Picnic Social Media Company

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Picnic Social Media Company A breath of fresh air for your brand's social media marketing strategy.

14/09/2026

Equations NOW look more to us like:

What does this business need?
What’s not working?
What will get people to stop scrolling, pay attention, remember them, trust them, or actually take action?

Funny enough, the solution is rarely the same twice and finding those is probably our favourite part of what we do.

Our clients bring us the equation. We get to help figure out the solution. Thankfully, not once has it looked like the one in this reel 😅

You really are THAT close! 🤏The biggest thing standing between where your social media is now and where you’ve always wa...
10/09/2026

You really are THAT close! 🤏

The biggest thing standing between where your social media is now and where you’ve always wanted it to be is starting the conversation and September is a great time to do it!

☀️ Secure a social media management package with us by September 30 and receive a complimentary Social Media Audit + Holiday Content Map ☀️

If you’ve been wondering what it could look like to have someone take social media marketing off your plate, this is your sign.

Send us a message or head to the contact form on our website to tell us a little about your business.

Yes, we know. This was a little clickbaity of us…BUT if you swiped hoping your business was going to make the list, we n...
01/09/2026

Yes, we know. This was a little clickbaity of us…

BUT if you swiped hoping your business was going to make the list, we need to talk.

Your business might run on referrals, have repeat customers, or be booked solid right now. You might even think, “Our customers don’t really use social media.”

They do, and when someone hears about your business, there’s a pretty good chance they’re going to look you up before they call, visit, book or buy.

Social media means that you’re visible when people go looking for you.

If you’ve been telling yourself your business doesn’t really need social media, it might be time to rethink that.

Loved snapping these yummy photos for ina.sweets.cakes! You'd never know that we had a whole photoshoot in a field 🤷‍♀️
01/09/2026

Loved snapping these yummy photos for ina.sweets.cakes! You'd never know that we had a whole photoshoot in a field 🤷‍♀️

How do we all *really* feel about Instagram’s new logo?Brands don’t exist in a time capsule.The people who follow them c...
20/08/2026

How do we all *really* feel about Instagram’s new logo?

Brands don’t exist in a time capsule.

The people who follow them change, culture changes, design changes, behaviours change, and eventually even the most recognizable brands have to decide what parts of their identity are worth holding onto and what needs room to evolve.

Instagram just gave us a VERY good excuse to talk about it, ask deeper questions, and have a little fun with our own brand (even though we’re just a little baby brand compared to Instagram lol).

Do you think the new Instagram wordmark feels more current, or did they mess with something that didn’t need fixing?

When I started Picnic Social Media Company, all I wanted to do was help local businesses show up online in a way that ac...
22/07/2026

When I started Picnic Social Media Company, all I wanted to do was help local businesses show up online in a way that actually FELT like them.

Lately, I've been watching more and more business owners turn to AI to create their graphics and I completely understand why. It's fast, accessible, and incredibly useful, but I've also noticed something else that makes my heart hurt a little.

Everything. Is. Starting. To. Look. The. Same.

I am screaming, crying, begging you to remember that the businesses who stand out aren't necessarily the ones posting the most. They're the ones whose branding is consistent enough that you recognize them instantly.

I've been playing with the idea of Picnic Table Sessions for a while now - workshops to help the doers of local businesses - and this feels like the right topic to kick things off with!

I'm opening the doors to my first small-group workshop (max of 4 people per session) to teach you how to use Canva more intentionally, build a stronger brand, and create graphics that feel like they should.

No design experience required. Just bring your laptop with Canva setup, your business or brand, and a willingness to learn.

I'd love to have you join us. Secure your seat by visiting https://bit.ly/PicnicCanva

☀️ Tuesday, September 15th
🍃 5:30pm-8:30pm
☀️ 13 Queenston Street
🍃 St. Catharines

We realize the irony of using a trend to tell you not to blindly follow trends, but that's kinda the point.⁠⁠Instead of ...
02/07/2026

We realize the irony of using a trend to tell you not to blindly follow trends, but that's kinda the point.⁠
⁠
Instead of asking "What's trending right now?", the better question is "Does this trend fit my business?"⁠
⁠
If there's one thing when it comes to social media that we're standing ten toes down on, it's that not every trend deserves a place on your page.⁠
⁠
We jumped on this trend because it supports the message we're trying to share - that the trend isn't the strategy, it's simply the vehicle.⁠
⁠
The brands people remember most are the ones who know exactly who they are.⁠
⁠
If a trend helps tell your story better, use it. If it doesn't, let it go ✌️

19/06/2026

One of my FAV parts about where we call home is being surrounded by other hardworking local business owners every day.

We celebrate each other’s wins, share ideas, cheer each other on, and occasionally become the victims of each other’s social media content (thanks y’all).

While this reel may suggest otherwise, the truth is that every business in this space brings something unique to the table, and we’re lucky to work alongside people who genuinely want to see one another succeed.

To the businesses we missed in this one … we know you’re out there working hard too, we just couldn’t chase you down for an interview.

Supporting local businesses doesn’t stop at being a customer. Sometimes it looks like being each other’s biggest fans too!

Keener Electric Inc.
Indi Mortgage
Kristen Dias | Mortgage Broker
Rebecca Basken| Ontario Mortgage Agent
Natalie Keshavarznia | Niagara REALTOR® 🏡
The Kesh Group | Niagara REALTORS®
Courtney Webster
Full Circle Property Groups
Got Receipts Bookkeeping
The Niagara Centre for Healing & Recovery
Go Green Plumbing Ltd
GreenTech Niagara
Hahn Builders Inc.

stcatharines

For the first time in over a year, we’re accepting one new full-service social media management client!No, this isn’t a ...
10/06/2026

For the first time in over a year, we’re accepting one new full-service social media management client!

No, this isn’t a marketing tactic.

We actually *do* only have one slot available, because we keep our team small and mighty. Could we hire a bunch of people and take on more clients? Sure, but that would mean higher overhead, higher prices, and a very different experience than the one we’ve worked hard to build.

When you work with us, you’re working directly with the person creating your strategy, capturing your content, writing your captions, reviewing your analytics, and cheering for your business every step of the way.

The photos in this carousel are just a tiny glimpse of the industries we’ve had the privilege of working with recently - all different businesses, different industries, different audiences, and different goals.

If you’ve been thinking about outsourcing your social media, refreshing your content, or finally handing off the task that’s been sitting on your to-do list for months... now’s the time.

Send us a message and let’s see if we’re the right fit!

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Niagara Region | social media marketing | content creation | St. Catharines | business solutions

There’s just something about Saturday nights at Merrittville!The cars, the dirt, the familiar faces in the pits and gran...
26/05/2026

There’s just something about Saturday nights at Merrittville!

The cars, the dirt, the familiar faces in the pits and grandstands, the kids waiting for their autographed hero cars, and the sponsors supporting local teams year after year… it’s all such a huge part of the community during race season.

Getting to be part of has become this really cool mix of personal and professional for us.

Between capturing content, helping with sponsorship materials, designing hero cards, and documenting the season as it unfolds, it’s given us such an appreciation for how much work, support, and passion goes into local racing behind the scenes.

There’s nothing quite like seeing the community come together every weekend from April to October to support it all.

Will you be visiting this summer?

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