Businesses Hire a PR Agency Too Early — And Waste Thousands. Let’s Fix That.
I see it all the time.

A business wants more visibility.
They think PR is the answer.
They hire an agency, spend thousands…

But if they don't take counsel, they'll get limited results.

Why?

Because PR only works when your business is actually ready for it -- and ready to listen.

Before you invest in PR, ask yourself:

✅ Do you have a clear brand message? Are you willing to let a PR pro help you? (If you can’t explain what makes you different, neither can the media.)

✅ Is your website built to convert? (PR drives traffic—but if your website doesn’t turn visitors into leads, what’s the point?)

✅ Do you have a compelling story? (The media doesn’t care about your business. They care about why it matters to their audience.)

If you don’t check these boxes, PR can't do its real magic.

But when you’re ready for PR?

It’s a game-changer.

So before you spend thousands hoping for media coverage…

Make sure you have a story worth telling and a brand that’s built to handle the attention.

PR isn’t about getting featured.

It’s about leveraging visibility to grow your business.

Drop a ✅ in the comments if you’re ready to do PR the right way.

04/04/2025

The Real Reason No One Is Paying Attention to Your Brand
A few months ago, I had a client come to me frustrated.

“We’re doing everything right,” they said.
“We have a great product. We put out press releases. We’ve even been in the media… but nothing is happening.”

I took one look at their PR strategy and saw the problem immediately.

They were playing it safe.

No strong opinions.
No storytelling.
No real connection to their audience.

Just… information. Zzzzz

And here’s the thing:

Being “seen” isn’t enough.

You have to be remembered.

The brands that get talked about?

🔹 They take a stand. (Not just “We value innovation,” but “We believe most of our industry is doing it WRONG.”)
🔹 They share the messy middle. (Not just the polished success story, but the struggles, pivots, and lessons learned.)
🔹 They stop trying to sound “perfect” and start sounding human.

Because in 2025, attention isn’t given—it’s earned.

If your brand feels invisible, ask yourself:

Are you just showing up?

Or are you actually saying something worth listening to?

Let's talk about it.

03/22/2025

08/21/2024

We’re excited to get tongues and tails wagging about , across North America!

04/23/2024

We connected with CPG brand builder Suzie Yorke, to find out her secrets to success.

The high rate of failures makes you wonder why anyone with basic math skills and some common sense would start a food brand.

11/30/2023

According to Harvard Business School professor Clayton Christensen, there are about 30,000 new products launched a year. About 95% fail.

Among the leading causes: Lack of authenticity, and focusing too much on product attributes and not enough on brand benefits.

Unearth your story and increase your survival rate.

11/26/2023

We're going to be having a lot more fun over here, friends. And hello to new ones. Stay tuned for our musings and news on all things PR, social, and branding.