Miranda Pyette

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Miranda Pyette

We help dealerships and automotive vendors grow through powerful content, smart strategy, and a clear brand voice. Authentic. Impactful. Results-driven.

07/08/2025

One of our clients is seeing major momentum with their Canadian Products catalog. 🇨🇦📈

We dug into the latest metrics and here’s what stood out:

✅ 16 of 17 conversions came from this campaign
✅ Most product clicks and add-to-carts tied directly to these items
✅ Top performers: Bioactive B Complex, Pure Bee Pollen, and natural body care

For August, we’re doubling down.

We’re exploring new creative formats, like Display Card ads to give these products even more room to shine.

Focusing on TikTok placements keeps things native, scroll-stopping, and strategic.

05/08/2025

“How do you turn shy sales team members into social pros?”

Honestly… we get this question all the time.

If you’ve ever tried to get your team involved in social and felt the awkward silence, you’re not alone.

In this video, Hannah from our team shares 3 simple things that actually work:

👥 Bring them into the idea stage.
🗣️ Keep it casual - no scripts, no pressure, just a conversation
📅 Make it a team event, schedule a content day, have fun with it, make memories
It’s not about forcing people to “perform.”

It’s about building a culture where people feel included and proud to show up. ✨

Content gets better when your people are part of it. Let’s make it easier to say yes!

22/07/2025

Here’s why the ‘His & Hers’ Porsche Reel pulled in over 5,000 views in just a few days. 👇

✔️ Strong concept: A dual dream delivery that felt luxury-level and personal, the kind of moment people love to share.

✔️ Visual-first storytelling: No voiceover. No fluff. Just clean, emotional footage that spoke volumes.

✔️Smart timing: Posted during a high-engagement window with a scroll-stopping thumbnail that drove taps on sight.

As Cristina breaks down in the video, this wasn’t luck. It was a strategy.

10/07/2025

3 mistakes dealers are making that are killing their engagement (and what to do instead).👇

1️⃣ Posting every unit on the lot
People don’t follow you for inventory dumps. They want stories. A reason to care. Show them why that car matters.

2️⃣ Ignoring DMs
Would you walk away from a customer in your showroom? Exactly. Treat your inbox like your front desk.

3️⃣ Skipping video
Photos are safe. But video builds a connection. Show your team. Show the process. Show the real side of your dealership.

Remember:
It doesn’t have to be perfect.
It just has to be you.

08/07/2025

Here’s something we’ve learned:

The more creative you get with your dealers, the better your content performs.

It’s easy to treat social like a to-do list. Post this, film that, move on, but the magic happens when you pause and create together.

When you ask your GM to share their story.

When you turn a tech’s morning routine into a reel.

When you build ideas around real people, not just products.

That kind of content does three things:

- Builds team buy-in (because they’re part of it)
- Builds audience trust (because it feels real)
- Builds long-term results (because it sticks)

Social media shouldn’t be a chore; it should be a collaboration.

03/07/2025

Your next buyer is already following you.
They’re watching your stories. Liking your posts. Maybe even saving that walkaround video for later.

But watching doesn’t mean buying, yet.
Here’s how to bridge that gap using Facebook & Instagram:
✅ Post with purpose: Think value over volume
✅ Build trust: Show the faces, stories & culture behind the dealership
✅ Use features that drive action - like DMs, polls, and pinned posts
✅ Follow up: Turn comments and likes into real conversations

You don’t need more followers. You need the right content to move them closer to a sale.

That’s where we come in.

01/07/2025

What makes our team so Canadian? 🍁

You’ll have to watch the video to find out! 👀🇨🇦

Getting your team involved in content doesn’t have to be complicated. Start with something seasonal and fun. It builds culture and real connection with your audience.

We hope you all have a happy Canada Day!

25/06/2025

Let’s talk about delivery photos. 🚗📸

Then: A quick snap in front of the dealership.
Now: It’s a content opportunity and most dealers are missing it.

Your delivery photo is your final impression and your next piece of marketing.
So why not make it count?

It’s not just a photo - it’s a moment that sells your experience.

🎥 Let’s turn keys into content that performs because delivery photos have come a long way since 2018, when a quick smile in front of the car was enough.

16/06/2025

That moment before you hit “send”…

We’ve all been there - nervous, excited, hopeful that the content we’ve created lands just right.
What it's like to wait for client approval… and why it matters so much.

It brings us back to the newspaper days when Miranda (our founder started her career) when dealerships would go back and forth making sure every ad looked perfect before it went to print.
That level of pride in your brand? It hasn’t changed.

Today, the medium’s different, but the mission is the same. We want our clients to love the content.

To feel it reflects who they are, and most importantly, to know it works for the audience they’re trying to reach.

Our approval process isn’t just about sign-off. It’s about alignment and making sure we get it right, together.

13/06/2025

We attended Cambridge Volkswagen’s grand opening and ensured their community was there too. 📸

Your social media should move people and connect with them.

Celebrate your store online just as much as in-store.

11/06/2025

What’s on the Purpose Automotive team’s desks? 💻🧋📓

This is the team behind the strategy. 👋

Which one do you relate to most?

09/06/2025

There’s a lot of noise out there about what “works” on social.

Post more. Be on every platform. Let AI do it all.

But here’s what actually works?
Real people. Real strategy. Real consistency.

We help dealerships cut through the fluff and show up with purpose, so your content isn’t just out there… It’s working.

Address

113 Garfield Avenue

M4T1G2

Website

https://www.purposeautomotive.ca/

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About Miranda

Leading Automotive Marketing Consultant Miranda Pyette founded her business in 2016.

Miranda's goal throughout 18 years in the automotive business has always been to find creative ways for car dealers to advertise their vehicles, dealerships and different profit centres. Her passion is working with people to deliver outstanding results for her clients.