Miranda Pyette

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Miranda Pyette We help dealerships and automotive vendors grow through powerful content, smart strategy, and a clear brand voice. Authentic. Impactful. Results-driven.

18/09/2025

Do you want more leads from your social posts? It starts with trust.

Cristina breaks down the exact types of content that are making car shoppers stop the scroll. 📲

✨ Engaging hooks
💬 Relatable stories
🔥 Trending ideas with your own twist

Give them a reason to trust your team and the leads will follow.

🎥 Watch + save this for your next content brainstorm.

29/08/2025

This summer, trends came and went… but one thing stayed consistent:

Dealerships that showed personality won. 💯

Here’s what we saw:
👉 Stories that drove real engagement
👉 Teams getting confident on camera
👉 Real content creating real connections

It was an amazing summer for our clients.

You showed up. You got creative. You built real connections online.

Let’s carry that momentum into fall 🍁

You’re a social media manager in your strategy era! 💍Which one do you relate to?
26/08/2025

You’re a social media manager in your strategy era! 💍

Which one do you relate to?

07/08/2025

One of our clients is seeing major momentum with their Canadian Products catalog. 🇨🇦📈

We dug into the latest metrics and here’s what stood out:

✅ 16 of 17 conversions came from this campaign
✅ Most product clicks and add-to-carts tied directly to these items
✅ Top performers: Bioactive B Complex, Pure Bee Pollen, and natural body care

For August, we’re doubling down.

We’re exploring new creative formats, like Display Card ads to give these products even more room to shine.

Focusing on TikTok placements keeps things native, scroll-stopping, and strategic.

05/08/2025

“How do you turn shy sales team members into social pros?”

Honestly… we get this question all the time.

If you’ve ever tried to get your team involved in social and felt the awkward silence, you’re not alone.

In this video, Hannah from our team shares 3 simple things that actually work:

👥 Bring them into the idea stage.
🗣️ Keep it casual - no scripts, no pressure, just a conversation
📅 Make it a team event, schedule a content day, have fun with it, make memories
It’s not about forcing people to “perform.”

It’s about building a culture where people feel included and proud to show up. ✨

Content gets better when your people are part of it. Let’s make it easier to say yes!

22/07/2025

Here’s why the ‘His & Hers’ Porsche Reel pulled in over 5,000 views in just a few days. 👇

✔️ Strong concept: A dual dream delivery that felt luxury-level and personal, the kind of moment people love to share.

✔️ Visual-first storytelling: No voiceover. No fluff. Just clean, emotional footage that spoke volumes.

✔️Smart timing: Posted during a high-engagement window with a scroll-stopping thumbnail that drove taps on sight.

As Cristina breaks down in the video, this wasn’t luck. It was a strategy.

10/07/2025

3 mistakes dealers are making that are killing their engagement (and what to do instead).👇

1️⃣ Posting every unit on the lot
People don’t follow you for inventory dumps. They want stories. A reason to care. Show them why that car matters.

2️⃣ Ignoring DMs
Would you walk away from a customer in your showroom? Exactly. Treat your inbox like your front desk.

3️⃣ Skipping video
Photos are safe. But video builds a connection. Show your team. Show the process. Show the real side of your dealership.

Remember:
It doesn’t have to be perfect.
It just has to be you.

08/07/2025

Here’s something we’ve learned:

The more creative you get with your dealers, the better your content performs.

It’s easy to treat social like a to-do list. Post this, film that, move on, but the magic happens when you pause and create together.

When you ask your GM to share their story.

When you turn a tech’s morning routine into a reel.

When you build ideas around real people, not just products.

That kind of content does three things:

- Builds team buy-in (because they’re part of it)
- Builds audience trust (because it feels real)
- Builds long-term results (because it sticks)

Social media shouldn’t be a chore; it should be a collaboration.

03/07/2025

Your next buyer is already following you.
They’re watching your stories. Liking your posts. Maybe even saving that walkaround video for later.

But watching doesn’t mean buying, yet.
Here’s how to bridge that gap using Facebook & Instagram:
✅ Post with purpose: Think value over volume
✅ Build trust: Show the faces, stories & culture behind the dealership
✅ Use features that drive action - like DMs, polls, and pinned posts
✅ Follow up: Turn comments and likes into real conversations

You don’t need more followers. You need the right content to move them closer to a sale.

That’s where we come in.

01/07/2025

What makes our team so Canadian? 🍁

You’ll have to watch the video to find out! 👀🇨🇦

Getting your team involved in content doesn’t have to be complicated. Start with something seasonal and fun. It builds culture and real connection with your audience.

We hope you all have a happy Canada Day!

25/06/2025

Let’s talk about delivery photos. 🚗📸

Then: A quick snap in front of the dealership.
Now: It’s a content opportunity and most dealers are missing it.

Your delivery photo is your final impression and your next piece of marketing.
So why not make it count?

It’s not just a photo - it’s a moment that sells your experience.

🎥 Let’s turn keys into content that performs because delivery photos have come a long way since 2018, when a quick smile in front of the car was enough.

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About Miranda

Leading Automotive Marketing Consultant Miranda Pyette founded her business in 2016.

Miranda's goal throughout 18 years in the automotive business has always been to find creative ways for car dealers to advertise their vehicles, dealerships and different profit centres. Her passion is working with people to deliver outstanding results for her clients.