Sofie Andreou & Associates

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Sofie Andreou & Associates Helping businesses Leverage the Power of Digital Marketing through training and services. Power by Sofie Andreou. That feeds our strategy and planning session.

In the area of digital marketing, we start most relationships by helping you create your competitive strategy & plan. I do this by first conducting a competitive digital marketing audit & action plan for you. Next, if it makes sense, I help you discover what you are best at and either we train or help you outsource the rest! I provide digital marketing training, plus we are a full-service digital

marketing agency. By full-service agency, I mean we will pop in and capture materials we can then use as your social media posts! I am the author of the Your Social Marketing Strategy & Plans Books, Webinar & Video series. I am continuing evolving it and deliver it 100s of professionals monthly, mostly virtually these days. Our Digital Marketing Services include Digital Marketing Strategies & Audits, Digital Marketing Plans, Training, Video Tutorials, Certification, Courses, Google 360 Photos e-Commerce Website, Social Selling, Google Listing, SEO Google Listing ... Posting & Training. From 2002 to 2019 I created and delivered the "sold out" third-year class, Online Marketing Principles, at Trent University. I was lucky enough to have over 3000 students in my class in that time. As the demands of my own clients increased, I evolved those materials and now deliver my course to business professionals as Digital Marketing Courses and Certification. I am proud to be recognized as a digital marketing leader in various groups including; Economic Development, Chambers of Commerce, small business enterprise centers, fortune 500 companies and the online business community. My practice is focused on digital marketing training for both small, large, local and international companies. Regularly, I have been asked to appear on regional television shows to speak as the local expert providing updates on digital marketing as it impacts business practices of all sizes. I holds my undergraduate degree in Computer Science and my Masters of Engineering in Information Systems from the University of Toronto. I have had the pleasure of being the Chair of the award-winning Bears' Lair Entrepreneurship Competition, on the Board of Directors for the Women's Business Network of Peterborough, a Director of BREI Business Retentions & Expansion International, a Judge of EDCO's Economic Development Council of Ontario Annual Marketing Awards, a founding member of StartUpPeterborough, a member of the Peterborough Chamber of Commerce Board of Directors and currently a founder of FemSteamPtbo. My husband is my partner in our company. We seem to always be working, even when we're camping in our VW Bus with our two dogs! I get my balance by being outside, either kayaking or hiking with my man and my two dogs, Ruby & Lady.

28/08/2025

AI Chatbot Implementation That Delivers Results
Let me help you bring intelligent automation to life. With our proven 5-step AI Chatbot implementation process, we’ll design and deploy a custom solution tailored to your business needs.

Whether you're looking to:
Empower your team with instant access to critical information
Engage website visitors with smart, conversational experiences
Or convert Messenger interactions into loyal, paying customers
—we’ll build the right tool to make it happen.

Our chatbot solutions are designed to delight users, streamline workflows, and drive measurable growth. From strategy to launch, we handle everything so you can focus on what matters most: your business.

Ready to learn about marketing with AI?Join me tomorrow, Wednesday, at 3pm to 4pm for my AI Marketing Webinar.In just on...
19/08/2025

Ready to learn about marketing with AI?
Join me tomorrow, Wednesday, at 3pm to 4pm for my AI Marketing Webinar.

In just one hour, I’ll show you:
– How AI sharpens your strategy & reveals growth opportunities
– Tools to understand client behaviour & competitor weaknesses
– AI-powered content creation: videos, images & posts your market actually wants

💻 $39 includes video replay + supporting resources (so you can rewatch & apply at your own pace).

If you would like more in depth training and solutions, there are many options, like the 6 week online Micro-Credential Trent University course starting Sept 16th!

Find out more:
sofieandreou.com/ai-webinars

Just to clarify.. I've been hearing some confusion..  To be clear, GPT-5 is Inside Microsoft Copilot!Copilot is powered ...
13/08/2025

Just to clarify.. I've been hearing some confusion..
To be clear, GPT-5 is Inside Microsoft Copilot!
Copilot is powered by GPT-5: Microsoft is using GPT-5 as the underlying intelligence in Copilot. So when you're chatting with Copilot, you're already benefiting from GPT-5’s advanced reasoning and capabilities. (Which rock!)

Seamless experience: You stay within your Microsoft’s ecosystem (like Word, Excel, Edge, or Windows), and GPT-5 is working invisibly to enhance your experience—whether you're creating power points, spreadsheets, documents, code or chatting, using GPT-5 behind the scenes to give you smarter, more helpful responses.

🧠 What GPT-5 Brings to the Table
Better reasoning: It’s more capable of understanding complex questions and giving thoughtful, accurate answers.

Task-specific intelligence: GPT-5 can adapt to different contexts—whether you’re a developer writing code or a student writing an essay.

Efficiency: It’s designed to be fast and smart, so it can handle different types of tasks without slowing you down.

So in short: you're not flipping away from Copilot to use ChatGPT-5 and coming back. You're staying in Copilot, and GPT-5 is the brain behind it.

Think of it like upgrading the engine in your car—you’re still driving the same car, but now it’s faster and smarter.

Category: AIAugust 7, 2025 Microsoft incorporates OpenAI’s GPT-5 into consumer, developer and enterprise offerings By Elliott Smith Today Microsoft is incorporating GPT-5, OpenAI’s best AI system to date, into a wide variety of its products, to bring new reasoning capabilities and improvements t...

In case you haven’t heard: ChatGPT just got smarter, faster, safer, easier to use — and “Googlized” (not a word… yet).La...
12/08/2025

In case you haven’t heard: ChatGPT just got smarter, faster, safer, easier to use — and “Googlized” (not a word… yet).

Last week, ChatGPT-5 was released, and it’s a big win for small businesses.
Enjoy my infographic below—I highlight five upgrades you can use today:
1) Smarter reasoning for clearer, more reliable answers.
2) Auto-routes simple vs. complex tasks (no guessing or model juggling).
3) Custom personalities for on-brand writing
4) Google integration (Gmail/Calendar/Contacts/Drive) for real context.
5) Safer, more balanced outputs for business use.

More details and references are on my website, too!
https://www.sofieandreou.com/single-post/chatgpt-5-5-game-changing-business-upgrades

Brilliant! Time travel into the future Sam Altman is building… Interview with Sam Altman, the CEO of OpenAI, the company...
11/08/2025

Brilliant! Time travel into the future Sam Altman is building…

Interview with Sam Altman, the CEO of OpenAI, the company behind ChatGPT. They’re trying to build a “superintelligence” that could far exceed humans in almost every field – and they just released their most powerful tool yet, GPT-5.

"A few years ago, that would’ve sounded like science fiction! Not anymore. In fact, they’re not alone. We’re in the middle of the most high stakes global race any of us have ever seen. Hundreds of billions of dollars and an unbelievable amount of human work…

It’s a profound moment. Most people never see a huge technological shift like this in their lives and it’s happening all around us right now. So in this conversation, I’m going to try to time travel into the future with Sam Altman, to see what he’s trying to build… so you and I can really understand what’s coming.

Welcome to HUGE* Conversations.

Chapters:
0:00 What future are we headed for?
2:06 What can GPT-5 do that GPT-4 can’t?
6:57 What does AI do to how we think?
10:52 When will AI make a significant scientific discovery?
13:09 What is superintelligence?
16:17 How does one AI determine “truth”?
18:35 It’s 2030. How do we know what’s real?
21:20 It’s 2035. What new jobs exist?
24:02 How do you build superintelligence?
26:00 What are the infrastructure challenges for AI?
28:18 What data does AI use?
29:50 What changed between GPT1 v 2 v 3…?
32:55 What went right and wrong building GPT-5?
35:40 “A kid born today will never be smarter than AI”
37:57 It’s 2040. What does AI do for our health?
40:00 Can AI help cure cancer?
41:10 Who gets hurt?
43:00 “The social contract may have to change”
45:22 What is our shared responsibility here?
49:21 “We haven’t put a s*x bot avatar into ChatGPT yet”
51:40 What mistakes has Sam learned from?
53:10 “What have we done”?
57:40 How will I actually use GPT-5?
59:40 Why do people building AI say it’ll destroy us?
1:03:16 Why do this?"

We’re about to time travel into the future Sam Altman is building… Subscribe for more optimistic science and tech stories.I interviewed Sam Altman, the CEO o...

I’m excited to share two AI learning opportunities you might find valuable:(i) A practical webinar series 3pm Wednesdays...
29/07/2025

I’m excited to share two AI learning opportunities you might find valuable:

(i) A practical webinar series 3pm Wednesdays in August (attend one or all)
(ii) A self-paced AI Micro-Credential course at Trent University starting mid-September

Both are designed to be personalized to your goals, while staying flexible, hands-on, and solution-oriented — with no tech background required.

(i) Quick AI Webinar Series – Wednesdays at 3 p.m. in August
(Includes recordings and materials)

This is a series of 1-hour live webinars every Wednesday in August at 3 p.m. Each session is short, practical, and personalized to your business needs. Attend one or all four — and if you can’t make it live, no worries, you’ll receive the replay and resources afterward!
Topics:
August 6 – Unlock Your AI 101 Success in Just 3 Steps: Discover What It Is, Why It’s Essential & How to "Speak" to AI to Get Results
August 13 – Boost Productivity with AI: 5 Time-Saving Tools You Can Use Right Now
August 20 – 7 AI Tips to Ignite Your Marketing: Videos, Reach, Messaging, Competitive Analysis, Social Media, Blogs & Emails
August 27 – Meet AI, Your New Team Member! Create Simple Chatbots, Workflows, and Agents in 5 Easy, Code-Free Steps
More info & registration:
https://www.sofieandreou.com/ai-webinars

(ii) Trent University AI Micro-Credential

Starts September 16 – Self-paced, 6 weeks

If you’re ready to go deeper, I am proud to be offering the AI for Business Leaders Micro-Credential Course through Trent University. This fully online program is designed for professionals and organizations ready to implement AI — no tech background needed!

I personalize the course based on participants’ needs and goals, and your final project will be an AI solution you can use immediately in your business or organization.

Covers all webinar topics — and much much more

Includes live demonstrations and a hands-on final solution of your choosing, that you can implement right away back at work.

Access to all materials for 12 months, with updates
Earn a Trent University AI Credential Badge
Full details & registration
https://www.trentu.ca/careerspace/artificial-intelligence-ai-business-leaders

Let me know if you have any questions — I’d love to support your journey into AI!
Wishing you and yours a safe and memorable summer,
Sofie

25/07/2025
16/07/2025

🗓️ Wednesday, August 13 | 3–4 PM EDT 🚀 Boost Productivity with AI – 5 Time-Saving Tools You Can Use Right Now

Hi! I’m Sofie Andreou, host of the 123 Digital Power workshops and webinars, and I’m inviting you to a practical, demo-filled hour that shows how AI can lighten your digital workload.

💡 From emails to spreadsheets, docs, design, and team collaboration — see how AI helps you get more done, faster. No fluff, just high-impact tools you can start using today.

🎥 All webinars are recorded, so even if you can’t join live, you won’t miss a thing.

👉 Learn more or register now: https://www.sofieandreou.com/ai-webinars

Let’s power up your productivity with AI!

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Digital Tools & Marketing Power! Agency & Trainers!

Would you like to INCREASE sales while DECREASING marketing costs?

We help you with the 1, 2, 3’s of Digital Power! We offer business consulting sessions in the area of competitive marketing analysis, marketing strategies, marketing training and marketing plans. We provide ongoing digital marketing services including social media content & posting and google listing management!

Our approach is realistic and sustainable. Leading to immediate results.