27/06/2022
Are you maximizing user-generated content (UGC) on your social media page? UGC is one of our favourite ways to build community, brand trust, and amp up our accounts. Here are some don'ts of using UGC:โ
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Swipe for what you should do when using UGC ๐โ
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Don't:โ
โ Post without a plan. In the spirit of maximizing your content, think - "what stories can be told with this content?". Can you use your UGC in an email campaign? Feed post carousel? Build out Stories to support it? โ
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โ Rely solely on UGC. While UGC is an amazing way to engage with your community, it shouldn't be the only way. Consistency is key, and it can be hard to use only UGC in storytelling. Find a balance between your content and UGC!โ
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โ Forget to engage with your community and show appreciation for their UGC! Engage with those who are engaging with your content and your business, and spread the love - you won't regret it!โ
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