09/29/2025
🎬 Format isn’t just technical – it’s strategic.
One of the first questions we ask before hitting record is:
❓ “Where will this video live?”
Why? Because format matters.
🖥️ Horizontal (landscape) has always been the standard. Perfect for websites, YouTube, event screens, and presentations. It gives you that cinematic, widescreen feel 🎥—polished and professional.
📱 Vertical (portrait) is where social media lives. TikTok, Instagram Reels, YouTube Shorts, even LinkedIn mobile feeds—it’s how most people consume content today. Full-screen, immersive, thumb-stopping 🚀.
⚡ The problem is: what works in one format doesn’t always work in the other.
➡️ A beautiful wide shot might look cramped when cropped vertical.
➡️ A tight vertical close-up might feel awkward stretched across a big screen.
At ERP, we plan for both from the start. That means thinking about framing, camera placement 🎥, and editing ✂️ in a way that gives our clients content ready to shine everywhere—not just on one platform.
So before you create your next video, ask yourself:
💡 Is this meant for your site, or for the scroll?
👉 Planning a video project? Let’s play it smart from the start.