Phreeagent Creative Media

08/07/2025

Some stories sneak up on you — even when they’ve been growing beside you all along.

I’ve known Jayme McKillop - RE/MAX Vernon Jayme McKillop for a few years now. We first met through music — both of us passionate artists before anything else. From there, we kept running into each other at local events, community fundraisers, and arts nights — the kind of connections that quietly deepen over time.

When Jayme became a real estate agent, another thread tied us together: long-standing family roots in real estate, on both sides. Both of our fathers have been in the business for decades — hers here in Vernon, mine out east. That shared history gave us another layer of understanding, one that only recently came full circle.

We’d chat now and then about the industry — but it wasn’t until I sat down to interview her for this video project that I realized how much I didn’t know.

We filmed in the Cambium Orchard neighbourhood — a spot with deep personal roots for her — and peeled back the layers. We got into everything: food security, affordable housing, gardening, trail running, dogs, Okanagan life, arts, and culture. And through it all, one thread ran strong: community. Her years of service. Her drive to give back. The values her mom taught her — not passed down like a legacy, but lived and practiced, still today.

I wasn’t in tears, but I’ll admit it — I got choked up editing. Teary, even. It’s not every day you get to help tell a story that feels this close to home.

These are the kinds of projects that remind me why we do what we do at Phreeagent.
They connect people and place.
They celebrate milestones — like 10 years of Jayme representing Vernon in real estate.
They shine a light on what matters — and sometimes, they show us what we didn’t realize we’d been standing beside the whole time.

In fact, after all these years of friendship, it wasn’t until filming this piece that Jayme discovered I was once a real estate agent too.

Even among friends, there’s always more to the story.
Thank you for trusting us with your story Jayme.

Watch the video, and see why this one left a mark.
This is the Phreeagent effect.

24/06/2025

Phreeagent Turns One (And I Almost Missed It)

Turns out, our anniversary passed without me even realizing—until LinkedIn started sending me congrats messages and people began reaching out. That’s when it hit me: Phreeagent Creative Media just turned one, and at the same time, I’ve officially been in video production for 20 years.

Back in 2005, I started as a producer at Ace Film Company, and co-founded Ocean Media BC with Darko ŠikmanSikman in Vancouver. After moving to the Okanagan and working with Sproing for almost a decade, I started Phreeagent last year. Since then, I’ve had the chance to collaborate on all kinds of projects, with amazing people. And now, leading Phreeagent in Vernon, BC, I get to continue doing the kind of work I love—with the kind of clients who truly get it.

It’s been a packed and rewarding first year.

Some highlights from Year One:

Edited the documentary Horsewomandoc, produced for STORYHIVE TELUS with artist Mariel Belanger

Worked with the Fresh Outlook Foundation twice, documenting their C.A.R.E. events and climate action work by our local students

Produced brand and podcast content for clients including Cabin Resource Management UltraDeck, SASCU City of Vernon - Local Government Intimate Wellbeing Transistor.fm Feed Your Soul, Wesmont Group Lekker Land Design and many more

Collaborated with the Community Foundation North Okanagan and Purppl on a local impact video tied to the documentary screening of Uncharitable Movie

Nominated for Best New Business by the Greater Vernon Chamber of Commerce —a huge honour in our first year

And yes, we still managed to have fun on set—because when people feel comfortable and confident, the best stories come out naturally

If you’ve seen our short video “In My Own Words”, you’ll know what we’re all about: real stories, relaxed sets, and clients who become collaborators. That’s the Phreeagent way.

Grateful, Always

To every client, partner, and creative we’ve worked with—thank you.

To Randi Buerfeind — our drone pilot/videographer/photographer and steady force behind the scenes—couldn’t have done it without you. Thank you Keli Westgate and Ben for your love and support. And to everyone who’s messaged, shared, or supported us this past year: we see you and appreciate you.

THANK YOU! ❤️

Here’s to Year Two. More stories. More collaborations. More creative freedom.

— Joe “the Phreeagent” Pinheiro

10/06/2025

New Phree Press is live! 🎥
From celebrating 10 years of Jayme’s journey, to climate action collabs, political storytelling, and student-powered change — we’ve been keeping busy telling stories that matter. Take a peek at what we’ve been up to ⬇️
👉 phreeagent.com/news

Phree Press Headlines 10 Years of Jayme Marking a decade of growth, change, and lessons learned Jayme McKillop brought us in to help tell the story of her last decade — a deeply personal and reflective video marking ten years of not only real estate but community love. Growth, change, and lessons ...

20/05/2025

Welcome to Cabin!

No glass ceilings, no limits—just a team that supports your growth.

Forestry, Environmental, Geospatial, Recreation, Heritage, and Wildfire!

There’s a difference between companies that talk about culture… and ones that live it. Cabin Resource Management is the real deal.🌲

When I had the chance to work with Cabin to help tell their story, I got a sneak peek behind the scenes—and what I found was exactly what you see in the video: authenticity, passion, collaboration, and a real connection to purpose. From the forest to the field to the office, the spirit of Cabin runs deep. You can feel the respect for the work, the land, and each other.

More and more companies are coming to us to craft their About Us videos—not just because they need content, but because they want their authentic story told right. Our experience, creative vision, and production efficiency mean we're being trusted with longer-format storytelling projects that go beyond surface-level. It’s not just what you do—it’s why you do it. And we love bringing that to life.

This was one of those projects that reminds you why storytelling matters—and why it’s so rewarding when you’re telling a story that’s truly real.

Big thanks to the Cabin team for trusting Phreeagent to help bring their world to life.

Learn more about their work at cabinworks.ca

13/05/2025

Feed Your Soul do it today—by checking out Sareena's podcast!

I love working on projects like this. Sareena is a natural host whose energy is absolutely contagious. Her conversations glow—full of laughter, honesty, and unexpected moments of joy. I had the pleasure of working on several episodes and honestly, I’d forget I was supposed to be working—I was just in it, soaking up every word with guests like Judy Rose, Marlene Higgins, Jason Podollan, and Robynne Ouchi. And I think you will be too.

The Feed Your Soul podcast dives into the beautifully messy journey of self-discovery, and how that journey can light the way to your best life. That soul gets hungry—so feed it! These episodes are full of soulful seconds, inspiring stories, and yes—even dancing. Sareena kept the joy flowing, even when tech gremlins popped up on my end. She’s just that kind of person: finding the positive, glowing, and always moving forward.

Find Feed Your Soul on Spotify or wherever you listen.
Watch the video versions on the Storyhive YouTube channel.
And follow Sareena for updates, sneak peeks, and soulful vibes.

Thank you, Sareena, for the chance to be part of something so meaningful. Keep feeding the world that good energy. ✨

06/05/2025

Some agencies talk a big game. We just fly over it.
We climbed a mountain and flew a drone—because that’s what it takes to get the shot (and impress our moms).

For clients who want sky-high creativity, we’re your people.

30/04/2025

Anna,

Wow. What an incredible run. I felt the love in this community truly come out on this campaign. It’s truly remarkable what you accomplished in such a short time.

Thank you for trusting us to represent you and your message throughout the campaign. It was an inspiring experience, and I genuinely enjoyed every part of it.

More than that, I’m grateful to have witnessed you in action — speaking, listening, sharing, educating, and learning. Seeing how you brought so many of us together on this run was inspiring. As overused as the word may be, I felt like I saw your ‘authentic’ self, and I know you would have represented us with integrity, strength, and heart.

You were and still are the best choice.
There’s so much to be proud of. I know I am — just to have been a part of it.

Thank you again,
Joe

24/04/2025

Now live!
Please check out and follow the Feed Your Soul podcast with Sareena !

You can watch/listen to the first 4 episodes we produced together with STORYHIVE the links in this post! Some great inspiring guests and fun soulful conversations! Loved working on this podcast. Sareena is a natural! ❤️🎙️🎥

22/04/2025

Happy Earth Day.
We’ve come a long way. But we’re not there yet.

Today’s a reminder of how much beauty we still need to protect — and how much work still lies ahead. Climate change isn’t waiting. Neither should we.

It’s a critical time to keep the pressure on — to demand action from our leaders, not idling like a gas-guzzling engine stuck in neutral.

The climate is changing faster than the conversations.
It’s time to move — not idle. Time to build, heal, protect.
Time to fight for the Earth we still have, and the one we owe the future. 🌱

22/04/2025

Funny how things come full circle. 🎸

I first met Lance Oscar Carr Make Music Here back when he was living right here in Vernon, BC—an incredible guitarist, teacher, and all-around creative. Fast forward a few years, and now he’s doing his thing over in Victoria, helping people fall in love with music every day.

From the Okanagan to the Island, we reconnected to put this video together for his business. Lance sent me a bunch of raw footage and photos, I pulled the story together, coached him through recording his voiceover remotely, and—boom—this project came to life.

This kind of collaboration, even across miles, is what it’s all about for me. Creativity, connection, and a little bit of magic. Lance is truly a gifted and passionate musician with an infectious musical energy!

Check out Lance’s work at makemusichere.com if you’re feeling the pull to pick up a guitar.

22/04/2025

Get out and Vote this Election!

15/04/2025

Spring came in hot—like, "booked and blessed" kind of busy. We've been chasing stories, meeting amazing new clients who light up the room and the frame, and filming in the kind of Okanagan scenery that makes you stop mid-shot just to say “holy #$%!.”

Meanwhile, the world’s doing its chaotic thing—drama to the south, election buzz here at home—but take a breath. Step outside. Feel the air shift. Look up.

This is your reminder to rise above the noise.
Fly a little higher.
We did—check the view.

🎥🌿