Parker Media

20/06/2025

Cybersecurity researchers just uncovered one of the largest data breaches ever—and it's not just old data...

We’re all about helping you show up online—but that means keeping things protected behind the scenes too.

This week, cybersecurity researchers uncovered a massive breach:
👉 16 billion usernames and passwords were leaked—including data from Apple, Google, Facebook, LinkedIn, and more.

Even if you’ve been careful in the past, it might be time to fine-tune your digital security.

Here’s what we recommend:
⚡️ Update your passwords—especially for Meta Business Manager, Instagram, Facebook, LinkedIn, and TikTok

⚡️ Turn on two-factor authentication (2FA) if it’s not already set up

*Forbes Article Linked In Comments*

20/06/2025

Cybersecurity researchers just uncovered one of the largest data breaches ever—and it's not just old data...

We’re all about helping you show up online—but that means keeping things protected behind the scenes too.

This week, cybersecurity researchers uncovered a massive breach:

👉 16 billion usernames and passwords were leaked—including data from Apple, Google, Facebook, LinkedIn, and more.

Even if you’ve been careful in the past, it might be time to fine-tune your digital security.

Here’s what we recommend:

⚡️ Update your passwords—especially for Meta Business Manager, Instagram, Facebook, LinkedIn, and TikTok

⚡️ Turn on two-factor authentication (2FA) if it’s not already set up

As 16 billion credentials are confirmed as having been leaked, is it time to switch from passwords to passkeys?

01/06/2025

🥳Happy 9th Birthday Ctrl V Waterloo 🎉

As a thank you to the community they’re giving 20% off all VR sessions today AND 20% all VR sessions booked before midnight for future dates🤘

Now that’s an awesome deal you won’t want to miss!

Tag the friends you want to go with - book your future Ctrl V hangout before midnight and get 20% off the entire booking!

29/05/2025

🍜Missed Empty Bowls Today? You Can Still Donate!🤗

Head to The Food Bank of Waterloo Region’s page, and click the link in their bio or foodbank.ca/eb to support their Empty Bowls fundraiser.

university Parker Parker

28/05/2025

👋Hey - It’s that time of year - Empty Bowls🍲

The Food Bank of Waterloo Region
Wilf's Restaurant & Bar Touques Bodega.rose Aramark of the tacos Little Mushroom Catering

28/04/2025

👉 Building trust starts with delivering VALUE first.
People don’t want to be sold to — they want to connect.

🤢 Nothing gives bigger “ick” energy than asking for a sale from someone who doesn’t even know your brand.

But when you deliver value first — and do it consistently — your ideal client will start to genuinely love your brand.

⚡️Entertain them. Teach them. Make them laugh. Inspire them⚡️

Anything that aligns with your target audience, before asking them to buy.

👉 That’s how you build real connection — and real trust — with your audience.

for family business Jess Parker

19/04/2025

Big thanks to the KW Chamber for hosting one AWESOME business expo👏🏼

💃🏼Dance is a core value at Parker Media, and it was a pleasure to get to get to dance with so many people in our business community!

Greater KW Chamber of Commerce Cambridge Chamber of Commerce The Guelph Chamber of Commerce Oxford Learning Centre Centre for Family Business construction Hampton by Hilton The Food Bank of Waterloo Region The P**p Valet Pet Waste Removal Service Waldo the Corgi Jess Parker Brady Parker Cotten-pine

16/04/2025

Still a few hours left for the KW Business Expo!One thing’s for sure, the Waterloo Region Chambers know how to put on an expo! Swing by from now until 7pm for free samples, business networking, and of course a whole lot of fun!

16/04/2025

The KW Expo Kicks Off 2pm today 🤘

14/04/2025

⚡️Hot take: Your follower count doesn’t matter. Your content does⚡️
👉You could have 500 followers and still hit 1M views on a single video.

Why? Because platforms are now pushing individual pieces of content, not your overall page. It’s all about engagement—not follower count.

The game has changed. Your content is what drives growth now.
Not your follower number. Not your feed aesthetic. Just… good content.

⚡️So, instead of obsessing over followers, focus on creating content people actually want to watch, like, and share. That’s how you get eyeballs on your brand. That’s how you grow🌱

We broke all this down and more on 'The Growth Engine Podcast' with ✈️ Mike Williams—chatting about what it really takes to build a brand in a digital world.

Ads Jess Parker

10/04/2025

⚡️Officially ready for the KW Business Expo next week👏🏼

Greater KW Chamber of Commerce Cambridge Chamber of CommerceThe Guelph Chamber of Commerce

Jess Parker
Brady Parker 💃🏼

04/04/2025

✨The 9-1-1 Theory: The Secret to Building Trust & Driving Sales Online✨👉If every social media post you put out there focuses solely on sales, you’re doing it wrong.

Chris Do, founder of The Futur, coined the 9-1-1 Theory, a simple yet powerful content strategy for building trust and authority online.

Here’s how it works:
⚡ 9 posts of pure value – Educate, inspire, or entertain. Teach your audience something useful, answer their biggest questions, or give them insights that position you as an expert.

⚡ 1 post about YOU – Share something personal. Your values, your story, your struggles, your wins. Show people the human behind the brand.

⚡ 1 post with an ask – This is where you can promote your offer, product, or service. Because by this point, you've earned the right to do so.

But here’s the kicker: this isn’t a “one and done” cycle. It’s a commitment. A long-term play. Just like in real relationships, you don’t ask for favors before building trust.

Most people flip the ratio—9 asks, 1 value post, and maybe 1 personal insight. And then they wonder why no one engages or buys.

If you want consistent inbound leads, if you want your audience to trust you, start applying the 9-1-1 Theory. Deliver value first, show up as a real person, and only then, make the ask.

Thoughts? Have you unintentionally been running a 1-1-9 strategy instead? 😅👇

Jess Parker