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Twirp Communications Inc.

UNDERcomplicating social media marketing for smart, successful knowledge-based small businesses.

25/09/2025

“You keep using that word. I do not think it means what you think it means.” If your “strategy” keeps turning into busywork, it is time to change the playbook.

Meet the Flawsome Post Coach, a custom GPT that works like a pocket coach. It spots the block, mindset or tech, then walks you through it so you actually ship something real today. We'll take you from "inconceivable" to"conceived".

What it does for you:
📌You tell it what is stuck, it shows you a way through.
📌You pick your vibe for today, bold, tender, spicy, quiet, or sarcastic.
📌Together you draft, refine, and, if you want, hit publish on one solid post.

Prompts match your voice, not some guru’s checklist.

If rules make you itch, if you prefer quiet confidence over shouting, if your neurodivergent brain wants clarity without a cage, this will feel like relief.

It is free right now. Just comment below and ask for the link and I'll personally DM it to you.

23/09/2025

I found this quote in 's email this morning (I was a bit late getting to it) and it really hit me as a great anti-hero statement.

When you dull yourself down to be palatable to everyone, you're missing out on those amazing relationships and clients who would appreciate your weird quirks, your niche hobbies, and your love of bright colours.

One perfect-fit client is better than thousands of people who choose someone else.

22/09/2025

If you’ve ever hit “publish” on a post that you knew might ruffle feathers — not because you wanted attention, but because someone had to say it — you might be a Contrarian Commentator.

This archetype doesn’t exist to stir the pot for fun. They do it because the pot is full of stale advice, lazy thinking, and bandwagon nonsense. I've been leaning into this energy for my "Things I can't believe I need to say in the year 2025" series of Reels.

Contrarians are more likely to challenge trends than follow them. And they’re not afraid of conflict if it leads to better conversations and smarter strategies.

Over on the blog, I'm breaking down each of the eight Anti-Hero Social Media Marketer Archetypes. If you want to know what makes the Contrarian Commentator tick, head on over to the blog and find this post.

If you’ve ever felt like the only one in your industry asking, “Wait… are we sure this makes sense?” this one’s for you.

Get the link in the first comment.

18/09/2025

Intimidated by the blank page in front of you? “Say hello to my little friend.”

Meet the Flawsome Post Coach, my custom GPT that kicks creative blocks out of your way. No hacks. No 47-point content calendar. One honest post, finished.

Here is how it works:

📌Tell it what is tripping you up, mindset or tech, and it helps you move through it.
📌Pick the vibe that fits your mood today, bold, tender, spicy, quiet, sarcastic.
📌It coaches you to create, and if you want, publish a single post fast.

You get prompts that meet you where you are, not where some guru thinks you should be.

For rebels who hate rules, introverts who hate shouting, and neurodivergent brains that want clarity without rigidity, The Flawsome Post Coach is your ally.

Did I mention it's currently FREE?

Just comment below that you want to try it and I'll send you the link...manually...no automation here.

15/09/2025

If your social strategy looks more like a test lab than a vision board, you might just be a Rebellious Innovator.

This Anti-Hero doesn’t wait for permission, approval, or a perfect case study. They build what doesn’t exist yet...then test it, refine it, and ship it while everyone else is still debating what font to use.

Sound familiar? Then this blog post was written for you.

➡️ Read the full breakdown of the Rebellious Innovator Anti-Hero Social Media Marketer on the blog. Link in the first comment.

09/09/2025

Want more LOCAL customers to find you online?

If your business serves a specific area (like Halifax, Bedford, or anywhere you can point to on a map), this carousel is for you.

I’ve rounded up 7+1 practical ways to help you get seen online by the people who can actually buy from you. These are real-world, tried-and-true strategies for local small business owners, like:

🧁 A home baker selling treats across Dartmouth
🪴 A garden centre tucked away in Hammonds Plains
💇 A hair stylist growing their client base in Sackville
📚 Or a service-based solopreneur who just wants to book more local clients

The last tip is the most overlooked: creating engaging content that actually connects with your neighbours online. (You know, social media.) There is no magic sauce for this one, but I know you can figure it out!

And if you’re ready to ditch the random posting and start showing up with purpose, my Social Media Strategy for Anti-Heroes course walks you through how to build a realistic, repurposable strategy that actually works for your business.

No fluff. No pressure to perform. Just a clear plan to help you show up and be found.

📈 Price is going up soon. This is your nudge to get in now:
👉 twirp.ca/antihero

02/09/2025

Everyone’s screaming “Just show up online!”

Meanwhile, you’re over here quietly being the smartest person in the room...solving real problems...delivering actual value. And rolling your eyes at the performative content parade.

You’re not trying to be an influencer or a guru, you’re just trying to figure out how to post without embarrassing yourself and making your kids squint with cringe.

You might be a Reluctant Expert.

If you’ve ever said “I don’t want to be famous, I just want to be helpful,”
this archetype is going to feel like home for you.

Read the post and let me know! Click the link in the first comment.

29/08/2025

The Big Bang Theory had one of the best series finales I can remember...and it's not only because the damn elevator finally worked!

Raj finally found his confidence. Howard became a dad. Amy found her person. Leonard and Penny built a happy marriage (with a baby on the way). And Sheldon, the stubbornist of them all (how he would hate that) learned to think about others, to be grateful, and became a loving friend and husband.

Over 12 years we watched all of these characters grow. At the same time, we might be watching our own growth, or like Sheldon, we might not see it until the very end.

Here comes the pivot: Anti-Hero Social Media Marketer archetypes are kinda the same in that they can be a growth journey or your character arc. You might start as a Reluctant Expert, grow into a Contrarian, and one day step fully into Maverick energy. None of us stays stuck. Even the stubbornist among us evolves.

And that’s what makes the whole Anti-Hero ecosystem so relatable and powerful.

✨ Want to see where you fit on the Anti-Hero Compass?
📖 Read the recap blog
🌀 Explore your archetype
🎯 Or take the quiz to find your starting point

Find it all at the link in the first comment!

28/08/2025

Using my new, FREE Custom GPT “The Flawsome Post Coach”, is as close to working with me as you can get...without actually working WITH me.

I’ve specifically trained it to help you figure out why you're not posting, and to help you create a single post to publish to get you unstuck! People have been using it over the Summer and finding it super helpful in getting past that Summer slowdown of creativity.

Want to try it? Comment below and I'll DM you the link!

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+1 902-240-3702

Website

https://www.twirp.ca/

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My WHY

I empower entrepreneurs to share their stories on social media so they can grow a business that facilitates living their best life.

“Best life” means different things to different people. Here’s what it means at Twirp. Well, first, it DOESN’T mean a life full of expensive stuff. I’m not here to help you make millions of dollars just so you can have a mansion and fancy cars, baubles and beach houses. Sure that stuff is nice, but that’s just stuff.

Your “best life” is the lifestyle you truly desire to live. Maybe it’s spending more time with family, or more time at the beach. Your best life is doing work you’re truly meant to do and enjoying it. It’s spending less time doing the necessary work and more time doing the fun stuff. Less time “in your business” and more time in your zone of genius.

Pretty lofty goals for a “social media consultant” right?