Michelle Moses, Content Marketing

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Michelle Moses, Content Marketing Helping you thrive online without the hassle.

Client: ‘Can you just whip up a quick viral post, schedule it across 5 platforms, boost engagement, and track analytics ...
03/11/2025

Client: ‘Can you just whip up a quick viral post, schedule it across 5 platforms, boost engagement, and track analytics by noon?’

Me: You lost me at viral.

Let’s be real, virality isn’t a strategy, it’s a gamble.

I don’t chase trends for the sake of reach. I build brand-aligned content that connects, converts, and actually makes sense for your audience.

Now if you want strategic posts, smart scheduling, engagement tracking, and a clear message?

Sure I can get it all done 😉.

30/10/2025

✨ Meet my AI twin 👯‍♀️ courtesy of the Captions app. I’m Michelle from Michelle Moses Content Marketing, and I test content curation tools so you don’t have to.

📸This one’s for the camera-shy business owners: Imagine showing up online without showing your face.

Game changer?

Maybe.

But here’s the real question:

🤖Would you trust an AI version of you to represent your brand?

👽Authentic or straight out of a sci-fi flick?

👇🏾Drop your thoughts in the comments.

27/10/2025

New on Instagram: Watch History for Reels 🎉

Ever wish you could find that Reel you forgot to save🔎?

Now you can🙌🏾!

Here’s how:
🔹 Go to Profile → Settings → Activity → Watch History
🔹 Browse Reels from the past 30 days
🔹 Sort by date or creator
🔹 Filter by account or time range

Perfect for rediscovering that inspo, product, or hilarious clip you almost lost forever. Update your app and give it a spin!

05/10/2025

Me checking Meta Business Suite stats like 👀… then realizing that one ad ate!

I got into digital marketing for the creative content and design but I leveled up to become proficient in performance/advertising too.

Hot take: It’s not my favourite part of my job because it stresses me out, but that makes me more able to relate to my clients because I know that it stresses them out as well. And that just makes it more important for me to work hard to get good results for them.

Because when the numbers hit, they hit.

If you’re tired of boosting posts and hoping for the best… we should talk.

05/10/2025

Back on my audiobook kick – took last month to listen to related podcasts – with a book that will benefit both my career and side hustle 😉. #

🚨 Social Media Truth Bomb 🚨Vanity metrics (likes, follows, views) can feel like success, but they don’t always mean prog...
14/09/2025

🚨 Social Media Truth Bomb 🚨
Vanity metrics (likes, follows, views) can feel like success, but they don’t always mean progress.

✨ Real growth comes from meaningful engagement.
✨ Real influence is built on trust, not just traffic.
✨ Real strategy means knowing the difference between attention and impact.

Ready to shift from surface-level success to purpose-driven strategy?

👉🏾 Check out the full blog at www.michellemosescontentmarketing.com for key takeaways and actionable steps to build a brand that truly connects.

📊 Vanity metrics likes, shares, followers will get you nowhere and everywhere at the same time.Translation? They might o...
14/09/2025

📊 Vanity metrics likes, shares, followers will get you nowhere and everywhere at the same time.

Translation?

They might open doors, but in most cases, they won’t close deals.

✅ Real growth comes from meaningful engagement.
✅ Real influence is built on trust, not just traffic.
✅ Real strategy means knowing the difference between attention and impact.

So before you chase the next viral moment, ask yourself: Is this building my brand or just boosting my ego?

📱So, the algorithm gods have spoken: hashtags no longer boost reach. Instead, it’s all about keywords - in your captions...
14/09/2025

📱So, the algorithm gods have spoken: hashtags no longer boost reach. Instead, it’s all about keywords - in your captions, bios, even your alt text.

As someone who works with these shifts daily, I get it. I respect the data. But I’ve got a few bones to pick.

🔍 Keywords are powerful, yes. But when every caption starts sounding like a search engine, where’s the personality? The nuance? The human?

📍For local businesses, I used to tuck location-based keywords into hashtags or ad hooks. Now I’m supposed to weave “London Ontario hair salon” into every caption?

Five posts a week, three about location… it starts to feel like a sales pitch on repeat.

✨ I’m still using hashtags but not for reach. For vibe. For voice. For community.

Let’s not forget: people don’t just follow accounts. They follow people. And people connect with authenticity, not keyword stuffing.

💬 Curious to hear how other marketers are navigating this shift. Are you leaning into keywords or still hashtagging with flair?

Marketing isn’t magic 🪄, it’s strategy 🧠!I just wrapped up an E-Marketing course packed with insights I’m already applyi...
07/09/2025

Marketing isn’t magic 🪄, it’s strategy 🧠!

I just wrapped up an E-Marketing course packed with insights I’m already applying to client work. If you want smarter, more intentional digital strategy, this one’s for you.

👉 Swipe through for 5 key takeaways you can use today:

1️⃣ Digital Marketing Starts with Audience Clarity
2️⃣ Optimization Is Not Optional
3️⃣ Mobile-First Isn’t a Trend, It’s a Standard
4️⃣ Engagement > Exposure
5️⃣ Strategy Beats Tactics Every Time

💾 Save this post for your next strategy session
📩 DM me if you’re ready to elevate your brand

I try AI Prompts so you don’t have to 👍🏾. Prompt: A cartoon illustration of a confident Black woman with deep brown skin...
07/09/2025

I try AI Prompts so you don’t have to 👍🏾.

Prompt: A cartoon illustration of a confident Black woman with deep brown skin and black braided hair up in a high top bun, wearing outfit in picture but add a super hero cape. Bold outlines, vibrant colors, exaggerated features, modern comic book art style, on a solid black background.

Swipe 👉🏾 for original picture.

Review
-Used ChatGPT – free version
-Not sure where it got the idea I wanted a crossbody bag but it’s cute
-I like the prompt as it’s general (i.e comic book art style vs. Stan Lee Superhero inspired)

Overall: 4/5 ⭐️⭐️⭐️⭐️

Taking a break this month from professional development and focussing on personal development with some podcasts 😊🎧🎙️.F...
07/09/2025

Taking a break this month from professional development and focussing on personal development with some podcasts 😊🎧🎙️.

First one, We Regret to Inform You: The Rejection Podcast from 🤩🤩🤩.

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