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07/07/2025

SEO attribution in 2025: Why it’s broken and what you can do

For years, SEO professionals have worked hard to earn a seat at the table.
We’ve built dashboards, reported wins, and tried to translate complex user journeys into something business leaders could understand.
We’ve tried – sometimes desperately – to connect the dots between what we do and the results the business sees.
Now those dots are disappearing.
Attribution has never been easy in SEO.
And today, it’s becoming nearly impossible.

SEO attribution is collapsing in the AI era. Learn what's changing, why it matters, and how to rethink measurement.

04/07/2025

Wishing all of our American friends and followers a safe and Happy Independence Day !

01/07/2025

Wishing all of our Canadian friends and followers a safe and Happy Canada Day !

27/06/2025

From Search To Discovery: Why SEO Must Evolve Beyond The SERP ( via Alex Moss )

The search landscape undergoes its biggest shift in a generation.
If you’ve been in SEO long enough to remember the glory days of the all-organic search engine results pages (SERP), you’ll know how much of this real estate has been gradually taken over by paid ads, other first-party products, and rich snippets.
Now, the most aggressive transition of all: AI Overviews (as well as search-based large language model platforms).
At BrightonSEO last month, I explored how this evolution is forcing us to rethink what SEO means and why discoverability, not just ranking, is the new north star.

Search behavior is shifting fast. Here's what it means to win visibility in the age of AI Overviews and assistant engines.

23/06/2025

HTTP Status Codes Google Cares About (And Those It Ignores) ( via Matt Southern )

Google’s Search Relations team recently shared insights about how the search engine handles HTTP status codes during a “Search Off the Record” podcast.
Gary Illyes and Martin Splitt from Google discussed several status code categories commonly misunderstood by SEO professionals.
Learn how redirects, 1xx codes, and network errors impact your site's performance.

Google's Search Relations team shares which HTTP status codes matter most for SEO. Learn how redirects, 1xx codes, and network errors impact your site's performance.

20/06/2025

The Intersection Of Video SEO And Social Media: Tactics To Win

Video content is now a driving force behind consumers’ attention in today’s digital era.
Gone are the days of simple blog posts and stock images.
Social media has transformed what entices clicks, follows, and likes, displaying a consistent stream of highly engaging visual content for users to sift through.
In this post, we will uncover the tried and tested tactics necessary to capture attention, prompt clicks, encourage engagement, and ensure your video shows up when people search for your products or services.

Discover how video SEO and social media work together to boost visibility, drive engagement, and turn your videos into powerful marketing.

16/06/2025

Google & Apple Maps: 20% of Local Searches Now Start Here ( via Matt Southern )

New research shows that map platforms have become key search engines for local businesses.
One in five consumers now searches directly in map apps instead of traditional search engines.
BrightLocal’s Consumer Search Behavior study found that Google, Apple, and Bing Maps make up 20% of all local searches.
This is a big part of search traffic that many marketers might be missing in their local SEO plans.

Map platforms like Google, Apple, and Bing Maps now drive 20% of local searches, according to new research.

15/06/2025

Happy Fathers Day !

13/06/2025

Ask An SEO: How Do I Rebuild My Website After A Dispute With The Hosting Company? ( via Helen Pollitt )

The question today comes from Raoof, who asks:
“I completely lost my website due to financial disputes with the hosting company. I have no backup and the only thing I have left is a domain.
I am currently preparing a new website with the previous content and theme. Can I use the previous domain or not? What is your suggestion?”
This is a difficult, but not uncommon, issue to face. You invested time, money, and resources in creating your website. To lose it is highly frustrating.
From an SEO perspective, it might feel like all is lost – the topical authority, the backlinks, your high-performing content.
But don’t worry, it’s not! I’m going to take you through a few steps to recover as much of your website and previous rankings as possible.

A hosting dispute may have wiped your site, but not all is lost. Here’s how to recover content, rebuild authority, and reclaim rankings for your domain.

09/06/2025

HTTP Status Codes Google Cares About (And Those It Ignores)

Google’s Search Relations team recently shared insights about how the search engine handles HTTP status codes during a “Search Off the Record” podcast.
Gary Illyes and Martin Splitt from Google discussed several status code categories commonly misunderstood by SEO professionals.
Learn how redirects, 1xx codes, and network errors impact your site's performance

Google's Search Relations team shares which HTTP status codes matter most for SEO. Learn how redirects, 1xx codes, and network errors impact your site's performance.

06/06/2025

11 Lessons Learned From Auditing Over 500 Websites ( via Olga Zarr )

After conducting more than 500 in-depth website audits in the past 12 years, I’ve noticed clear patterns about what works and doesn’t in SEO.
I’ve seen almost everything that can go right – and wrong – with websites of different types.
To help you avoid costly SEO mistakes, I’m sharing 11 practical lessons from critical SEO areas, such as technical SEO, on-page SEO, content strategy, SEO tools and processes, and off-page SEO.
It took me more than a decade to discover all these lessons. By reading this article, you can apply these insights to save yourself and your SEO clients time, money, and frustration – in less than an hour.

After auditing hundreds of websites, the most frequent or significant problems are not complex technical SEO issues. Read on and learn what truly works.

02/06/2025

13 Essential On-Page SEO Factors You Need To Know ( via Loren Baker )

On-page SEO is fine-tuning various website components to help search engines crawl, understand, and rank pages for relevant queries.
While off-page factors like backlinks and brand signals are critical, optimizing on-page elements lays the groundwork for maximizing search visibility.
Beyond the content itself, on-page factors signal a page’s relevance and quality. The website architecture, including site speed, mobile-friendliness, and URL structures, impacts on-page SEO.
This guide explores 13 essential on-page SEO elements, from E-E-A-T and keyword semantics to HTML tags and site architecture.

Maximize your search visibility with on-page SEO. Learn about the factors that impact website rankings, from content optimization to site speed and mobile-friendliness.