08/18/2026
Hello, how are you? Truly, how are you doing?
We hope you are safe and we hope you are not alone.
The last couple weeks we’ve taken a break from the usual social media & client promotion - so we can help our community. It has been a difficult couple of weeks for communities throughout British Columbia and Canada during this intense wildfire season. Even as I write this, fires rage. But today there are clearer skies in Vernon and deep breaths fill my lungs. So I’m grateful with a moment of peace.
While this time, my family wasn’t evacuated, everyone on Westside Road had to flee at a moments notice. I too remember getting a call to look out my window years ago and seeing the hillside on fire and leaving in minutes. Shock and horror. I feel all of it again each fire season. Each time a fire truck siren rings in August, it’s time to re-check the bug out bags.
Once again I’m beyond grateful and humbled by the relentless work by all our firefighters and first responders across Canada, British Columbia, and other countries like Mexico and Columbia. While here in Vernon our ESS services, OKIB and City of Vernon communications teams were valuable resources of up to date information. Thank you and a big hug. Obrigado e um grande abraco.
The past weeks we witnessed first hand, the immense capacity our community has to help, volunteer, support, take in evacuees, give and love. Open hearts that will be needed for months to come.
The Bradley Creek Fire has changed our community forever and it will take time, support and love to help everyone through each step. It will also take great stewardship and strength to make the changes needed for green forests and clean water to flourish. So be gentle and kind with one another. In my years living in the Okanagan, I’ve only seen this community’s love grow. So here we grow again. Lead with love.
Love Joe & Randi
❤️ ❤️
Photo: Head of the Lake by Darko Šikman
From the Film Horsewomandoc