11/08/2026
Is social media still social?
I recently read an article that suggests what we're seeing now is "interest media." And it makes sense.
Our feeds aren't just filled with people and companies we follow anymore. They're filled with things the algorithms think we're interested in.
Which means you don't necessarily need a huge number of followers to be seen. You need something that makes people stop scrolling.
And, with so much AI-generated content filling our feeds, I believe the human approach matters more than ever, even for businesses.
Your thoughts.
Your projects.
Your people.
Your way of saying things.
Use AI as a tool. I certainly do.
But don't let it take the personal touch out of your content. Keep your voice, your personality and the things that make your company yours.
Someone might just be interested in what you have to say.
