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ASI/ASI Canada is the largest media and marketing organization serving the advertising specialty ind

26/08/2026

Leaders in Canadian promo express concern about the ongoing tariff uncertainty between Canada and the U.S.

The new 50% duties on Canadian products and Canada’s planned reciprocal levies on American imports is causing whiplash and uncertainty ahead of the Q4 gifting season.

24/08/2026

The promo industry mourns the loss of Rob Watson, CEO of Counselor Top 40 supplier Vantage Apparel (asi/93390; Canada, 93391) and a Counselor Power 50 member, who passed away suddenly on Friday, Aug. 21. He was 48.

Watson was the CEO of the Counselor Top 40 supplier and a member of Counselor’s Power 50 list.

14/08/2026

Sad news to report this week - Ian McLearon, director of client services for BDA Canada, part of Counselor Top 40 distributor BDA (asi/137616), has passed away. He was 56. Industry members shared with Counselor their heartfelt sentiments about a beloved and respected leader in the industry whose career spanned more than 30 years.

McLearon was the director of client services at the Counselor Top 40 distributor’s Canadian division.

01/07/2026

Breaking news today: Counselor Top 40 supplier PCNA (asi/66887) has named Josh Militello CEO, effective July 13. He succeeds Counselor Power 50 member Neil Ringel, who is retiring but will remain actively involved as an adviser and member of the Board of Directors.

Neil Ringel is retiring after seven years with the company but will remain active as an adviser and member of the Board of Directors.

30/06/2026

🌏 Cooks Who Feed (asi/46526) in Ontario provides safe paid employment to women in India while producing sustainable kitchen linens for retail and corporate gifting.

In 2019, Seema Sanghavi created the Ontario-based company that makes sustainable kitchen linens to help women in India find paid work.

22/06/2026

We're honored that Damola Adamolekun will be joining us as the keynote speaker at ASI Chicago next month. Register here! https://registration.experientevent.com/showASC261

Damola Adamolekun, who will be the keynote speaker at ASI Show Chicago in July, talks about the power of “red carpet hospitality,” building company culture and maintaining consistent messaging across channels.

20/04/2026

Breaking news today: Promo distributors grew sales by 1.8% YOY in Q1 - down from 5.1% YOY growth in Q4 2025, due to a slew of factors. “You’ve got geopolitical uncertainty that shows no end in sight," Chris Sinclair of Brand Blvd (asi/145124) told Tara Lerman of Counselor magazine. "Then, layer onto that a massive change of impossible-to-keep-up-with AI, and there’s a lot of uncertainty. It’s made people a little bit edgy."

Promo industry sales rose 1.8% in Q1 2026 as inflation, the Iran conflict and tariff uncertainty impacted distributor confidence, ASI Research finds.

13/04/2026

Counselor has unveiled its 2026 Best Places to Work list -- including Canadian firms Fairware (asi/191452), Genumark (asi/204588) and Spector & Co. (asi/88660).

The 80 companies that make up this year’s list prove that caring, collaboration and flexibility are key to building a winning workplace.

27/03/2026

ASI President and CEO Tim Andrews retires this week after 23 years of service to the company. He recently sat down with ASI Senior Vice President Michele Bell for one last interview.

After his 23-year tenure, ASI president and CEO Tim Andrews reflects on his long run, strong finish and the discipline to stop at the right time.

26/03/2026

Counselor Executive Editor Theresa Hegel recently spoke with Andrew Kelly of Counselor Top 40 distributor Overture Promotions (asi/288473) and Laura Smith of Storm Creek (asi/89879) about the recent ASI/PPAI Carbon Impact Study, which measures promo’s carbon impact against other advertising mediums.

Andrew Kelly of Overture Promotions and Laura Smith of Storm Creek share their reactions to the study, which measures promo’s carbon impact against other advertising mediums. Here, they discuss what the industry must do to keep the positive momentum going.

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