Strategy

28/03/2025

31/01/2025

2025 AToMiC Awards: 57 campaigns are on the nominee list and 24 agencies are up for an award. Check out the shortlist here:

https://strategyonline.ca/2025/01/31/strategy-2025-atomic-shortlist/

30/01/2025

Research reveals that 70% of Canadians are worried about the effects of hateful online content on children. That and other alarming statistics have informed White Ribbon’s latest PSA.

https://strategyonline.ca/2025/01/30/white-ribbon-my-friend-max-hate/

29/01/2025

Rascals to parents: “You used to see your friends, and now you spend all your free time cleaning someone’s rear end." For more on the diaper brand's campaign, check here:

https://strategyonline.ca/2025/01/29/how-tiktok-favourite-rascals-is-shaking-up-the-unexciting-diaper-space/

28/01/2025

McDonald’s Canada has appointed Francesca Cardarelli as chief marketing officer, while former CMO Alyssa Buetikofer joins the brand's U.S. team.

https://strategyonline.ca/2025/01/27/francesca-cardarelli-mcdonalds-canada/

27/01/2025

Daniel Shearer has been named chief marketing officer for virtual care provider Maple.

https://strategyonline.ca/2025/01/27/breaking-maple-daniel-shearer-cmo/

24/01/2025

Kevin McHugh has been named Dentsu Canada's new CSO.

https://strategyonline.ca/2025/01/24/dentsu-canada-kevin-mchugh-cso/

23/01/2025

Denny's to Canadians: We're Canadian. Here's why the restaurant chain is singing “Oooooh Canada.”

https://strategyonline.ca/2025/01/23/dennys-wants-canadians-to-know-its-also-canadian/

20/01/2025

Icebergs. Whales. And... check out what shaped Newfoundland and Labrador Tourism's 2025 marketing campaign.

https://strategyonline.ca/2025/01/20/nl-tourism-2025-campaign-the-reason/

17/01/2025

In what she calls a "bittersweet decision," Ola Machnowski is moving on from her role as head of marketing for Hershey Canada.

https://strategyonline.ca/2025/01/16/hershey-canada-ola-machnowski/

17/01/2025

Meet the 2025 co-chairs & jury! 👏

They are ready to review the top work aimed at Canada's diverse communities. Final call to get your projects in before the rates go up!

⏰️ Regular deadline: Friday, Jan 17th, 5PM ET | ENTER NOW
🔗 For category & entry info, check out the link in bio.