14/10/2025
⚡️Hot take: Your follower count doesn’t matter. Your content does⚡️
👉You could have 500 followers and still hit 1M views on a single video.
Why? Because platforms are now pushing individual pieces of content, not your overall page. It’s all about engagement, not follower count.
The game has changed. Your content is what drives growth now.
Not your follower number. Not your feed aesthetic. Just… good content.
⚡️So, instead of obsessing over followers, focus on creating content people actually want to watch, like, and share. That’s how you get eyeballs on your brand. That’s how you grow🌱
We broke all this down and more on 'The Growth Engine Podcast' with ✈️ ✈️ Mike Williams, chatting about what it really takes to build a brand in a digital world.
Jess Parker