Sofie Andreou & Associates

15/07/2025

🚀 AI August Wednesdays Kick Off! Hi, I'm Sofie Andreou, host of the 123 Digital Power workshops and webinars — and I’m thrilled to invite you to our first AI August Wednesday session:

🎓 AI Essentials is the first one – How to Talk to AI & Explore the Must-Know Tools 📅 When: August 6th 🕒 Time: 3 PM to 4 PM EDT 🎥 Can’t join live? No problem — all webinars are recorded!

In just one hour, you'll learn how to confidently converse with AI and discover the tools shaping our digital future.

👉 Reserve your spot & explore the series: https://www.sofieandreou.com/ai-webinars

Let’s power up your digital know-how — the smart way.

15/07/2025

Tired of reading massive PDFs like contracts or reports?
Meet Adobe Acrobat’s brand-new safe AI Assistant — your new time-saving superpower.
In this video, Kevin Stratvert will show you how to ask questions about PDFs, summarize one or several complex documents, compare supplier contracts, analyze meetings, and even generate images — all without leaving the safety of your own Acrobat.

Whether you're on desktop, mobile, or using the browser extension, this tool makes working with documents fast, smart, and even a little fun. Kevin will also highlight some hidden Acrobat gems like Liquid Mode, Firefly image generation, and redaction tools you might be missing out on.

Host: Kevin Stratvert
Sponsor: Adobe
Watch it here:

Tired of reading massive PDFs like contracts or reports? Meet Adobe Acrobat’s brand-new AI Assistant — your new time-saving superpower. ➡️ Try it here: https...

11/07/2025

It's not that hard! Here are the 10 Steps to Future-Proofing Your Website for AI!

Since fewer people are visiting your website, and instead relying on AI for their answers, you need to make sure that AI gives all your correct answers! There are a few reliable sources AI uses that you control: your Google Listing, your YouTube videos, and your website.

So, this blog is about how to make sure that AI can indeed discover and read your website!

Here are 10 steps to ensure your website is found by AI.

Here are 10 steps to ensure your website is found by AI.
1. Think of your Website as Your Smartest Salesperson especially if you have a Chatbot built into it, check out my previous video/blog for those details!
It's often the first interaction a customer has with your brand.
To stay competitive, your site must evolve to work with AI tools, not against them.

2. Be Search-Engine and AI-Engine Ready.
AI-powered tools like ChatGPT, Gemini, Copilot, Perplexity, and others are pulling answers from websites, blogs, google listings and youtube.
So, you must ensure your website content is:
Well-structured (using headers, alt text, schema markup).
Easy to scrape and understand by machines.
Answering actual user questions in natural language.

3. Integrate AI Chat Support.
Add a chatbot trained on your site’s content (like, FAQ, policies, product info)
Check out my blog on why to add a Chatbot to your website. https://www.sofieandreou.com/single-post/if-ai-answers-everything-why-add-a-chatbot-to-your-website
Here are some of the benefits of a Chatbot:
- Provides FAST & Accurate answers and 24/7 support.
- Reduces your staff and your own burden.
- Increases conversion rates by 40%
- Increases customer satisfaction.

4. Optimize your site for Voice Search & Natural Language.
People are now “talking” to search tools.
Use conversational, question-based headlines (like, “What’s the best time to visit us?”).
Prioritize local SEO and location-based answers.

5. Make Your Site Data-Ready.
Clean, consistent data structure (product names, prices, inventory)
Prepare your site for AI-powered integrations, like:
Personalized product recommendations.
AI-generated customer emails.
Predictive analytics dashboards.

6. Content Creation Pipelines with AI.
Use tools like ChatGPT to:
Generate SEO blogs.
Update product descriptions.
Refresh old content with trending keywords
still needs human oversight — but saves tons of time.
.. See the full blog on my website...
(I'm not perfect in my digital form yet.. So, I'll continue to train digital-clone-mini-me, as my digital-self here has voice changes along the way!!)

https://www.sofieandreou.com/single-post/10-steps-to-future-proofing-your-website-for-ai

Since fewer people are visiting your website, and instead relying on AI for their answers, you need to make sure that AI gives all the your correct answers to those searching. There are actually a few reliable sources AI uses that you control, your Google Listing, Youtube videos you create and your....

10/07/2025

If AI Answers Everything and fewer people are click over to your website from search engines, why add a Chatbot to Your Website?
Here's one of my latest videos sharing 6 reasons why an AI Chatbot is one of the smartest tools you can have on your website...

With AI tools like ChatGPT offering instant answers, many business owners wonder — “If fewer people are visiting websites, why should I invest in a chatbot?”...

04/07/2025

Register at https://www.sofieandreou.com/ai-webinars
Essential Wednesday August AI Webinars:
AI For Business & Non-Profit Professionals
“1 Hour. 1 Topic. Real Impact.”
Live zoom every Wednesday at 3:00 PM (Eastern)

Make AI your smartest new hire.
Join me, a digital strategist, for this weekly live training series built specifically for small business owners and non-profit leaders who want to simplify, streamline, and grow — using AI tools that are powerful, accessible, and easy to use.

Each 1-hour session is packed with:
✅ Real-world demos
✅ Zero tech jargon
✅ Immediately useful tools and templates

​ Why Join AI Weekly?
✅ Live coaching: Ask questions and get real-time answers tailored to your work
✅ Practical topics: From marketing to automation to productivity
✅ No tech overwhelm: Friendly, guided learning — no experience needed
✅ Built for YOU: Specifically created for entrepreneurs and non-profit teams

💳 Registration Options
Choose a single session, save with the full 4-session August pass, or upgrade to include a personal 30-minute 1-on-1 strategy zoom call with Sofie. (My 1-on-1 space is limited.)

🎁 What You’ll Get
✅ Zoom link & calendar invite
✅ Session replay (available for 7 days)
✅ Downloadable notes & workbook
✅ Access to live Q&A with Sofie

🎁 Bonus: If you booked the 1-on-1 strategy call, you’ll receive a separate email to schedule it (my 1-on-1 space is limited).

🔒 Not sure where to start?
Begin with the AI 101 session on August 6 — the perfect introduction and foundation for the rest of the series.

🔁 Replay Policy
Can’t attend live? No problem.
All registrants receive access to the replay for 7 days after each session.
👇 Here’s what’s coming up:
📅 August 6 💡 AI 101 for Small Business or Non-Profit Leaders What it is, why it matters, and how to get started — no tech background needed.
📅 August 13 ⚙️ Boost Productivity with AI Discover 5 powerful tools that save time across your documents, emails, tasks & more — tools you can use RIGHT NOW!
📅 August 20 📣 AI + Marketing Ignite your videos, reach, messaging, social media, blogs, and emails — it’s easier than you think!
📅 August 27 🤖 How to Build Simple AI Workflows & Agents Streamline onboarding, follow-ups, customer support & admin without coding. It’s AMAZING!!
🎟️ $39/session • $119/monthly pass • $179 with a 1-on-1 strategy session (limited space)
👉 Register or get full details here:
🔗 https://www.sofieandreou.com/ai-webinars
💥 Let’s make AI your smartest new hire.

01/07/2025

Paws up, Canada!
Princess & Toby are on guard — celebrating the True North, strong, & free.
🍁🐶

27/06/2025

🔥 Don’t Get Left Behind – AI is Moving Fast! Join me Wednesdays at 3 PM starting this August for AI Weekly: Business & Non-Profit Training I’ll break it all down in 1 Hour. 1 Topic. Real Impact.

👇 Here’s what’s coming up:

📅 August 6 💡 AI 101 for Small Business or Non-Profit Leaders What it is, why it matters, and how to get started — no tech background needed.

📅 August 13 ⚙️ Boost Productivity with AI Discover 5 powerful tools that save time across your documents, emails, tasks & more — tools you can use RIGHT NOW!

📅 August 20 📣 AI + Marketing Ignite your videos, reach, messaging, social media, blogs, and emails — it’s easier than you think!

📅 August 27 🤖 How to Build Simple AI Workflows & Agents Streamline onboarding, follow-ups, customer support & admin without coding. It’s AMAZING!!

🎟️ $39/session • $119/monthly pass • $179 with a 1-on-1 strategy session (limited space)

👉 Register or get full details here:
🔗 https://www.sofieandreou.com/ai-webinars

💥 Let’s make AI your smartest new hire.

11/06/2025

Happening today! Excited to share my knowledge on best video practices with plenty of practical examples. Looking forward to connecting and learning together!
See you all soon Business & Entrepreneurship Centre Northumberland Port Hope and District Chamber of Commerce Municipality of Port Hope, Ontario

HAPPENING TODAY! ✨ Register below!
Ready to take your business to the next level with VIDEO?
Join us for a hands-on, high-impact workshop led by digital marketing expert Sofie Andreou & Associates.

🎬 Video Marketing Basics to Grow Your Business
Wednesday, June 11, 2025
🕐 1:00 p.m. – 3:00 p.m.
📍 Municipality of Port Hope – Canton Location
5325 County Road 10, Port Hope

What you’ll learn:
✅ Video marketing fundamentals – why it matters
✅ Easy tools to shoot, edit & share content
✅ How to create scroll-stopping, audience-friendly videos
✅ Live demos + hands-on practice
✅ Take-home strategies for real results

This workshop is perfect for small business owners ready to boost their brand with video! 🎥✨

Seats are limited – register now 🔗👇 https://www.northumberland.ca/.../seminars-and-workshops...

This workshop is 4 of 4, presented in partnership with Port Hope and District Chamber of Commerce and Municipality of Port Hope, Ontario.

20/05/2025

Calling all humans!
The first-ever AI Micro-Credential course kicks off May 27th! Registration now open to all business, nonprofit, or community members! Become AI-business-savvy! Leverage the power of AI in yourself and your current and future organizations! Future-proof the organizations lucky enough to have you as part of their team. Creating Strategic AI Leadership at now! Join me online for six weeks and receive your Micro-Credential from .
Artificial Intelligence (AI) for Business Leaders
This online AI Micro-Credential course is designed to equip participants with practical skills to prepare them for high-impact roles in any industry.

This is not a course to learn how to program AI but a course to learn how to use AI tools to help optimise your working environment.


Who should take this course:
Business professionals or upper year business students interested in learning how to incorportate AI into their work

Course Objectives:
Learn how AI works
Understand AI regulations and compliance requirements
Learn how to integrate AI technologies into business strategies for business development, marketing, and productivity.
Learn how to use AI to problem-solve
Use cutting-edge AI tools, platforms and software.
Course Details:
Online 6 week course
Approx. 3 hours of instruction per week plus assignments
2 hours of online asynchronous instruction per week.
One hour of online meetings per week. Tuesday 6-7pm
First meeting Date: May 27th
Last meeting Date : July 8th
Price:
$600 for community members
Current Trent undergraduate students qualify for a 50% discount. Please contact [email protected] for details.
Trent alumni receive a 10% discount. Please contact [email protected] for details.
Current Trent faculty and staff receive a 20% discount. Please contact [email protected] for details.
Only one discount code can be used per order

Modules:
AI Overview
Risk Management
Business Development
Marketing
Productivity

15/05/2025

Yesterday, I had the incredible opportunity to deliver my most powerful AI workshop yet—‘Future-Proofing: AI for Small Business!'

A huge thank you to Business & Entrepreneurship Centre Northumberland, Port Hope and District Chamber of Commerce and the Municipality of Port Hope, Ontario for bringing together such an inspiring group of entrepreneurs. Your community truly understands the power of collaboration and what it means to be stronger together!

Excited to see how AI will help shape the future of these businesses. Let’s keep innovating! See you all in June for our next in-person workshop💡✨

14/05/2025

I'm ready! Looking forward to day's workshop with everyone. Live and in person.

TODAY! Want to expand your mind, increase your knowledge on this rainy 🌧 day!?
🗣 Limited Spaces Left! Future-Proofing: AI for Small Business
🗓 Date: Wednesday, May 14, 2025
🕐 Time: 1:00 p.m. - 3:00 p.m.
📍 Where: Municipality of Port Hope, Canton Location. 5325 Cty Rd 10, Port Hope.

👋 Join Sofie Andreou & Associates of 123 Digital Power for an engaging and interactive 2-hour workshop, "Future-Proofing: AI for Small Business," designed specifically for small business owners. This hands-on session will empower you with the knowledge and tools you need to harness the power of Artificial Intelligence (AI) to transform and future-proof your business.

Workshop in partnership with Municipality of Port Hope, Ontario and Port Hope and District Chamber of Commerce.

👍 For full session description & pre-registration: https://bit.ly/3wfMbq5

08/05/2025

Unlock the Power of AI for Your Business!
Open to all entrepreneurs, businesses, and organizations! This is not just for students—it’s for professionals looking to invest in themselves and their employees.

Trent University is now offering the Essential AI Micro-Credential Course, designed to help businesses integrate AI into daily operations, improve efficiency, and stay ahead of the competition.

Learn how AI can enhance marketing, customer service, financial management, and productivity. Gain practical, hands-on experience with AI tools tailored for business success. No technical background required—just a desire to innovate and grow!

It's time to invest in yourself! It's time to future-proof your organization. Enroll today and take the next step toward AI-powered success!
https://www.trentu.ca/careerspace/artificial-intelligence-ai-business-leaders