08/30/2022
4 reasons why your page may have Ad restrictions 🚫
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1. Ad violations:
Ads are subject to Meta’s review system, which relies primarily on automated review to check ads and an ad’s landing page against their Advertising Policies, which are posted publicly (Link: https://lnkd.in/gbDQPM6p).
Depending on the type and severity of the ad violation, or if Meta find that a Facebook account, Page or Business Manager account is repeatedly trying to run ads that don’t comply with their policies, they may restrict advertising.
2. Circumventing Meta’s ad review process or other enforcement systems:
Examples of behaviour considered to be circumventing Meta’s review process and other enforcement systems include:
- Hiding unicode characters, symbols or text in images with the intent to confuse words or phrases.
- Restricting Meta’s access to an ad’s destination page.
- Attempting to create new ad accounts after Meta has disabled existing ones for not complying with their policies.
When Meta find circumventing behaviour, they restrict advertising access.
3. Deceptive or inauthentic behaviour:
Inauthentic behaviour includes the use of Facebook accounts, Pages, groups, events or business and advertising assets to either evade enforcement of their policies and terms or mislead people and Meta about the:
- Identity, purpose or origin of the entity that they represent
- Popularity of Facebook or Instagram content or assets
- Purpose of an audience or community
- Source or origin of content
- Credentials, authority or authorization of payment methods used
When Meta find this type of behaviour, they restrict advertising access.
4. Suspicious or Violating Networks or Associations:
Advertisers can use advertising assets such as ad accounts, data sources, Pages and audiences that are shared across multiple business accounts.
However, if Meta find similar behaviour that’s suspicious or violating among accounts, such as circumventing their review process or repeatedly having ad accounts and other advertising assets disabled for not complying with their policies, they’ll restrict your advertising access.
So what should you do if your page is restricted?
You could check the advertising status of all your accounts and find details about what you can do if your access to advertising is restricted, by visiting Account Quality (Link: https://lnkd.in/gbeNi79G)
If you need assistance navigating this process, feel free to reach out for a consultation session.