High-Touch Communications

15/08/2025

has posted a new overview of how brands can make best use of its latest ad tools and options, including content generation
https://www.socialmediatoday.com/news/meta-ai-ad-creation-tips-and-tools/757725/

Almost 2 million advertisers are using Meta’s video-generation features, with strong adoption of image animation among medium-size businesses. 

13/08/2025

Creator content on is rising, especially for B2B buyers. Unlike brand ads, creator content brings back the human voice B2B has been missing.
Our social media marketing services can help you reach your target market authentically. Visit htc.ca for more information.

08/08/2025

ChatGPT-5 has arrived
https://openai.com/gpt-5/

Our smartest, fastest, and most useful model yet, with thinking built in. Available to everyone.

07/08/2025

is now up to 38 million monthly active users
https://www.socialmediatoday.com/news/bluesky-reaches-38-million-users-slowing-growth/757025/

Bluesky’s growth momentum has slowed, but it is still growing. 

01/08/2025

Reddit has been experimenting with its own AI search and wants to become the go-to search engine people use.

Reddit is working on a new unified interface that will merge its legacy search and AI-powered Q&A features, as well as make its search box more prominently visible in the app.

31/07/2025

Microsoft is the second company to be valued at $4 trillion (Nvidia was the first)

Azure and cloud growth have helped Microsoft reach $4 trillion

24/07/2025

The key to standing out and staying relevant is not just about posting frequently, but ensuring that your content resonates with your audience and aligns with your overall brand goals. Here’s a guide on how to stay consistent and relevant on social media:
https://blog.htc.ca/2025/07/24/social-media-management-101-stay-relevant-and-consistent/

Here's a guide to stay consistent & relevant on social media, ensuring your content resonates with your audience & aligns with brand goals.

21/07/2025

is revolutionizing website navigation by making it more intuitive, personalized, and efficient. Here’s how is transforming :

https://blog.htc.ca/2025/05/16/how-artificial-intelligence-improves-website-navigation/

Website navigation plays a crucial role in user experience (UX), determining how easily visitors can find the information they need. Artificial intelligence (AI) is revolutionizing website navigation by making it more intuitive, personalized, and efficient. By leveraging AI-driven insights, business...

11/07/2025

TikTok’s looking to expand its impact on broader web culture, with the launch of its own “TikTok Sans” font
https://www.socialmediatoday.com/news/tiktok-launches-tiktok-sans-font/752765/

A new option to extend the look and feel of TikTok beyond the app. 

10/07/2025

Demographic data is a key building block in defining your target audiences on social media! Incorporating generational marketing insights into your strategies can greatly influence how people connect with your brand, from the awareness stage all the way to advocacy.

https://sproutsocial.com/insights/guides/generational-marketing/

Generational marketing matters. Learn how to engage every age group on social with platform insights, examples and data-backed content tips.

04/07/2025

Google Ads AI Max is a new upgrade for Search campaigns that uses to expand keyword matching, personalize ad copy, and send users to the best landing pages.
https://www.jumpfly.com/blog/google-ads-ai-max-what-advertisers-need-to-know/

TL;DR:Google Ads AI Max is a new upgrade for Search campaigns that should be out to all accounts by the beginning of Q3. It uses AI to expand keyword matching, personalize ad copy, and send users to the best landing pages, while keeping you in control. At Google Marketing Live 2025, Google stated, y