04/05/2021
The story of how we signed a pretty decent deal with Black Mark is the stuff of legend. It starts off, oddly, because we were broke. Well, nearly, but sleeping in the office and living on "fingernails and spit" (in the immortal words of Mark from the Throbbin Hoods). So one day we ran a short classified ad in The Globe and Mail seeking new capital and, as a result, a chap by the name of Robert Roche waltzes through the door in the fall of '94. He posed as an investor - to be brief - and in early 1995 Chris Black and Graeme Boyce were on their way to the south of France to attend the annual MIDEM trade show. A year later, btw, the RCMP were knocking on our door looking for Robert - long story.
While in Cannes, we certainly met a ton of people from the music industry, but only two who understood the market we were now chasing: one was Brett Gurewitz, when not playing in Bad Religion was running a label called Epitaph, but was heavily in debt to The Offspring and admitted he couldn't afford to pay us even if he sold any of our albums; and the other was Borje Forsberg, the owner of Black Mark. Within 24 hours he had taken the time to listen to our library of sound and decided it was worthy to press and release a dozen of our titles, and whatever was coming down the pipe. A month later, he visited our office in Toronto to sign the deal, where we had a few photos taken and enjoyed a beer together. Black Mark was known as an "extreme metal" label and their retail buyers simply did not know what to do with our comparatively less noisy roster, knowing their customers would cringe.
(Speaking of noise, the one album that did do well for us - in Japan via JVC - was the Space City USA debut, because this particular album fell into a genre of "noise" over there, which apparently was appreciated by 1,000 adoring fans.)
Despite "skatepunk" being massively popularized by bands like The Offspring and Green Day, our Black Mark albums fell on deaf ears among their contacts from retailers to radio stations, despite our whack of new ads and promotions in magazines like Thrasher.
Nonetheless, we evolved as a brand and continued to acquire a roster of awesome talent through the 90s, and soon had parleyed our indie relationship with Page Music into one whereby Raw Energy truly became known for its quality across North America, and our bands soon thereafter were opening for many other similar touring acts from across the US in clubs and festivals, like Wakestock and the Warped tour.