10/17/2025
Meta’s retiring a few old metric
like viral and non-viral impressions
Here’s what does matter. Meta’s switching from “Impressions” to “Views.”
That’s not just a language swap. it’s a sign that Meta wants simpler, cross-platform analytics.
For us, that means five big wins for brands:
One – Simplified. Reports are now clearer across Facebook and Instagram.
Two – Meaningful. Views reflect real audience engagement, not just technical reach.
Three – Consistent. Benchmarks are now aligned across platforms.
Four – Secure. No data loss. your KPIs stay intact.
Five – Future-proof. You’re ready for Meta’s 2026 reporting standards.
At Branding & Buzzing, we see this as a win for clarity, consistency, and better insights.
Check out the full breakdown on our blog.