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We uncover and share the "bold vision, brand new ideas" of Canada's national marketing community.

Strategy™ uncovers and shares the “bold vision, brand new ideas” of Canada’s national marketing community. We deliver on this tagline via the monthly strategy magazine, strategy events, as well as various initiatives with industry partners – from the CASSIES to our presence at Cannes.

05/06/2025

31/01/2025

2025 AToMiC Awards: 57 campaigns are on the nominee list and 24 agencies are up for an award. Check out the shortlist here:

https://strategyonline.ca/2025/01/31/strategy-2025-atomic-shortlist/

30/01/2025

Research reveals that 70% of Canadians are worried about the effects of hateful online content on children. That and other alarming statistics have informed White Ribbon’s latest PSA.

https://strategyonline.ca/2025/01/30/white-ribbon-my-friend-max-hate/

29/01/2025

Rascals to parents: “You used to see your friends, and now you spend all your free time cleaning someone’s rear end." For more on the diaper brand's campaign, check here:

https://strategyonline.ca/2025/01/29/how-tiktok-favourite-rascals-is-shaking-up-the-unexciting-diaper-space/

28/01/2025

McDonald’s Canada has appointed Francesca Cardarelli as chief marketing officer, while former CMO Alyssa Buetikofer joins the brand's U.S. team.

https://strategyonline.ca/2025/01/27/francesca-cardarelli-mcdonalds-canada/

27/01/2025

Daniel Shearer has been named chief marketing officer for virtual care provider Maple.

https://strategyonline.ca/2025/01/27/breaking-maple-daniel-shearer-cmo/

24/01/2025

Kevin McHugh has been named Dentsu Canada's new CSO.

https://strategyonline.ca/2025/01/24/dentsu-canada-kevin-mchugh-cso/

23/01/2025

Denny's to Canadians: We're Canadian. Here's why the restaurant chain is singing “Oooooh Canada.”

https://strategyonline.ca/2025/01/23/dennys-wants-canadians-to-know-its-also-canadian/

20/01/2025

Icebergs. Whales. And... check out what shaped Newfoundland and Labrador Tourism's 2025 marketing campaign.

https://strategyonline.ca/2025/01/20/nl-tourism-2025-campaign-the-reason/

17/01/2025

In what she calls a "bittersweet decision," Ola Machnowski is moving on from her role as head of marketing for Hershey Canada.

https://strategyonline.ca/2025/01/16/hershey-canada-ola-machnowski/

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