Ontwerp

13/08/2025

Employer branding has become somewhat noisy. So many companies put out content without truly evaluating what the message is. The whole point of employer branding is to attract potential employees. Giving them an idea of the environment, culture and ethics behind the brand(s).

However, this is totally missed with generic "one size fits all" terminology that is so often used. Your employer brand voice is just as important as your customer brand voice. You want people to feel connected so that they will remain. You need to hire people who align with your company.

What do you think about employer branding?

Employer branding refers to the reputation and image of an organisation as an employer, encompassing its values, culture, and work environment.

06/08/2025

A short story to make us question why we are moving away from handcrafted products to simply generated or manufactured items.

In a not so distant future, nestled between polished skyscrapers and endless digital billboards, lived an inventor named Joo-lee. He wasn’t special by society’s standards. No flashy suits. No shareholder meetings. No bloated salary. But Joo-lee had something else, an […]

05/08/2025

Another one in our series of comparison logos. We are giving our head graphic designer and AI the same prompt to see "who wore it best". For this particular logo, the concept was an architectural firm that specialises in strawbale homes called Hearth & Bale. That is the entire prompt for the AI chat and our designer. Image one is clearly the designer's logo, and image two is what AI generated for the logo concept.

The AI logo design is cute but lacks understanding and connection. Let's start with the positive aspect. The simple shape of the house with grain coming from the wall is a simple way of conveying the strawbale house idea. It is also easy enough to recognise quickly, in both digital and print media. On the other hand, what is the flame doing in the middle of the house? Yes, I understand that it is linking it to the hearth, but this ex*****on makes it seem like the house is burning on the inside. It is an example of poor design that lacks the basics of design principles.

The logo designed by our head of graphic design is much more unique. It is obviously a small house, quite typical of strawbale homes, with bales in the walls. The typography is easy to read, and the design draws the eye. It stands out beautifully in black and white while also being a design that could easily be used on a billboard, in print media or embroidered.

What do you think?

30/07/2025

Logo Design for 2025 Startups: Less, But Sharper

Today’s best startup logos are clean, adaptable, and quietly bold.

Key Points:
• Stripped-down geometry for instant recognition
• Subtle negative space adds depth without clutter
• Wordmarks that speak clearly, without noise
• Designs built to flex across screens and print

A good logo doesn’t shout. It simply fits.

If you’re shaping your brand this year, this read is worth your 5 minutes.

Contact us directly to begin your brand journey.

It all starts with the brand identity and so we wanted to take a look at logo design ideas for today’s startups.

29/07/2025

Here you see a comparison between an AI-generated logo and one designed by a professional logo designer. Bulb Farm is a concept for a flower farm that specialises in bulbs. This was the prompt given to the designer and AI. I'm sure you can tell which one is which. The idea is that both the designer and AI get the most basic explanation to create the logo. Showcasing what years of refining skills can do to elevate interpretation.

Our head designer has created the first image, and the second image is AI-generated. The following images are part of a typical logo design package, where you get an idea of the logo in use. It is far more sophisticated and designed to be used on digital media and print media. It is recognisable, small or big, and it has a sense of whimsy that fits snugly with a flower farm.

When you request a logo design, the question is, do you want something fairly generic or something unique to your brand?

25/07/2025

Simple, eye-catching, unique.

Transform your branding to become elevated, so that it may stand the test of time. We offer tailored logo designs that will level up your branding and allow you to soar above the noise.

Contact us today to begin your brand journey.

24/07/2025

TOTH Consulting

TOTH Consulting is a team of IT veterans with a deep understanding of management, governance, and infrastructure. Focusing on practical solutions that not only assist your IT team to function more efficiently but also continuously grow positively.

TOTH Consulting required a logo that expressed both the elegance and professional nature of their work. A website and other collateral would accompany the logo. This was a thrilling project to be a part of, and we will look forward to future projects.

23/07/2025

When is the best time to plant a fruit tree? – Yesterday

The saying fits perfectly with branding as well. Branding is an investment that is often looked at in retrospect rather than being invested in from the beginning. So, when is the best time to invest in branding? The short answer is now. Don’t wait, and just keep using branding that is good enough. Your brand is important and should fit your brand message. Falling flat on your visual connection with your audience could cost you customers. Make the best impression the first time around.

Branding is an investment that is often looked at in retrospect rather than investing in it from the beginning. So when is the best time to invest in branding?

22/07/2025

Artisanal Jewellers

Bench Worx Jewellers is an artisanal jewellery studio headed by a very talented designer. Specialising in Platinum, Palladium, with immense experience using Gold, Silver, Diamonds and Gemstones.

Bench Worx Jewellers required a logo that represented the elegance of the jewellery they manufacture, as well as being sleek and easily adaptable for the required application. It was a pleasure working with them, and I would certainly recommend their services to anyone shopping for a gift.

17/07/2025

Mining & Metals

Duraset Strata Control is a newly acquired company by our long-time client, Reinforcing Steel Contractors or RSC for short. Duraset Strata Control provides quality safety-critical equipment within four main categories: roof bolts, standup support, rail track, and geotechnical. Supplying the mining sector to ensure that all miners have better protection from collapses underground.

Duraset Strata Control required a new logo design, website design, and LinkedIn page setup to begin their new path ahead. As always, we enjoyed working with the team over at RSC and getting to know those at Duraset Strata Control. We look forward to future projects.

16/07/2025

There is a reason certain companies like Ferrari, Mattel, Cadbury, and Tiffany all spend a great deal of resources on maintaining a specific image and even trademarking the colours that are heavily associated with their brands. It may seem ridiculous to think of colour as so important that companies go to court. The truth is that colours create an experience. They matter.

Colours are part of the visual foundation of your brand. People will associate it with your brand regardless of the situation. When you see a Ferrari that is just not the right red, you may not register what the differentiating detail is, but you will know that something is off. The chosen colour palette for Ferrari is also special, though used for other brands or cities, it remains unequivocally associated with the Ferrari brand. The Cavallino Rampante, the black horse, in a shield and enshrined in yellow with the Italian national colours at the top, is their logo and Rosso Corsa, the red colour Italian race cars use, is the colour that completes the brand image.

There is no shortage of colours and variations to be enjoyed. They seem simple and purely for enjoyment. However, they are important and play a significant role in our interpret the world around us. Here I want to discuss why colour palettes matter.

15/07/2025

Handcrafted Leather Baby Shoes

Crawlers embraces the homesteading lifestyle out in the Kalahari. They take the products produced on their homestead or the farms around them and turn them into beautiful and homely products. Crawlers provides handcrafted shoes for infants from true, ethically sourced leather.

Taking on this project was rather enchanting. We were given the opportunity to visit and take photos of the area. The Green Kalahari has so much beauty to offer the world. It is unlike any other landscape you will see. During this project, we took product photos for social media, designed a logo, website, and content writing. While we also enjoyed creating a bumper video for Crawlers with music by Benjie.