29/05/2025
🎥 🥹 Some projects go beyond the camera.
▶️ Keep swiping to see the commercial we produced for
📃 Read more to know how we feel about it.
Almost 6 years ago, I made the decision to get sober—and it changed everything for me. My health, my relationships, my work. That’s why projects like The Tailgate Toolkit campaign hit home for me in a deep, personal way. Mental health and substance use are issues that touch everyone at some point in your life, yourself, or someone close to you.
Construction and other trades are often high-stress environments—physically demanding, mentally draining, while constantly fighting the elements. It’s tough. And it’s why this message is so important. I know this first hand, because I worked in multiple trade industries for many years. It’s a stressful environment on the best of days.
We were honoured to be trusted by VICA and The Tailgate Toolkit team to produce a TV commercial for their campaign.
To our amazing cast & crew—you all poured your hearts into this one. Thank you for helping us tell a story that is truly making a difference.
Thank you. Truly. You are all amazing!!
Cast & Crew Credits:
Client / Partner:
Director: Jackie Taylor
Assistant Director: Sean Bellerby
Producers: .media
DOP / Cinematographer: Michael Fisher .c.fisher
1st AC / Focus: .chiisholm
2nd AC / BTS: Joel Smith .isle.dad
Grip / Rigging: Emma & Lance
Art Director / Set Design: Chris Loran
Sound Mix / Boom Op: Dave Goossen
Gaffer / Lighting: Nico Wainer
Hair / Makeup: Dayna J.
Editor: Chris Chisholm .chiisholm
Colourist: Chris Chisholm .chiisholm
Audio Recording / Radio Edit: Jonathan Wright
Voice Actor: Trevor Botkin .0
BTS / Stills: Shane O’leary
Script / Writer: Jackie Taylor
Actors / Cast:
Pete MacDonald
Trevor Botkin .0
Farrah Simpson .simpson
Derek Lewers
Amy King
Aubrey Paquette (Proud father .paq)