06/23/2026
I’m just back from the Banff World Media Festival, and the Athens Institute Mass Media & Communications Conference, and one thing feels clearer than ever:
The scripted and unscripted content industries must become more **conscious** in how they tell stories.
We are living in a moment where news media is losing trust worldwide, and creators have a real responsibility to help shape a more informed, inclusive, and peaceful public conversation. Every episode, every format, every story choice matters.
Instead of reinforcing fear around underserved communities, content should create room for understanding, equity, and opportunity. That has been my focus for decades — creating pathways for equity-seeking and deserving talent on and off screen.
Now, I’ve turned that mission into software. I launched **Fusion Score** at Banff, and I’m open to partnerships with independent producers, non-profit organizations, studios, networks, streamers, and funders.
It’s an easy-to-use tool designed to help producers shape content for today’s audiences.
💬 **What do you think: should content creators be held to a higher social responsibility now than ever before?**
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who can’t afford to fail in serving today's changing audiences 📈Get 1. Cultural analysis 2. Story analysis 3. Market analysis 4. Hiring recommendations 5. Ratings projections - helping boost ratings by at least 1 ratings pt.